2. CHINA FURNITURE
MARKET REPORT
Beijing Zeefer Consulting Ltd.
August 2011

3. INTRODUCTION
This report discusses the furniture market in China mainly from the following
sections.
- Size of Furniture Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
furniture market size, industry sales revenue and domestic furniture output
in 2008 - 2010, this report presents a picture of the real development of
furniture market in China and changes in the overall market size.
- Hot Areas of China Furniture Market
Based on the comparison and analysis on China's furniture production and
import in different provinces or cities, this report points out those hot areas in
China for furniture market deserve most attention.
- Top 10 Enterprises in China Furniture Industry
Based on the comparison and analysis on top 10 leading enterprises in China
furniture industry in terms of sales revenue, market share and number of
employees, the report shows their positions in the furniture market in China.
Additionally, this report lists basic contact information of the top 10 leading
enterprises.
- Market Share and Market Structure of China Furniture Market
This report analyzes the furniture market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of furniture product and
regional markets in China in terms of sale revenue, profitability, production
volume, number of enterprises and the value of imports... The report offers
data on the market shares of imported furniture products, foreign enterprises
and enterprises in other forms. It also offers a comparison of profitability by
forms of enterprise ownership, presents a picture of the market share of
leading enterprises and the distribution of major regional markets in China. In
addition, the report figures out the structure and concentration ratio of the

4. current furniture market in China by means of Bain's Market Structure
Classification and Index of CR4.
- Import and Export of Furniture Products
In this section, the report includes the main source countries / regions of
imported furniture products for China and their market shares, the domestic
destinations of imported furniture products in China and shares for these
destinations, major export destinations (countries or regions) for Chinese
produced furniture products and shares of these destinations, major origins of
the exported furniture products and their shares.
- Furniture Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning furniture products generally accepted in the furniture industry in
China, including standard names both in Chinese and English as well as their
unified code numbers.
- Major Furniture Importers in China
The report lists 10 major importers for furniture products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Furniture Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Furniture Market
Report presents the current situation, the growth rate and profitability of the
furniture industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE FURNITURE MARKET SIZE ....................................3
2.2 ANALYSIS ON THE CHANGES IN FURNITURE PRODUCTION
VOLUME IN RECENT YEARS.............................................................................6
2.2.1 ANALYSIS ON THE CHANGES IN THE PRODUCTION VOLUME
OF FURNITURE IN RECENT YEARS ..............................................................6
2.2.2 OVERVIEW OF THE PRODUCTION VOLUME OF SUBDIVIDED
PRODUCTS..........................................................................................................7
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................8
CHAPTER 3 HOT SPOTS FOR FURNITURE PRODUCTS ACROSS
CHINA .......................................................................................................................12
CHAPTER 4 INDUSTRY OVERVIEW................................................................14
4.1 A SUMMARY ON THE INDUSTRY............................................................14
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........15
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................18
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................18
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF FURNITURE
PRODUCTS............................................................................................................19
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED FURNITURE PRODUCTS .........................................................19
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................21
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................22
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23
CHAPTER 6 THE MARKET SHARE...................................................................25
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................25
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................25
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................27
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................29
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................29
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6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................30
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................32
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............32
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................34
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................36
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................38
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................40
7.1 SHANGHAI YANFENG JOHNSON CONTROLS CO., LTD. .................40
7.2 SHANDONG FENGYANG GROUP CO., LTD. ........................................40
7.3 DALIAN HUAFENG FURNITURE GROUP CO., LTD............................41
7.4 WANVOG FURNITURE (KUNSHAN) CO., LTD.....................................42
7.5 SHENYANG DAPAN FURNITURE CO., LTD..........................................42
7.6 ZHEJIANG KUKA TECHNICS SOFA MANUFACTURE CO., LTD......43
7.7 JISHENG INDUSTRIAL (SHANGHAI) CO., LTD. ...................................44
7.8 LANGFANG FORWORD INDUSTRY CO., LTD. .....................................44
7.9 CHENGDU SUNHOO INDUSTRY CO., LTD. ..........................................45
7.10 HUIMEI FURNITURE MANUFACTURING CO., LTD. ........................46
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................47
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................50
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CHAPTER 3
HOT SPOTS FOR FURNITURE
PRODUCTS ACROSS CHINA
Figure 6 Nationwide distribution map of furniture mfg. enterprises above designated
size across China
Heilongjiang
70
Jilin
76
Inner Mongolia
10 Liaoning
Xinjian 266
Hebei Beijing
7
141
Tianjin
Shanxi 138 95
Ningxia Shandong
15 7
Qinghai 6 660
<4
Gansu Henan Jiangsu
4 Shaanxi 284 Anhui 311
Tibet Shanghai
Hubei 181 297
Sichuan 102 Zhejiang
190 70 927
Chongqing Jiangxi
Hunan
75 Fujian
Guizhou 113
<4 333
1-3 1
4-19 Yunnan Guangdong 4
7 Guangxi
1435
20-79 46 20
80-199 80
200-659 200
Hainan
660+ 6 660
Guangdong, Zhejiang and Shandong are the major production bases for
furniture in China. From Jan. to Nov. 2010, enterprises engaged in furniture
production above designated size in the above three areas added up to 3,022
firms, accounting for about 51.43% of all furniture producers above
designated size all over China for the same period. Among them, 1,435 firms
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 19 Changes in the percentage of numbers of foreign furniture mfg. enterprises
across China and the comparison of foreign enterprises and enterprises of other
ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage 5876
of
全国 4432 5411
in term s of the num ber of num bers of foreign-funded
oreign-funded 1308 1391 1362
enterprises in 2010 enterprises
e of ownership 4514
Private 2480 14% 15%
3158 14%3623rivate
1% 1% 1%
oreign-funded 1308 1391 1362 nded
Joint-equity 40 30% 50
26% 23% 52
23.18%
Others 604 812 839
Private 56% 58% 62%
oreign-funded 76.82% 30% 26% 23%
Joint-equity 1% 56% 1%
58% 62% 1%
Others 14% 15% 14%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Joint-equity Others
In 2010, among the 5,876 furniture mfg. enterprises above designated size
across China, 1,362 are foreign enterprises, accounting for about a share of
23.18% of all. In terms of the number of enterprises, there were 29 foreign
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