Alex Allwood

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For over 20 years Alex Allwood has helped brands grow by creating simple, feel-good experiences that people want to talk about and share with their friends and peers. Alex is the founder and CEO of The Holla Agency; a leading customer experience company that helps improve business results by designing emotional experiences that deliver customer-centric competitive advantage and improve customer value to foster advocacy. Author of Customer Experience is the Brand, Alex wrote the book for brand leaders to bridge the gap between yesterday’s marketing and the next evolution of the brand - customer experience. Alex writes for Marketing Magazine on customer experience strategy and hosts the...

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Alex Allwood

Presentaciones

Marketing Mag - Opinion Piece: Brand promises and the customer experience gap

Infografías

Marketing Mag - Opinion Piece: Expand your horizons: why innovation must come from external sources

Why Customer Experience Driven Growth is Set to Take Off

Why customer experience driven growth_ - http___www.cmo.com.au_blog_brand-c

The Guardian - Customer Experience Growth