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Alex Cernatescu - Keynote IMWORLD 2013 - How can brands use the present to create their future?
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Alex Cernatescu - Keynote IMWORLD 2013 - How can brands use the present to create their future?
1.
KEYNOTE How can brands
use today's tradigital and e-consumer driven present to create their own future Alexandru Cernatescu CEO & Co-Founder
2.
KEYNOTE How can brands
use the present to create the future Alexandru Cernatescu CEO & Co-Founder
3.
Nobody can foresee
the evolution of the sociotechnological landscape
4.
Nobody can foresee
the evolution of the sociotechnological landscape The convergence of technological and social insights in the creation, construction and use of artifacts is sociotechnology.
5.
And this is
great!
6.
INNOVATION
7.
Brands can use
innovative technology to empower people, based on their brand values.
8.
Source: www.nike.com
9.
Consumers’ content constitute
more than 90% of the new internet.
10.
Consumers’ content constitute
more than 90% of the new internet.
11.
So give them
the opportunity to create USER CONSUMER GENERATED CONTENT.
12.
13.
Prepare for “The maker
movement”
14.
Prepare for “The maker
movement” Sources: www.shapeways.com www.Forbes.com
15.
Televisions DO NOT
have the power in the entertainment kingdom anymore. Stop pretending.
16.
Source: www.rockstargames.com
17.
Source: www.Forbes.com
18.
Source: www.Forbes.com
19.
Create your own
audience starting yesterday. Ride the new waves early on. Own the channels.
20.
Consumers e-consumers are involved
and integrated, they are long term and “always on”
21.
The e-consumers are
tradigital, and that is how your advertising should be to speak their own language.
22.
23.
SO 122 USERS
CO-WROTE A SONG WITH THE CAMPAIGN MESSAGE THAT VIRALLY REACHED CLOSE TO 4 MILLION ROMANIANS
24.
THANK YOU. QUESTIONS? Alexandru Cernatescu CEO
& Co-Founder BOOTH 88-90
Notas del editor
First you need to understand the present in order to use it.