1. B U S I N E S S H I S T O RY
D E V E L O P I N G T H E P R O J E C T S - C H A N G I N G T H E W O R L D - M Y WAY
A L E K S A N D R A K O S TA D I N O V I C C I R K O V I C

2. C U S T O M E R E X P E R I E N C E
M A N A G E M E N T
L O YA LT Y P R O G R A M
1 .
C R E AT I V E M A R K E T I N G
C A M PA I G N S
I N N O VAT I V E C O M M U N I C AT I O N
P L AT H F O R M S
2 .
D R A M A
W R I T E R
3 .
C U LT U R E
4 .
B U S I N E S S E X P E R I E N C E

4. C U S T O M E R E X P E R I E N C E M A N A G E M E N T
1 . L O YA LT Y P R O G R A M
L E V E L O F E X P E R T I S E C L I E N T S C H A N G E
Senior Director
Project Leader
Senior Consultant
Telekom Srbija - mts
Telekom Srpska - mtl
Hypo Alpe Adria Bank
Holcim
Mercedes Benz
NLB
DIS
Mercator
Univerexport
Delhaize
etc.
To create loyalty among
companies and customers,
based on understanding
the rational and emotional
customer needs.

5. S E R B I A 2 0 0 2 - 2 0 0 8
M T S C L U B
L O YA LT Y P R O G R A M
F O R P O S T- PA I D
U S E R S
P R O J E C T D I R E C T O R

6. S E R B I A 2 0 1 0
H O L C I M
B 2 B
L O YA LT Y P R O G R A M
S E N I O R
C O N S U LTA N T

7. B O S N I A
& H E R C E G O V I N A
2 0 1 1 - 2 0 1 3
M T E L
L O YA LT Y P R O G R A M
C O A L I T I O N M O D E L
P R O J E C T
D I R E C T O R

8. M E R C E D E S
B E N Z 2 0 1 2
S E R B I A
M E R C E D E S B E N Z
L O YA LT Y P R O G R A M
P R O J E C T
D I R E C T O R

9. N L B
S E R B I A 2 0 1 2
N L B
L O YA LT Y P R O G R A M
C O A L I T I O N M O D E L
P R O J E C T
D I R E C T O R

10. S E R B I A 2 0 1 2 - 2 0 1 3
H Y P O A L P E A D R I A
L O YA LT Y P R O G R A M
P R O J E C T
D I R E C T O R

11. S E R B I A 2 0 1 3
D I S
L O YA LT Y P R O G R A M
P R O J E C T
D I R E C T O R

12. S E R B I A 2 0 1 3
U N I V E R E X P O R T
O T P
L O YA LT Y P R O G R A M
P R O J E C T
D I R E C T O R

13. B E L O R U S 2 0 1 4
N AT I O N A L
C O A L I T I O N
L O YA LT Y P R O G R A M
P R O J E C T
D I R E C T O R

14. S E R B I A 2 0 1 6
M E R C AT O R S E R B I A
V E L P R O
B 2 B L O YA LT Y
P R O G R A M
P R O J E C T
D I R E C T O R

15. E X P E R T I S E
L O YA LT Y P R O G R A M
1 . L O YA LT Y S C H E M E
2 . S E G M E N TAT I O N
3 . L O YA LT Y P R O G R A M M O D E L
4 . A WA R D I N G S Y S T E M
5 . PA R T N E R S H I P S Y S T E M
6 . F E A S I B I L I T Y S T U D Y
7 . B R A N D I N G
8 . I T S O L U T I O N
9 . M A N A G E M E N T
1 0 . B 2 C L O YA LT Y P R O G R A M
1 1 . B 2 B L O YA LT Y P R O G R A M
1 2 . C O A L I T I O N L O YA LT Y P R O G R A M
1 2 . D ATA B A S E A N A L A S Y S
1 3 . I D E N T I F I C AT I O N S Y S T E M

16. C U S T O M E R E X P E R I E N C E M A N A G E M E N T
L O YA LT Y P R O G R A M
2 . C R E AT I V E M A R K E T I N G C A M PA I G N S
I N N O VAT I V E C O M M U N I C AT I O N P L AT H F O R M S
L E V E L O F E X P E R T I S E B R A N D S C H A N G E
Senior Director
Project Leader
Author
Davidoff
West
Microsoft
IBM
Cisco
Telekom Srbija - mts
Etam
1-2-3
Mercator
IDEA
Roda
Jysk
Reebok
Banca Intesa
etc.
To create innovative
communication plathform
with the long term impact,
based on original idea, and
emotional branding.

17. O R I G I N A L
C O N C E P T
E V E N T
P R
P R O J E C T
D I R E C T O R
C R E AT I V E
D I R E C T O R
2 . C R E AT I V E M A R K E T I N G
C A M PA I G N S
A WA R D F O R T H E
C O N T E P O R A RY
T H E AT R E E X P R E S S I O N
S E R B I A 2 0 0 1

18. J A Z Z F E S T I VA L
P R O J E C T
D I R E C T O R
C R E AT I V E
D I R E C T O R
2 . C R E AT I V E M A R K E T I N G
C A M PA I G N S
W E S T R I T H A M M U S I C
F E S T I VA L
S E R B I A 1 9 9 9

19. T V R I G H T S
P R O J E C T
D I R E C T O R
B R A N D
I M P L E M E N TAT I O N
2 . C R E AT I V E M A R K E T I N G
C A M PA I G N S
W E S T M C L A R E N
M E R C E D E S
S E R B I A 1 9 9 9

20. E V E N T
P R
B R A N D I N G
P R O J E C T
D I R E C T O R
C R E AT I V E
D I R E C T O R
2 . C R E AT I V E M A R K E T I N G
C A M PA I G N S
S I N E R G I A 2 0 0 1

21. E V E N T
P R
P R O J E C T
D I R E C T O R
C R E AT I V E
D I R E C T O R
2 . C R E AT I V E M A R K E T I N G
C A M PA I G N S
I B M F O R U M
S E R B I A 2 0 0 1

22. E V E N T
P R
P R O J E C T
D I R E C T O R
C R E AT I V E
D I R E C T O R
2 . C R E AT I V E M A R K E T I N G
C A M PA I G N S
C I S C O AV V I D
L I V E O N T O U R
S E R B I A 2 0 0 1

23. C O R P O R AT E
C A M PA I G N
P R O J E C T
D I R E C T O R
C R E AT I V E
D I R E C T O R
2 . C R E AT I V E M A R K E T I N G
C A M PA I G N S
S E R B I A 2 0 0 6

24. I M A G E C A M PA I G N
P R
P R O J E C T
D I R E C T O R
C R E AT I V E
D I R E C T O R
2 . C R E AT I V E M A R K E T I N G
C A M PA I G N S
S E R B I A 2 0 0 6

25. E V E N T
P R O J E C T
D I R E C T O R
C R E AT I V E
D I R E C T O R
A U T H O R
S P E A K E R
2 . C R E AT I V E M A R K E T I N G
C A M PA I G N S
S E R B I A 2 0 1 0

26. E X P E R T I S E
C R E A T I V E M A R K E T I N G C A M PA I G N
1 . B R A N D I N G
2 . C O M M U N I C AT I O N S T R AT E G Y
3 . E V E N T
4 . P R
5 . D I G I TA L
6 . M O B I L E

27. 3 . D R A M A W R I T E R
T V A D V E R T I S I N G P R I N T
TV Serial “Otvorena Vrata”
RTS1
TV Prva
TV Serial “Transforma”
RTS1
Marketing Campaigns:
1. Telekom Srbija - mts
2. “The Secret of the
Nations”
Serbia, Montenegro
3. Film Festival “Fest”
Creative Concept 2015
etc.
The Men Magazin
Columnist

28. T V S E R I A L
W R I T E R
3 . W R I T E R
O T V O R E N A V R ATA
1 9 9 4 R T S 1
O T V O R E N A V R ATA
2 0 1 4 T V P R VA
S E R B I A

29. C U S T O M E R E X P E R I E N C E M A N A G E M E N T
L O YA LT Y P R O G R A M
4 . C U LT U R E
M A N A G E M E N T I N C U LT U R E
L E V E L O F E X P E R T I S E P R O J E C T S C H A N G E
Senior Director
Project Leader
Author
1. Davidoff Concert Season
2. Deus Absconditus
3. “The Secret of Serbia”
4. “The Secret of
Montenegro”
5. Movie “Sisters”
etc.
By implementing
innovative projects in
culture to create
more human
enviroment.

30. O R I G I N A L
C O N C E P T
E V E N T
P R
P R O J E C T
D I R E C T O R
C R E AT I V E
D I R E C T O R
4 . C U LT U R E
D AV I D O F F C O N C E R T
S E A S O N
S E R B I A 2 0 0 1

31. O R I G I N A L
C O N C E P T
E V E N T
P R
P R O J E C T
D I R E C T O R
C R E AT I V E
D I R E C T O R
D E U S A B S C O N D I T U S
S E R B I A 2 0 0 1
4 . C U LT U R E

32. C R E AT I V E C O N C E P T
R I C H A R D D R E Y F U S S
I N V I TAT I O N A N D
H O S T I N G
P R O J E C T
D I R E C T O R
C R E AT I V E
D I R E C T O R
S E R B I A 2 0 1 5
4 . C U LT U R E

33. I N T E G R AT E D
C A M PA I N G
P R O J E C T
D I R E C T O R
C R E AT I V E
D I R E C T O R
A U T H O RS E R B I A 2 0 1 5 - 2 0 1 6
4 . C U LT U R E

34. I N T E G R AT E D
C A M PA I N G
P R O J E C T
D I R E C T O R
C R E AT I V E
D I R E C T O R
A U T H O R
M O N T E N E G R O
2 0 1 5 - 2 0 1 6
4 . C U LT U R E

35. E V E N T
O F F I C I A L LY
A N N O U N C E D
A S T H E B E S T
W O M A N 2 0 1 1
B Y M A G A Z I N E
T H E B E S T S H O P
2 . C R E AT I V E M A R K E T I N G
C A M PA I G N S
S E R B I A 2 0 1 1

36. A L E K S A N D R A K O S TA D I N O V I C C I R K O V I C
1994 -1996
Koma - Belgrade
Design Studio
Director
Founder
1996-1998
Ogilvy&Mather
Belgrade
Full Service Marketing Agency
Account Director
1998 - 2001
Driskal SEE
CEO
2001 - 2008
ReUnited Network
Full Service Marketing Agency
CEO, Founder
2008-2009
Procescom
Development
Director
2009 - 2011
Simeon
CEO, Founder
2011 - 2015
Loyalty Code
CEO, Co-Founder
2015-2016
Imaginarium-Secret
CEO, Founder
Official Representative Office
of Reemtsma
IT Solution Loyalty Program Agency
Loyalty Program Agency Full Service Marketing Agency
2016
Prospera
International Group
CEO, Founder
C O R P O R AT E H I S T O RY

37. E : A . K O S TA D I N O V I C @ I M A G I N A R I U M - B E L G R A D E . C O M
C O N TA C T:
M : + 3 8 1 6 5 2 6 7 0 0 4 0
P R I VAT E :
M O M
2 K I D S
B E I N G M O T H E R - T H E M O S T
I M P O R TA N T R O L E I N M Y L I F E
1 . L O YA LT Y B O O K
2 . L I F E C O A C H B O O K
3 . T O C R E AT E S C R E E N P L AY F O R
A M O V I E
P L A N S :
A B O U T M E :
T H A N K Y O U : )
I M A G I N A R I U M - S E C R E T
C E O