We explore the near future of in-venue sponsorship activation, what to look for today, and how you can have impact and scale by giving control to your fans. Read the article instead: https://brizicam.com/insights/sports-sponsorship-activation-in-2021-and-what-to-look-for-today/

1. Sports Sponsorship Activation in 2021
and What to Look for Today
The near future of in-venue sponsorship activation, what to look for today, and how
you can have impact and scale by giving control to your fans.
LEARNINGS FROM INSIDERS - BY THE TEAM AT BRIZICAM.COM

2. In the 1960s, this AstroLite scoreboard was
the cutting edge of fan engagement,
10 years later we got the JumboTron.
The next generation is coming, and it won’t
take a decade. BRIZICAM.COM

3. BRIZICAM.COM
Fans in Control Has Brand
Activation Upside
— 5G is around the corner, unlocking
bandwidth, and new capabilities
— Fans are expecting more, properties
are rushing to build next-gen
experiences to stay competitive
— New technologies that give control
to each fan, create personalized
experiences we’ve never seen before

4. BRIZICAM.COM
Intel
Fans control their view in 3D in live sports
Xperiel
Fans control the stadium as a giant game
LiveLike
Fans control their viewing experience in VR
Your Call Football
Fans participate through betting
BriziCam
Fans control robotic cameras, take photos

5. “The future of sponsorship has to be less about
singular, transactional moments and more
about meaningful connected moments.”
Deborah Curtis, VP Event Marketing and Sponsorships at
American Express
BRIZICAM.COM

6. BRIZICAM.COM
You Don’t Need to
Sacrifice Impact for Scale
— Sponsors want rich experiences and
interactivity, that can be costly to scale
— If properties deliver more of the value
brands want, sponsors will deliver more
spend, bigger rights fees
— Modern sponsorship activation
technology removes the scale vs impact
tradeoff, it’s a big advantage

7. "Traditional sponsorship is not dead, but great
use of assets that genuinely engage are few and
far between."
James Kirkham, Head of Fan Media Channel Copa90
BRIZICAM.COM

8. BRIZICAM.COM
Data-Driven Experiences
— Traditionally, a lot of the effort by
properties around activation is
undervalued due to limited data
— New tech-based activations bring
data about fans valuable to both
properties and brands
— FCFL is a great example that
combines deep interactivity, fan
control, scalable technology & data

9. “It’s about the story you can tell together and
how that story can be aligned with your brand.”
Mark Tatum, NBA Deputy Commissioner
BRIZICAM.COM
Richer, more immersive, tactile experiences will not just have
fans leaving venues with smiles on their faces. Sponsors will
have bigger smiles too. They will be better judges of return on
investment through deeper engagement and timely data
collected through activation, and you’re leading the charge.

10. BRIZICAM.COM
Thanks for reading
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