2. Agenda
Setting the Right Intentions
Tip #1: Evolving Your Personal Brand and Networking
Tip #2: Own Your Self-Awareness
Tip #3: Become a Master Of Your Resources
Q&A
3. About Me
Technology and marketing professional
Founder, Albert’s List – 20,600 members
Members found work at large companies
Amazon Bestselling Author
16. Mastering the Art of Active Networking
Networking IS…
Building relationships with others.
Business development.
Adding value for others before yourself
Networking is NOT…
Selling yourself
About you
Inauthentic
17. How Networking Fits in the Job Hunt
Gets you in the door.
Opens new doors.
Puts you at the table.
Understand industry insights.
Extend your brand offline.
18. Where Do You Network?
Broadly
Chamber of Commerce Mixers
Network After Work (NAW)
Alumni Networking Events
In Depth
Associations
Events at venues of interest
Focused Facebook Groups
19. How to Turbocharge Your Personal
Brand for 2017
Build and share a message
Get organized
Live and breathe your purpose
20. How to Turbocharge Your Networking
for 2017
Make the conversation about them.
Find ways to pay it forward.
Focus on what events are for you.
It’s not who you know or what you know
– it’s who knows YOU
23. Why is Self-Awareness Important?
Valuing and appreciating your journey
Understanding self-worth and value
Exploring the world around you
24. What does Self-Awareness Look Like?
Checking-in with yourself
Assessing your capabilities
Taking breaks from the madness
Leveraging your network and contacts
25. How to Bring Self-Awareness to the
Job Search?
Situational Assessment in the Interview
The STAR Method
Role Importance
Why companies hire
26. How to Bring Self-Awareness to the
Job Search?
Resume and Cover Letters
Understanding your strengths and weaknesses
Building the write resume
Telling the right story
Beating the System
The ATS
Differentiation of tactics
27. How to Turbocharge Your Self-
Awareness for 2017
Unpack your journey
Assess your personal value
Explore on purpose
32. Making the Most of Both
Be specific about what you want
Update your profile often
Give to others
Be proactive
33. Stay Organized With Your Job Search
Google Drive
Contacting Recruiters / Recruiter Database
Unemployment and Healthcare Benefits
Signing up for notifications
Taking care of you
And more!
34. Making Use of Extra Time
Job Search Organizations
Educational opportunities
Entrepreneurship
Go on vacation
35. How to Turbocharge Your Resources
for 2017
Know what you want
Stay organized
Make the most of your time
37. Checklist for Your Job Search
Figure out your personal brand and message
Own your self-awareness
Know your own resources
Get a FREE checklist at http://bit.ly/job-checklist.
Before we get into the meat of today’s discussion, I want to set some intentions for today and beyond, especially for those of you who are on the job search. I’ve discovered that my hunt for work is partially practical (what I have done in the past) and partially behavioral (driven by what I think).
Some of you might be here because you haven’t found work in a few weeks. Some of you might be here because you haven’t found work in a while. Regardless of where you have come from, it only matters where you are going. The important attitude to have here is that your ability to find work is going to be an inevitable outcome. You cannot think any other way.
We live in a world where asking for help is shunned upon, and in reality, nobody does any of this alone. I’ve built communities around the job search and field questions daily from interviews to offers. While Googling for what you need is absolutely something you should do, it’s important to find yourself the right communities that will give you what you need. Don’t shy away from help.
We live in a world where messages like “love what you do and do what you love” are top of mind. The reality is, we live in the Bay Area where it’s expensive to even pay rent. If you need to find a job, put that first. It’s okay to not have your paycheck be your passion.
Many of us feel vulnerable about our job search. Much like asking for help, we hide away from others because we feel shame for not working. The truth is, as long as you are moving forward in your career and doing the necessary work to move ahead, there is no reason not to feel vulnerable. Finding work is tough in the Bay Area, and everyone should be commended for doing so. Showing up is first and foremost.
I get it. There’s a lot of fear around the direction of our country. Puns aside, I don’t like him either but your ability to get a job does not hinge on him being in office. You are still in control of your own future no matter what. This is the perfect time to own what is your career.
Interviewing with a purpose – San Diego conversation
Consistent: You have to share your message, knowledge, and commitment to the world on a regular basis.
Leading: You have to step up to the occasion and show that you aren’t just another voice, but someone to be spoken to.
Engaging: Modern brands are not a one-way street. To succeed you must engage and interact with your audience.
Adaptive: Today’s job search requires an understanding of marketing and communications. You are selling yourself. Learn what is new and adapt it to your own brand message.
Real: Today’s brands must be authentic to shine. Being real and vulnerable will only show others who you are and what you are.
Much of my early career was spent in the social media space, so I know what it takes to get noticed and what it means to network online. Your brand will involve this as well. To build a brand well you need three things:
Content
Content is what you put out there. This is everything from what you write about to your website, LinkedIn, and social media presence. If you are CLEAR on your intentions and what you are looking to do, then people will know what to look to you for.
Engagement
Engagement are your interactions with other people. This is how you come across to other people and how you reach out to others.
Luck
When content and engagement are combined together, that creates luck. The more passive content you have out there that shows who you are, the more you provide others, the more you will see coming back to you.
Timing
Building your digital personal brand takes time. Rome was not built in a day and neither will your personal brand. You should ideally start before you need to find your next job, but it is never too late to begin.
In attending these networking groups, your intention can be to discover what you are looking for, be that a new job, new connections in any industry, or just to go out and meet people in general. I did this early on because I was new to marketing and had very little idea around what I wanted. Your experience – and mileage – will vary.
In depth networking is better for those who are targeting a closer goal. This is me now in my career, attending events where the makeup of professionals is very explicit. These types of events include:
In attending these types of networking events, you’ll have a clearer idea of what you are interested in and be able to meet the right people. Back in 2014 when I was in between wondering whether I wanted to do PR or marketing or social media, I found myself at a lot of PRSA events in the City where I would meet recruiters. Ultimately I settled on product marketing.
Broadly
Chamber of Commerce Mixers
Network After Work (NAW)
Alumni Networking Events
Networking-oriented Meetup Groups
Broad Facebook groups around a topic
In Depth
Associations (eg; PRSA, IABC, SFAMA for marketing)
Focused Meetup Groups on a specific topic
Events at venues of interest (Hacker Dojo, Corporate HQ)
Focused Facebook Groups on a specific topic
In attending these networking groups, your intention can be to discover what you are looking for, be that a new job, new connections in any industry, or just to go out and meet people in general. I did this early on because I was new to marketing and had very little idea around what I wanted. Your experience – and mileage – will vary.
In depth networking is better for those who are targeting a closer goal. This is me now in my career, attending events where the makeup of professionals is very explicit. These types of events include:
In attending these types of networking events, you’ll have a clearer idea of what you are interested in and be able to meet the right people. Back in 2014 when I was in between wondering whether I wanted to do PR or marketing or social media, I found myself at a lot of PRSA events in the City where I would meet recruiters. Ultimately I settled on product marketing.
In attending these networking groups, your intention can be to discover what you are looking for, be that a new job, new connections in any industry, or just to go out and meet people in general. I did this early on because I was new to marketing and had very little idea around what I wanted. Your experience – and mileage – will vary.
In depth networking is better for those who are targeting a closer goal. This is me now in my career, attending events where the makeup of professionals is very explicit. These types of events include:
In attending these types of networking events, you’ll have a clearer idea of what you are interested in and be able to meet the right people. Back in 2014 when I was in between wondering whether I wanted to do PR or marketing or social media, I found myself at a lot of PRSA events in the City where I would meet recruiters. Ultimately I settled on product marketing.
In attending these networking groups, your intention can be to discover what you are looking for, be that a new job, new connections in any industry, or just to go out and meet people in general. I did this early on because I was new to marketing and had very little idea around what I wanted. Your experience – and mileage – will vary.
In depth networking is better for those who are targeting a closer goal. This is me now in my career, attending events where the makeup of professionals is very explicit. These types of events include:
In attending these types of networking events, you’ll have a clearer idea of what you are interested in and be able to meet the right people. Back in 2014 when I was in between wondering whether I wanted to do PR or marketing or social media, I found myself at a lot of PRSA events in the City where I would meet recruiters. Ultimately I settled on product marketing.
Building Albert’s List
In attending these networking groups, your intention can be to discover what you are looking for, be that a new job, new connections in any industry, or just to go out and meet people in general. I did this early on because I was new to marketing and had very little idea around what I wanted. Your experience – and mileage – will vary.
In depth networking is better for those who are targeting a closer goal. This is me now in my career, attending events where the makeup of professionals is very explicit. These types of events include:
In attending these types of networking events, you’ll have a clearer idea of what you are interested in and be able to meet the right people. Back in 2014 when I was in between wondering whether I wanted to do PR or marketing or social media, I found myself at a lot of PRSA events in the City where I would meet recruiters. Ultimately I settled on product marketing.