2. CHINA RUBBER &
PLASTIC SHOES
MARKET REPORT
Beijing Zeefer Consulting Ltd.
August 2011

3. INTRODUCTION
This report discusses the rubber & plastic shoes market in China mainly from
the following sections.
- Size of Rubber & Plastic Shoes Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
rubber & plastic shoes market size, industry sales revenue and domestic
rubber & plastic shoes output in 2008 - 2010, this report presents a picture of
the real development of rubber & plastic shoes market in China and changes
in the overall market size.
- Hot Areas of China Rubber & Plastic Shoes Market
Based on the comparison and analysis on China's rubber & plastic shoes
production and import in different provinces or cities, this report points out
those hot areas in China for rubber & plastic shoes market deserve most
attention.
- Top 10 Enterprises in China Rubber & Plastic Shoes Industry
Based on the comparison and analysis on top 10 leading enterprises in China
rubber & plastic shoes industry in terms of sales revenue, market share and
number of employees, the report shows their positions in the rubber & plastic
shoes market in China. Additionally, this report lists basic contact information
of the top 10 leading enterprises.
- Market Share and Market Structure of China Rubber & Plastic Shoes
Market
This report analyzes the rubber & plastic shoes market share distribution in
China by segments based on enterprises nature (leading enterprises, foreign
enterprises, state-owned and private enterprises), imports of rubber & plastic
shoes product and regional markets in China in terms of sale revenue,
profitability, production volume, number of enterprises and the value of
imports... The report offers data on the market shares of imported rubber &
plastic shoes products, foreign enterprises and enterprises in other forms. It

4. also offers a comparison of profitability by forms of enterprise ownership,
presents a picture of the market share of leading enterprises and the
distribution of major regional markets in China. In addition, the report figures
out the structure and concentration ratio of the current rubber & plastic shoes
market in China by means of Bain's Market Structure Classification and Index
of CR4.
- Import and Export of Rubber & Plastic Shoes Products
In this section, the report includes the main source countries / regions of
imported rubber & plastic shoes products for China and their market shares,
the domestic destinations of imported rubber & plastic shoes products in
China and shares for these destinations, major export destinations (countries
or regions) for Chinese produced rubber & plastic shoes products and shares
of these destinations, major origins of the exported rubber & plastic shoes
products and their shares.
- Rubber & Plastic Shoes Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning rubber & plastic shoes products generally accepted in the rubber
& plastic shoes industry in China, including standard names both in Chinese
and English as well as their unified code numbers.
- Major Rubber & Plastic Shoes Importers in China
The report lists 10 major importers for rubber & plastic shoes products in
China and provides their contact information such as company name, address,
website, telephone number and fax number.
- Summary on Key Statistics of the Rubber & Plastic Shoes Industry in
China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Rubber & Plastic Shoes
Market Report presents the current situation, the growth rate and profitability
of the rubber & plastic shoes industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE RUBBER & PLASTIC SHOES MARKET SIZE ........3
2.2 ANALYSIS ON THE CHANGES IN RUBBER & PLASTIC SHOES
PRODUCTION VOLUME IN RECENT YEARS ................................................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR RUBBER & PLASTIC SHOES PRODUCTS
ACROSS CHINA .....................................................................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF RUBBER &
PLASTIC SHOES PRODUCTS............................................................................18
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED RUBBER & PLASTIC SHOES PRODUCTS .............................18
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................20
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22
CHAPTER 6 THE MARKET SHARE...................................................................24
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................24
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................24
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................26
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................28
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................28
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................29
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................31
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............31
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................33
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................35
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................37
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39
7.1 NEIJIANG JU'AN PROPERTIES CO., LTD. ...............................................39
7.2 DONGGUAN YU YUAN FACTORY...........................................................39
7.3 SICHUAN ZIYANG ZHENGFENG SHOES CO., LTD. ...........................40
7.4 DONGGUAN XING'ANG SHOES CO., LTD.............................................41
7.5 WENDENG KAITAI RUBBER & PLASTIC CO., LTD..................................41
7.6 GUANGZHOU XIEDA RUBBER CO., LTD. ..............................................42
7.7 PUTIAN XINFEITIAN SHOES CO., LTD. ..................................................42
7.8 HEBIFEIHE SHARE CO., LTD......................................................................43
7.9 RONGGUANG GROUP CO., LTD. .............................................................44
7.10 QUANZHOU HONGQI LIGHT INDUSTRY CO., LTD. ........................44
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................50
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CHAPTER 3
HOT SPOTS FOR RUBBER &
PLASTIC SHOES PRODUCTS
ACROSS CHINA
Figure 5 Nationwide distribution map of rubber & plastic shoes mfg. enterprises above
designated size across China
Heilongjiang
1-3
Jilin
1-3
Inner Mongolia
Liaoning
Xinjian 15
Hebei Beijing
2-6
16 Tianjin
Shanxi 10-12
Ningxia 1-3 Shandong
Qinghai 52
Gansu Henan Jiangsu
1-3 Shaanxi 37 Anhui 85
Tibet Shanghai
Hubei 17 24
Sichuan 19 Zhejiang
2-6 17-19 334
Chongqing Jiangxi
Hunan
8-10 Fujian
Guizhou 14-16
1-3 354
1-3 1
4-6 Yunnan Guangdong 4
1-3 Guangxi
420
7-9 7
10-29 10
30-289 30
Hainan
290+ 290
Guangdong, Fujian and Zhejiang are the major production bases for rubber &
plastic shoes in China. From Jan. to Nov. 2010, enterprises engaged in rubber
& plastic shoes production above designated size in the above three areas
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign rubber & plastic shoes mfg.
enterprises across China and the comparison of foreign enterprises and enterprises of
other ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage 1440
of
全国 1196 1360
in term s of the num ber of num bers of foreign-funded
oreign-funded 364 401 393
enterprises in 2010 enterprises
e of ownership 1047
Private 527 15%
723 14% 818rivate
22%
3% 2%
oreign-funded 364 3% 401 393 nded
Cooperative 27.29% 38 36
29% 27% 28
Others 267 30% 200 201
Private 44% 53% 57%
oreign-funded 72.71% 30% 29% 27%
Cooperative 3% 3%
53% 57%
2%
Others 22% 44% 15% 14%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Cooperative Others
In 2010, among the 1,440 rubber & plastic shoes mfg. enterprises above
designated size across China, 393 are foreign enterprises, accounting for about
a share of 27.29% of all. In terms of the number of enterprises, there were 8
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