3. GLG Fun Facts
• 24 years young
• Privately held
• Grew up digital
• Headquartered in Seattle, WA with offices in Boise, and NYC
• About 125 employees
• Enterprise and SMB clients
5. GLG Services
Data and insights
Brand strategy
User experience
Digital retail
Advertising
Media strategy
Creative and content
Search and social
Systems integration
Web development
E-commerce
Managed services
7. Guiding Principles
simplicityscale performanceextensibility security
• Meet current
needs
• Evolve as
market
conditions
change
• Take on new
data sources
• Reach across
components
• Increase the
value of each
component
• Perform to
standards
• Make
technology
invisible
• Protect
customer data
• Protect
intellectual
property
• Minimal
customizations
• Minimal work-
arounds
8. Skillsets
Enterprise code frameworks and repeatable patterns that follow industry
best practices without sacrificing innovation.
Responsive, mobile-first front-end frameworks that allow for innovation
and extensibility.
Managed services such as hosting, content delivery network, security, and
active monitoring.
Actionable analytics and managed data services (MDS) that tell the key
performance indicator (KPI) story and provide a clear path to opportunity
and optimization.
11. The Wayback Machine
1999
GLG starts hosting
websites
Enterprise Clients
2005
National
Product
Launches
2011
Enterprise Clients
start ”truing it up”
01/2012
UH OH
Award
2000 12/2012
Present-
Continued
Maturation
2012
12. Hosting
• Different from other agencies – wanted the hosting business
• Hosting offered clients a turnkey solved problem
• Performance and security needed to go hand-in-hand
• Applications and sites became progressively more complex
- Gradually – and then – Suddenly
• More data = more danger – no risk, no reward
13. Sometimes it takes a meltdown….
• Security minded, but not security mature
• Projects were treated individually based on perceived risk
• No holistic approach to “what’s in the box” from a security
perspective
• Meltdown pointed out the flaws in that thinking
• We forgot it was there
14. “Act as if…”
• …it’s enterprise
• …it has compliance needs
• …it is a target
• …the data is sensitive – all data is sensitive
15. What was working?
• Turnkey solution with a hosting provider – already running
solutions like Alert Logic
• Sites were secured by default, with measures put in when the
stack was lit up
• Breaking down the model revealed the path to success
• Leveraging compliance requirements from clients allowed us to
reverse engineer our way to maturity, and into the cloud
16. Current and Evolving State
• Compliance minded – cloud driven
• Owning the shared responsibility model
• Guiding principles drive the design process
• We don’t know what we don’t know – partnerships are critical
• There is no such thing as a small incident
• It never stops!