Tagging differently
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Web analytics brought us data layers and tag management systems, but what could be next in web analytics implementation?
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Tagging differently
- 1. Tagging differently Data layers, tag management, what’s next? Alban Gérôme @albangerome MeasureCamp Rome 18 May 2019
- 3. @albangerome Logs SaaS Data layer TMS ?
- 4. What progress we have made!
- 5. The devs keep messing with my analytics!
- 6. The client-side cookies are under attack!
- 7. I will have to migrate all my analytics server- side!
- 15. @albangerome Different tracking request structure but fundamentally the same job
- 17. HTML5 data- elements <body data-analytics-pageview-description="homepage" data-analytics-pageview-sitesection="home" > … <input value="B" type="button" data-analytics-interaction-description="Button XYZ was clicked" /> … </body> @albangerome
- 18. Events inference <textarea data-analytics-interaction-description="feedback"> </textarea> <select data-analytics-interaction-description="size"> <option value="S">Small</option> <option value="S">Large</option> </select> <input type= "submit" data-analytics-interaction-description= "submit" /> @albangerome onblur onchange onclick
- 19. data-analytics-* footprint (XPath) (function(){ var matches = document.evaluate( "//@*[starts-with(name(),'data-analytics-')]", document, null, XPathResult.ORDERED_NODE_SNAPSHOT_TYPE, null ); var i = matches.snapshotLength; while(i--) console.log(matches.snapshotItem(i)); })(); @albangerome
- 20. DOM Mutations new MutationObserver(function(mutations){ if(a = mutations.filter(function(mutation){ return !!mutation.target.dataset.analyticsPageviewDescription; })){ console.log(a[0]); //returns the DOM element with the page name }; }).observe( document.body, { subtree : !0, attributes : !0 } ); @albangerome
- 21. @albangerome HTML5 provides vendor-agnostic methods that help us describe an analytics implementation
- 22. @albangerome Inspect an element and know immediately if it’s tracked It’s in plain English, Italian, whatever you want
- 23. @albangerome You can use the data-analytics-* footprint to generate a data layer … if you need one still
- 24. @albangerome You can track single-page applications and know nothing about Angular, React or Ember
- 26. • Expected: 971003a4fe4fe8596cee02d4192459e3 • Before release: 6997729ea6c3a9896f6931a40d97b726 Mismatching hashes at build time tells the devs that they might have broken the analytics implementation Hashes and page names @albangerome
- 29. What’s still missing • Cookies to be handled server-side • Generate the hashes server-side • Modules bundling done server-side • Idle until urgent • Full TypeScript rewrite, transpile to WASM • Anything else, you tell me! @albangerome
- 31. @albangerome Analytics #1 Analytics #2 (DL+)TMS+Kermit Your analytics tools code are just Kermit modules!
- 33. Kermit is open-source • Latest version is 0.8.4 • Demos: https://www.albangerome.com/kermit/demo.php https://www.albangerome.com/kermit/demo2.php • Articles: https://www.albangerome.com/kermit/kermit-article-1.php • GitHub repo: https://github.com/alban-gerome/kermit/blob/master/README.md