Sometimes there is confusion between what makes the communications field and the public relations field different. While communications is a broad field that covers many various disciplines, public relations is a much more specific area of focus. Read more about public relations at AlcidesSegui.com

1. PUBLIC RELATIONS &
COMMUNICATIONS
THE DIFFERENCE BETWEEN
BY ALCIDES SEGUI

2. A L C I D E S S E G U I | A L C I D E S S E G U I . C O M
PEOPLE GET
CONFUSED
There is confusion between what makes the
communications field and the public
relations field different. While
communications is a broad field that covers
many various disciplines, public relations is
a much more specific area of focus. While
you need to have serious communication
skills to be able to succeed in public
relations, you do not necessarily need public
relations skills to succeed in a broader form
of communications.

3. PUBLIC RELATIONS
What Is It?
Public relations is a robust field where your primary goal is
to build relationships with the public and create and
cultivate a positive image for whatever brand, business or
organization that you work for. Public relations provides
the springboard that gives a company what they need for
their marketing efforts to succeed.
A L C I D E S S E G U I | A L C I D E S S E G U I . C O M

4. THIS WORK IS DONE BY
RESEARCHING AND
DEVELOPING STRATEGIES
THAT WILL BE USED TO
REACH THE COMMUNITY
AROUND YOU AND
COMMUNICATING WITH
MEDIA NEWS OUTLETS TO
GAIN BETTER EXPOSURE FOR
THE BUSINESS OR BRAND.
What Do You Do?

5. Strengths Needed
FOR PUBLIC RELATIONS
Excellent
Verbalization
Comfortable with
Media Outlets
Personable
A L C I D E S S E G U I | A L C I D E S S E G U I . C O M

6. A L C I D E S S E G U I | A L C I D E S S E G U I . C O M
The communications field is one the
underlays the public relations one and
other marketing and advertising
disciplines. Communications relate to
everything that is done within a
business. The primary function of a
communication professional within an
organization is to design and deliver
relevant information to their intended
audience.
What Is It?
COMMUNICATIONS

7. INTERNAL
COMMUNICATION
A communication officer in a company may
design messages that are for internal
personnel by circulating a newsletter that goes
through any upcoming changes or updates.
EXTERNAL
COMMUNICATION
Another function that they fulfill is generating
and disseminating reports and other
communications to customers or others
outside of the organization.

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