3. 3
1. Company Purpose
2. Problem
3. Solution
4. Opportunity: why now?
5. Opportunity: market size
6. Product
7. Business Model
8. Competition
9. Team
10. First metrics
11. Financials
GENERAL FLOW
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5. 5
PROBLEM
Describe the pain of the customer (or the customer’s customer) Outline how the
customer addresses the issue today
6. 6
SOLUTION
1. Demonstrate your company’s value proposition to make the customer’s life better
2. Show where your product physically sits
3. Provide use cases
7. 7
OPPORTUNITY: WHY NOW?
1. Prove that there’s an opportunity to exploit
2. Set-up the historical evolution of your industry
3. Define recent trends that make your solution possible
8. 8
OPPORTUNITY: MARKET SIZE
1. Identify/profile the customer
2. Seize the Total Available Market, Potential Market and Target Market
9. 9
PRODUCT
1. Product line-up (platforms, features, technology, intellectual property)
2. Development roadmap: deadlines and goals
10. 10
BUSINESS MODEL
1.Revenue model: how are you going to make money?
2. Sales & distribution model: how are you going to get users/customers?
3. Customer/pipeline list