Overview of an evening programme in Search & Social Media Marketing delivered at Salford Business School, Salford, Greater Manchester.

1. S e a r c h & Social Media Marketing Programme overview www.searchmarketing.salford.ac.uk

3. Search & Social Media Marketing

8. 10 stages of the SSMM course 1. Project initiation meeting 2. Scoping and setting objectives for Search and Social marketing campaign 5. Agree key performance indicators 3. Keyword research and competition benchmarks 4. Social Media research and competition benchmarks 8. Monitoring and reporting 5. Develop a website and social media strategy 7. On-site optimisation 7. Off-site optimisation 9. Learning and optimisation 10. Ongoing project management and project review

9. Foundation course elements: 1. Project initiation meeting 2. Scoping and setting objectives for Search and Social marketing campaign 5. Agree key performance indicators 3. Keyword research and competition benchmarks 4. Social Media research and competition benchmarks 8. Monitoring and reporting 5. Develop a website and social media strategy 7. On-site optimisation 7. Off-site optimisation 9. Learning and optimisation 10. Ongoing project management and project review

10. Schedule Week Topic Stages 1 Search & Social Media Marketing Context F 2 Fundamental on-site optimisation F 3 Fundamental off-site optimisation F 4 Peer-presentations and Foundation review F 5 Advanced keyword research. Strategic and operational campaign management P 6 Advanced SEO tools, diagnostics and audit P 7 Advanced link building P 8 Social Media and the impact of Web 2.0 P 9 Editing and Optimising P 10 Reporting and analytics. Peer-presentations and Professional review P