SlideShare una empresa de Scribd logo
1 de 1
Descargar para leer sin conexión
HOTEL
OK
Sources:
1 SmartBrief Poll: Mobile Guests Survey 2014-2015
2 hotelexecutive.com: The Rise and Rise of Mobility and its Use by Hotel Guests
3 Smith Micro North America Survey, 2014
4 emarketer: For Hotels, Mobile Offers a Plethora of Options
Stay Connected
How do you meet the digital
traveler’s expectations?
Make Every Guest
Experience Special
Learn more about guest experience
enterprise.alcatel-lucent.com is a domain name of Alcatel-Lucent.
Alcatel-Lucent and the Alcatel-Lucent Enterprise logo are trademarks of Alcatel-Lucent. To view other
trademarks used by affiliated companies of ALE Holding, visit enterprise.alcatel-lucent.com/trademarks.
All other trademarks are the property of their respective owners. The information presented is subject
to change without notice. Neither ALE Holding nor any of its affiliates assumes any responsibility
for inaccuracies contained herein. (December 2015)
Technology in Hospitality
Today’s hospitality market is more competitive than ever.
Guests have growing digital expectations that are shaping
the entire industry.
> And expectations before
their arrival
> Offer them an adapted,
unique experience
> Serve guests in transit
of all guests travel
with two devices,
40% with three or
more devices.1
62%
75%
of travelers prefer
to purchase or reserve
hotel guest services
via mobile device
rather than
face-to-face.3
A communication environment that makes
every guest feel unique and connected
will keep them coming back.
4 steps to delivering a Connected
Digital Guest Experience
PRE-ARRIVAL ENGAGEMENT
DISCOVER NEEDS STAY CONNECTED PERSONALIZE
1
> Instant access to services
from guest devices
> Grow RevPAR by making
mobile services available
> Let guests order anything
from anywhere in the hotel
GUEST BYOD
HOTEL SERVICES FULL CONNECTIVITY ACCESSIBILITY
2
> Digital hotel services and
promotion on room device
> Save guest preferences
for the next stay and
loyalty programs
> Full environment control
via automation integration
SMART GUESTROOMS
DIGITAL SERVICES AUTOMATION INTELLIGENCE
3
> Provide hotel services
on guest devices
> Accelerate room
availability and check-in
> Engage and serve
mobile guests instantly
MOBILE ENGAGMENT
MOBILE ORDERS MOBILE SERVICE MOBILE OPERATIONS
4
Mobile bookings on travel
websites are growing
faster than desktop,
at 20% versus 2%.2
Mobile website use
climbed from 60%
to 72%.4
2015 has brought a rise
in personalized services
and tailored content.

Más contenido relacionado

Destacado

Destacado (13)

Hotel Digital Marketing Trends
Hotel Digital Marketing TrendsHotel Digital Marketing Trends
Hotel Digital Marketing Trends
 
Realising IoT in Retail and Beyond
Realising IoT in Retail and BeyondRealising IoT in Retail and Beyond
Realising IoT in Retail and Beyond
 
Your Network - Now Pay-Per-Use with Network on Demand Services
Your Network - Now Pay-Per-Use with Network on Demand ServicesYour Network - Now Pay-Per-Use with Network on Demand Services
Your Network - Now Pay-Per-Use with Network on Demand Services
 
Digital marketing bites for the food, retail & hospitality industry
Digital marketing bites for the food, retail & hospitality industryDigital marketing bites for the food, retail & hospitality industry
Digital marketing bites for the food, retail & hospitality industry
 
Iot in Retail.
Iot in Retail.Iot in Retail.
Iot in Retail.
 
Top 9 Retail IoT Use Cases
Top 9 Retail IoT Use CasesTop 9 Retail IoT Use Cases
Top 9 Retail IoT Use Cases
 
Connected Retail
Connected RetailConnected Retail
Connected Retail
 
Importance of IoT in Retail
Importance of IoT in RetailImportance of IoT in Retail
Importance of IoT in Retail
 
Connected Retail: The Business Case for IoT in Retail
Connected Retail: The Business Case for IoT in RetailConnected Retail: The Business Case for IoT in Retail
Connected Retail: The Business Case for IoT in Retail
 
Airbnb and the Hotel Industry
Airbnb and the Hotel Industry Airbnb and the Hotel Industry
Airbnb and the Hotel Industry
 
The New Retail Revolution: Connected Store
The New Retail Revolution: Connected StoreThe New Retail Revolution: Connected Store
The New Retail Revolution: Connected Store
 
IBM Internet of Things Offerings
IBM Internet of Things OfferingsIBM Internet of Things Offerings
IBM Internet of Things Offerings
 
Digital in 2017 Global Overview
Digital in 2017 Global OverviewDigital in 2017 Global Overview
Digital in 2017 Global Overview
 

Más de Alcatel-Lucent Enterprise

Más de Alcatel-Lucent Enterprise (20)

A “How to” - gather data and test an OmniAccess Stellar LBS Campus network
A “How to” - gather data and test an OmniAccess Stellar LBS Campus networkA “How to” - gather data and test an OmniAccess Stellar LBS Campus network
A “How to” - gather data and test an OmniAccess Stellar LBS Campus network
 
IoT and the Impact on Roadside IP Networking
IoT and the Impact on Roadside IP NetworkingIoT and the Impact on Roadside IP Networking
IoT and the Impact on Roadside IP Networking
 
IoT in ITS: Network Impacts
IoT in ITS: Network ImpactsIoT in ITS: Network Impacts
IoT in ITS: Network Impacts
 
Digital Transformation at ALE breeds new business model and opportunities for...
Digital Transformation at ALE breeds new business model and opportunities for...Digital Transformation at ALE breeds new business model and opportunities for...
Digital Transformation at ALE breeds new business model and opportunities for...
 
IoT in Rail: Trains, Metro Rail and Light/Urban Rail
IoT in Rail: Trains, Metro Rail and Light/Urban RailIoT in Rail: Trains, Metro Rail and Light/Urban Rail
IoT in Rail: Trains, Metro Rail and Light/Urban Rail
 
Insights in overcoming IT infrastructure challenges for small-medium businesses
Insights in overcoming IT infrastructure challenges for small-medium businessesInsights in overcoming IT infrastructure challenges for small-medium businesses
Insights in overcoming IT infrastructure challenges for small-medium businesses
 
Connecting the Digital Campus - Building Tomorrow's Universities
Connecting the Digital Campus - Building Tomorrow's UniversitiesConnecting the Digital Campus - Building Tomorrow's Universities
Connecting the Digital Campus - Building Tomorrow's Universities
 
Discovering the Network Foundation for Mobility and IoT
Discovering the Network Foundation for Mobility and IoTDiscovering the Network Foundation for Mobility and IoT
Discovering the Network Foundation for Mobility and IoT
 
Preparing healthcare networks for mobility, digitalization and IoT
Preparing healthcare networks for mobility, digitalization and IoTPreparing healthcare networks for mobility, digitalization and IoT
Preparing healthcare networks for mobility, digitalization and IoT
 
IoT beneath your feet - building smart roads and networks
IoT beneath your feet - building smart roads and networksIoT beneath your feet - building smart roads and networks
IoT beneath your feet - building smart roads and networks
 
Is your network ready for the Internet of Things?
Is your network ready for the Internet of Things?Is your network ready for the Internet of Things?
Is your network ready for the Internet of Things?
 
Practical M&A: One CIO's Experience - Interop 2016
Practical M&A: One CIO's Experience - Interop 2016Practical M&A: One CIO's Experience - Interop 2016
Practical M&A: One CIO's Experience - Interop 2016
 
When does your guest experience start?
When does your guest experience start?When does your guest experience start?
When does your guest experience start?
 
OpenTouch 2.1.1 Essential UC for All
OpenTouch 2.1.1 Essential UC for AllOpenTouch 2.1.1 Essential UC for All
OpenTouch 2.1.1 Essential UC for All
 
ALE Unternehmensüberblick 2015
ALE Unternehmensüberblick 2015ALE Unternehmensüberblick 2015
ALE Unternehmensüberblick 2015
 
Présentation Institutionnelle ALE 2015
Présentation Institutionnelle ALE 2015Présentation Institutionnelle ALE 2015
Présentation Institutionnelle ALE 2015
 
OpenTouch Conference: Frustration-free audio conferencing from the cloud
OpenTouch Conference: Frustration-free audio conferencing from the cloudOpenTouch Conference: Frustration-free audio conferencing from the cloud
OpenTouch Conference: Frustration-free audio conferencing from the cloud
 
Connected Healthcare
Connected HealthcareConnected Healthcare
Connected Healthcare
 
Mobile Challenges In Higher Education
Mobile Challenges In Higher EducationMobile Challenges In Higher Education
Mobile Challenges In Higher Education
 
Improve Real-Time Situational Awareness at Senior Living Facilities
Improve Real-Time Situational Awareness at Senior Living FacilitiesImprove Real-Time Situational Awareness at Senior Living Facilities
Improve Real-Time Situational Awareness at Senior Living Facilities
 

Último

sample sample sample sample sample sample
sample sample sample sample sample samplesample sample sample sample sample sample
sample sample sample sample sample sample
Casey Keith
 
Sample sample sample sample sample sample
Sample sample sample sample sample sampleSample sample sample sample sample sample
Sample sample sample sample sample sample
Casey Keith
 

Último (20)

Night 7k to 12k Lahaul and Spiti Call Girls 👉👉 8617697112⭐⭐ 100% Genuine Esco...
Night 7k to 12k Lahaul and Spiti Call Girls 👉👉 8617697112⭐⭐ 100% Genuine Esco...Night 7k to 12k Lahaul and Spiti Call Girls 👉👉 8617697112⭐⭐ 100% Genuine Esco...
Night 7k to 12k Lahaul and Spiti Call Girls 👉👉 8617697112⭐⭐ 100% Genuine Esco...
 
Mathura Call Girls 8250077686 Service Offer VIP Hot Model
Mathura Call Girls 8250077686 Service Offer VIP Hot ModelMathura Call Girls 8250077686 Service Offer VIP Hot Model
Mathura Call Girls 8250077686 Service Offer VIP Hot Model
 
Genuine 8250077686 Hot and Beautiful 💕 Visakhapatnam Escorts call Girls
Genuine 8250077686 Hot and Beautiful 💕 Visakhapatnam Escorts call GirlsGenuine 8250077686 Hot and Beautiful 💕 Visakhapatnam Escorts call Girls
Genuine 8250077686 Hot and Beautiful 💕 Visakhapatnam Escorts call Girls
 
2k Shots ≽ 9205541914 ≼ Call Girls In Tagore Garden (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Tagore Garden (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Tagore Garden (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Tagore Garden (Delhi)
 
Top places to visit, top tourist destinations
Top places to visit, top tourist destinationsTop places to visit, top tourist destinations
Top places to visit, top tourist destinations
 
Hire 💕 8617697112 Champawat Call Girls Service Call Girls Agency
Hire 💕 8617697112 Champawat Call Girls Service Call Girls AgencyHire 💕 8617697112 Champawat Call Girls Service Call Girls Agency
Hire 💕 8617697112 Champawat Call Girls Service Call Girls Agency
 
Genuine 8250077686 Hot and Beautiful 💕 Diu Escorts call Girls
Genuine 8250077686 Hot and Beautiful 💕 Diu Escorts call GirlsGenuine 8250077686 Hot and Beautiful 💕 Diu Escorts call Girls
Genuine 8250077686 Hot and Beautiful 💕 Diu Escorts call Girls
 
Discover Mathura And Vrindavan A Spritual Journey.pdf
Discover Mathura And Vrindavan A Spritual Journey.pdfDiscover Mathura And Vrindavan A Spritual Journey.pdf
Discover Mathura And Vrindavan A Spritual Journey.pdf
 
Hire 💕 8617697112 Reckong Peo Call Girls Service Call Girls Agency
Hire 💕 8617697112 Reckong Peo Call Girls Service Call Girls AgencyHire 💕 8617697112 Reckong Peo Call Girls Service Call Girls Agency
Hire 💕 8617697112 Reckong Peo Call Girls Service Call Girls Agency
 
Genuine 8250077686 Hot and Beautiful 💕 Chennai Escorts call Girls
Genuine 8250077686 Hot and Beautiful 💕 Chennai Escorts call GirlsGenuine 8250077686 Hot and Beautiful 💕 Chennai Escorts call Girls
Genuine 8250077686 Hot and Beautiful 💕 Chennai Escorts call Girls
 
Andheri East Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Andheri East Call Girls 🥰 8617370543 Service Offer VIP Hot ModelAndheri East Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Andheri East Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
❤Personal Contact Number Mcleodganj Call Girls 8617697112💦✅.
❤Personal Contact Number Mcleodganj Call Girls 8617697112💦✅.❤Personal Contact Number Mcleodganj Call Girls 8617697112💦✅.
❤Personal Contact Number Mcleodganj Call Girls 8617697112💦✅.
 
Ooty Call Girls 8250077686 Service Offer VIP Hot Model
Ooty Call Girls 8250077686 Service Offer VIP Hot ModelOoty Call Girls 8250077686 Service Offer VIP Hot Model
Ooty Call Girls 8250077686 Service Offer VIP Hot Model
 
Jhargram call girls 📞 8617697112 At Low Cost Cash Payment Booking
Jhargram call girls 📞 8617697112 At Low Cost Cash Payment BookingJhargram call girls 📞 8617697112 At Low Cost Cash Payment Booking
Jhargram call girls 📞 8617697112 At Low Cost Cash Payment Booking
 
Genuine 8250077686 Hot and Beautiful 💕 Bhavnagar Escorts call Girls
Genuine 8250077686 Hot and Beautiful 💕 Bhavnagar Escorts call GirlsGenuine 8250077686 Hot and Beautiful 💕 Bhavnagar Escorts call Girls
Genuine 8250077686 Hot and Beautiful 💕 Bhavnagar Escorts call Girls
 
sample sample sample sample sample sample
sample sample sample sample sample samplesample sample sample sample sample sample
sample sample sample sample sample sample
 
Bhubaneswar Call Girls 8250077686 Service Offer VIP Hot Model
Bhubaneswar Call Girls 8250077686 Service Offer VIP Hot ModelBhubaneswar Call Girls 8250077686 Service Offer VIP Hot Model
Bhubaneswar Call Girls 8250077686 Service Offer VIP Hot Model
 
Tamluk ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Tamluk ESCORT SERVICE❤CALL GIRL
Tamluk ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Tamluk ESCORT SERVICE❤CALL GIRLTamluk ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Tamluk ESCORT SERVICE❤CALL GIRL
Tamluk ❤CALL GIRL 8617697112 ❤CALL GIRLS IN Tamluk ESCORT SERVICE❤CALL GIRL
 
Andheri Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Andheri Call Girls 🥰 8617370543 Service Offer VIP Hot ModelAndheri Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Andheri Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Sample sample sample sample sample sample
Sample sample sample sample sample sampleSample sample sample sample sample sample
Sample sample sample sample sample sample
 

4 ways to deliver a Connected Digital Guest Experience - Hospitality

  • 1. HOTEL OK Sources: 1 SmartBrief Poll: Mobile Guests Survey 2014-2015 2 hotelexecutive.com: The Rise and Rise of Mobility and its Use by Hotel Guests 3 Smith Micro North America Survey, 2014 4 emarketer: For Hotels, Mobile Offers a Plethora of Options Stay Connected How do you meet the digital traveler’s expectations? Make Every Guest Experience Special Learn more about guest experience enterprise.alcatel-lucent.com is a domain name of Alcatel-Lucent. Alcatel-Lucent and the Alcatel-Lucent Enterprise logo are trademarks of Alcatel-Lucent. To view other trademarks used by affiliated companies of ALE Holding, visit enterprise.alcatel-lucent.com/trademarks. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Neither ALE Holding nor any of its affiliates assumes any responsibility for inaccuracies contained herein. (December 2015) Technology in Hospitality Today’s hospitality market is more competitive than ever. Guests have growing digital expectations that are shaping the entire industry. > And expectations before their arrival > Offer them an adapted, unique experience > Serve guests in transit of all guests travel with two devices, 40% with three or more devices.1 62% 75% of travelers prefer to purchase or reserve hotel guest services via mobile device rather than face-to-face.3 A communication environment that makes every guest feel unique and connected will keep them coming back. 4 steps to delivering a Connected Digital Guest Experience PRE-ARRIVAL ENGAGEMENT DISCOVER NEEDS STAY CONNECTED PERSONALIZE 1 > Instant access to services from guest devices > Grow RevPAR by making mobile services available > Let guests order anything from anywhere in the hotel GUEST BYOD HOTEL SERVICES FULL CONNECTIVITY ACCESSIBILITY 2 > Digital hotel services and promotion on room device > Save guest preferences for the next stay and loyalty programs > Full environment control via automation integration SMART GUESTROOMS DIGITAL SERVICES AUTOMATION INTELLIGENCE 3 > Provide hotel services on guest devices > Accelerate room availability and check-in > Engage and serve mobile guests instantly MOBILE ENGAGMENT MOBILE ORDERS MOBILE SERVICE MOBILE OPERATIONS 4 Mobile bookings on travel websites are growing faster than desktop, at 20% versus 2%.2 Mobile website use climbed from 60% to 72%.4 2015 has brought a rise in personalized services and tailored content.