2. CHINA BOOK,
NEWSPAPER &
MAGAZINE
PRINTING MARKET
REPORT
Beijing Zeefer Consulting Ltd.
October 2011

3. INTRODUCTION
This report discusses the book, newspaper & magazine printing market in
China mainly from the following sections.
- Size of Book, Newspaper & Magazine Printing Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China book,
newspaper & magazine printing market size, industry sales revenue and
domestic book, newspaper & magazine printing output in 2008 - 2010, this
report presents a picture of the real development of book, newspaper &
magazine printing market in China and changes in the overall market size.
- Hot Areas of China Book, Newspaper & Magazine Printing Market
Based on the comparison and analysis on China's book, newspaper &
magazine printing production and import in different provinces or cities, this
report points out those hot areas in China for book, newspaper & magazine
printing market deserve most attention.
- Top 10 Enterprises in China Book, Newspaper & Magazine Printing
Industry
Based on the comparison and analysis on top 10 leading enterprises in China
book, newspaper & magazine printing industry in terms of sales revenue,
market share and number of employees, the report shows their positions in
the book, newspaper & magazine printing market in China. Additionally, this
report lists basic contact information of the top 10 leading enterprises.
- Market Share and Market Structure of China Book, Newspaper &
Magazine Printing Market
This report analyzes the book, newspaper & magazine printing market share
distribution in China by segments based on enterprises nature (leading
enterprises, foreign enterprises, state-owned and private enterprises), imports
of book, newspaper & magazine printing product and regional markets in
China in terms of sale revenue, profitability, production volume, number of
enterprises and the value of imports... The report offers data on the market

4. shares of imported book, newspaper & magazine printing products, foreign
enterprises and enterprises in other forms. It also offers a comparison of
profitability by forms of enterprise ownership, presents a picture of the
market share of leading enterprises and the distribution of major regional
markets in China. In addition, the report figures out the structure and
concentration ratio of the current book, newspaper & magazine printing
market in China by means of Bain's Market Structure Classification and Index
of CR4.
- Import and Export of Book, Newspaper & Magazine Printing Products
In this section, the report includes the main source countries / regions of
imported book, newspaper & magazine printing products for China and their
market shares, the domestic destinations of imported book, newspaper &
magazine printing products in China and shares for these destinations, major
export destinations (countries or regions) for Chinese produced book,
newspaper & magazine printing products and shares of these destinations,
major origins of the exported book, newspaper & magazine printing products
and their shares.
- Book, Newspaper & Magazine Printing Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning book, newspaper & magazine printing products generally
accepted in the book, newspaper & magazine printing industry in China,
including standard names both in Chinese and English as well as their unified
code numbers.
- Major Book, Newspaper & Magazine Printing Importers in China
The report lists 10 major importers for book, newspaper & magazine printing
products in China and provides their contact information such as company
name, address, website, telephone number and fax number.
- Summary on Key Statistics of the Book, Newspaper & Magazine
Printing Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Book, Newspaper &

5. Magazine Printing Market Report presents the current situation, the growth
rate and profitability of the book, newspaper & magazine printing industry in
China.

6. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

7. Sample Page AllChinaReports.com
the first stop to explore China market
CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................2
2.1 ANALYSIS ON THE BOOK, NEWSPAPER & MAGAZINE PRINTING
MARKET SIZE.........................................................................................................2
2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS
....................................................................................................................................4
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................5
CHAPTER 3 HOT SPOTS FOR BOOK, NEWSPAPER & MAGAZINE
PRINTING PRODUCTS ACROSS CHINA .........................................................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY............................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF BOOK,
NEWSPAPER & MAGAZINE PRINTING PRODUCTS .................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED BOOK, NEWSPAPER & MAGAZINE PRINTING PRODUCTS
..............................................................................................................................17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22
CHAPTER 6 THE MARKET SHARE...................................................................24
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................24
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................24
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................26
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................28
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................30
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................32
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38
7.1 LEO PAPER GROUP PRINTING CO., LTD. ..............................................38
7.2 WEIHAI LUDONG PRINTING AND PACKAGING CO., LTD. ............38
7.3 BAODING ZHONGHUAMEIKAI PRINT CO., LTD................................39
7.4 ZHUHAI CHANGXIANG PRINTING CO., LTD......................................40
7.5 HUNAN XINHUA PRINTING GROUP CO., LTD. ..................................40
7.6 LIFENG YAGAO PRINTING (SHENZHEN) CO., LTD. ..........................41
7.7 TOPPAN PRINTING (SHENZHEN) CO., LTD. ........................................42
7.8 STARLITE (SHENZHEN) HOLDINGS GROUP CO., LTD......................42
7.9 CHENGDU BORAY MEDIA CO., LTD. PRINTING BRANCH ..............43
7.10 HENAN HONGDA PRINTING CO., LTD. ..............................................44
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46
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the first stop to explore China market
CHAPTER 3
HOT SPOTS FOR BOOK,
NEWSPAPER & MAGAZINE
PRINTING PRODUCTS
ACROSS CHINA
Figure 5 Nationwide distribution map of book, newspaper & magazine printing
enterprises above designated size across China
Heilongjiang
21
Jilin
17
Inner Mongolia
9 Liaoning
Xinjian 65
Hebei Beijing
20
193
56 Tianjin
Shanxi 25
Ningxia Shandong
20 14
Qinghai 4 109
6
Gansu Henan Jiangsu
12 Shaanxi 48 Anhui 136
Tibet Shanghai
Hubei 47 50
3
Sichuan 70 Zhejiang
52 25 144
Chongqing Jiangxi
Hunan
29 Fujian
Guizhou 41
10 84
1-6 1
7-9 Yunnan Guangdong 7
16 Guangxi
196
10-29 31 10
30-49 30
50-139 50
Hainan
140+ 3 140
Guangdong, Beijing and Zhejiang are the major production bases for book,
newspaper & magazine printing in China. From Jan. to Nov. 2010, enterprises
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign book, newspaper & magazine
printing enterprises across China and the comparison of foreign enterprises and
enterprises of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage 1556
of
全国 1531 1549
in term s of the num ber of num bers of foreign-funded
oreign-funded 143 116 108
enterprises in 2010 enterprises
e of ownership 1448
Private 630 652 695rivate
30%
State-owned 299 293 32% 31%
268wned
oreign-funded 6.94% 143 116 108
9% 7% 7%
Others 459 488 485
Private 41% 20% 42%19% 17%
45%
State-owned 20% 19% 17%
93.06%
oreign-funded 9% 7% 7%
Others 30% 41% 32%42% 45%
31%
2008 2009 2010
Private State-ow ned
Foreign-funded Others type of ow nership Foreign-funded Others
In 2010, among the 1,556 book, newspaper & magazine printing enterprises
above designated size across China, 108 are foreign enterprises, accounting
for about a share of 6.94% of all. In terms of the number of enterprises, there
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