2. Alecia Keathley was born and raised in Northern
Nevada, and graduated from North Valleys High
School in Reno, Nevada. She was a member of her
schools Track and Field team as the manager for the
Throws team after injuring her shoulder. She also took
AP photography her senior year and took part in her
schools Havoc Crew, or spirit club. She found the love
of music and live shows at the age of 11 when her
grandmother bought her tickets to her first concert.
After graduation she took a couple years to work and
save money before applying to the Music Business
program at Full Sail university. She is on track to
graduate in early 2021 and is a member of Grammy
U. After graduation she plans on finding a job at a
well-known Record Label or Artist Management
company in Los Angeles
IDENTITY
3. PROFESSION
Potential Job Titles:
• Artist Management
• Public Relations Specialist
• Tour Manager
Maverick Archetype: I strive to present the
best of myself and my brand and refuse to
bend to the societal pressures to just get
ahead at any means possible
Management and PR for Professional Record Labels
4. • DEMOGRAPHICS: Industry is
predominantly white males with the
average age of, located in Southern
California mainly Los Angeles
• PSYCHOGRAPHICS: Enjoys the
entertainment business and music, I
willing to put in a lot of effort and detail
into work. Must be able to network
• IDEAL AUDIENCE MEMBERS:
• Jacquelyn Golomb Perez- VP, HR
(UMG)
• Aton Ben-Horin- Global Vice President,
A&R (Warner Music Group)
• Laura Kilborn- Director, Production
(Interscope Records)
Recruiters & Hiring Managers at UMG, Warner Music, and
Interscope Records
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at UMG,
Warner, or Interscope.
‣ Connect with
Mid Term: (2025)
• Lead a successful digital marketing campaign aimed
at expanding rodeo attendance.
‣ Expand year-over-year PBR event attendance
by 30% nationwide by December 31, 2025.
Long Term: (2040)
• Establish a Rodeo Riders Media Company that helps
aspiring riders increase sponsorships.
‣ Save a total of $75,000, complete 5 demo
reels, and secure 3 business partnerships by
December 31, 2040.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 40%
Adobe Lightroom. 80%
Adaptability 90%
Public Speaking 60%
SOFTHARD
Microsoft Excel 10%
Adobe Photoshop 30%
Time Management 95%
Public Speaking 75%
SOFTHARD
7. I plan to help promote change within the
Music Industry by holding myself and those
around me to the highest standards of
ethics. I will only promote positivity in every
level of my career.
PROMISE
8. CREDENTIALS
Work Experience:
• 2 years retail experience
• 1.5 years in wearhouse production
Education:
• Music Business, B.S., Full Sail University (Exp. 2021)
Awards:
• AP credit in Photography
9. COMPETITION
Sara Sano Di Fabio
Industry Experience:
• Video Producer for musicians
Education:
• Music Busness, B.S. at Full Sail University graduate,
2019
Leadership Experience:
• None listed
Skills and Proficiencies:
• Music Composition - 6 endorsements
• Creativity - 6 endorsements
• Music Video Producer - 2 endorsements
Alecia Keathley
Overall Online Presence:
• 500+ connections with a customized banner, head shot,
links to works done, in depth bio and skills.
• Grade: above average, 175 out of 100
Industry Experience:
• None as I am still in school
Education:
• Music Business, B.S. at Full Sail University
Leadership Experience:
• Track Team Manager
Skills and Proficiencies:
• Photography - 1 endorsements
• Adobe Photoshop - 1 endorsements
• Adobe Lightroom - 1 endorsements
Overall Online Presence:
• 4 connections, professional head shot, long detailed
bio, detailed in work history and education along with
customized header banner
• Grade: poor, 20 out of 100
10. COMPETITION
Joseph Ashton
Industry Experience:
• 10 years of Music Industry experience
Education:
• Audio Production, Webster University
Noteworthy Experience:
• Military experience
• Started in the industry out of high school and only took
time off to join the military.
Skills and Proficiencies:
• Audio Engenering- 21 endorsements
• Audio Editing - 10 endorsements
• Event Management - 6 endorsements
Alecia Keathley
Overall Online Presence:
• 500+ connections, banner image not customized,
polished headshot, detailed profile summaries, no
recommendations, URL not yet customized.
• Grade: Good, 60 out of 100
Industry Experience:
• None as I am still in school
Education:
• Music Business, B.S. at Full Sail University
Leadership Experience:
• Track Team Manager
Skills and Proficiencies:
• Photography - 1 endorsements
• Adobe Photoshop - 1 endorsements
• Adobe Lightroom - 1 endorsements
Overall Online Presence:
• 4 connections, professional head shot, long detailed
bio, detailed in work history and education along with
customized header banner
• Grade: poor, 20 out of 100
11. BRAND POSITION
Revolutionizing the portrayal of the Music
Industry by holding those around her to high
standards of ethics and moral standards.
ALECIA “THE FORCE” KEATHLEY
12. NETWORKING &
MARKETING
Industry Events & Organizations
• LAUNCH conference
‣ April 2020 | Lancaster, PA
• SXSW
‣ March 2020 | Austin, TX
• Grammy U
‣ LA Chapter
Digital Marketing
• Primary Content:Industry news, personal news, and Music
Industry facts
• Primary Tools: FB and Instagram, LinkedIn - network with
industry pros and gathering connections and knowledge
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase Music Business knowledge.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a Music Industry pro with at least 10 year of
experience in managing, touring, or PR.
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2021
Technical Skills
• Adobe Photoshop
• Adobe LightRoom
Soft Skills
• Strong Communication skills.
• Adaptable to challenging situations.
• Fast thinker and problem solving
• Organized
14. Alecia Keathley
The music industry has fallen to a new low in its
acceptance of bad behavior from artist and it reflects
badly upon everyone in the industry. I want to push for more consequences
for those who are pushing ethics and morals the the back burner and
showing the industry in a bad light. I want the industry to hold it’s employees
and artists to higher standards.
“
15. REFERENCES
• Cyberpr. (2019, February 12).
The Ultimate Guide To Music
Conferences, Panels, and
Festivals. Retrieved from https://
www.cyberprmusic.com/music-
conferences-networking-2/
• Maverick Brand Archetype -
Kaye Putnam: Psychology Brand
Strategy. (n.d.). Retrieved from
https://www.kayeputnam.com/
brandality-archetype-maverick/
• Musicians, singers, & related
workers. (n.d.). Retrieved from
https://datausa.io/profile/soc/
musicians-singers-related-
workers
• Summary Report for: 13-1011.00
- Agents and Business Managers
of Artists, Performers, and
Athletes. (n.d.). Retrieved from
https://www.onetonline.org/link/
summary/13-1011.00
• Summary Report for: 27-3031.00
- Public Relations Specialists.
(n.d.). Retrieved from https://
www.onetonline.org/link/
summary/27-3031.00
•
