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The secret of gamification
    Why and how it works?
            Alex Cernatescu
         CEO & Head of Strategy
What is gamification?

Gamification is the action of motivating people
by using game design strategies in non-game
situations.
What is gamification?




http://shawnsantos.tsia.com
• When applied correctly, Gamification can turn
  non-game situations around—motivating
  employees or customers to complete certain
  actions that are good and in the interest of
  your business.
• The motivators can be many things including
  points awarded toward certain
  goals, badges, level
  progression, achievements, virtual currency
  and more.




• They can never be financial as it is against
  gamification principles.
How far can we take gamification?
How far can we take gamification?
•   Engaging multiplayer consumer experience
•   Live CRM
•   Loyalty system
•   Virtual currency
•   Virtual to real currency converter
•   ORIGINAL OWNED MEDIA CHANNEL
•   The list goes on.


All in one “game”.
Thank you for playing.

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Alex Cernatescu - IMWORLD 2012 - Keynote Presentation About Gamification

  • 1. The secret of gamification Why and how it works? Alex Cernatescu CEO & Head of Strategy
  • 2. What is gamification? Gamification is the action of motivating people by using game design strategies in non-game situations.
  • 4. • When applied correctly, Gamification can turn non-game situations around—motivating employees or customers to complete certain actions that are good and in the interest of your business.
  • 5. • The motivators can be many things including points awarded toward certain goals, badges, level progression, achievements, virtual currency and more. • They can never be financial as it is against gamification principles.
  • 6. How far can we take gamification?
  • 7. How far can we take gamification? • Engaging multiplayer consumer experience • Live CRM • Loyalty system • Virtual currency • Virtual to real currency converter • ORIGINAL OWNED MEDIA CHANNEL • The list goes on. All in one “game”.
  • 8. Thank you for playing.