The document discusses building the perfect LinkedIn profile. It recommends including a professional photo, headline that clearly communicates your career focus, and contact details. The summary section should highlight your passions, strengths, and how you help others. Additional recommendations include adding details about work experience, groups, recommendations, and engaging with others on LinkedIn through sharing content, commenting, and following companies. The goal is to fully represent yourself professionally and build valuable connections on LinkedIn.

1. Building the perfect profile on LinkedIn
Webinar 23rd October 2014
Alex Charraudeau
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2. Our mission
Connect the world’s professionals to make
them more productive and successful

3. Identity Networks Knowledge
The professional
profile of record
Connect all of the
world's professionals
The definitive
professional
publishing platform

4. 313M
Members

5. Building the perfect profile on LinkedIn
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6. Build
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Edit mode
Photo
Headline
Contact details

7. Build
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Edit mode
Photo
Headline
Contact details

8. Build
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Edit mode
Photo
Headline
Contact details
Summary

9. Build
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Edit mode
Photo
Headline
Contact details
Summary
Be a human first, recruiter second.
Why do you do what you do?
What is your passion?
What makes you good at your job?
How are you helping people?

10. Build
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Rich media
Employer

11. Build
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Rich media
Employer
Job

12. Build
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Rich media
Employer
Job information

13. Build
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Rich media
Recommendation

14. Build
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Groups
Manage groups
Influencers

15. Build
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News
Follow clients
Follow your
business

16. Examples
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20. Engage
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Engage in groups
Like jobs

21. Engage
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Post content

22. Like your
company
updates
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23. Engage
 88% of members would follow a company.
 71% of members will follow a company for jobs.
 78% of company followers are more likely to respond to an InMail.
 Members will follow up to 6 companies on average.
 64% of followers would follow companies indefinitely.
 Followers are 2.5x more likely to recommend your business.
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24. Engage
 Over 2 billion updates are seen weekly across LinkedIn.
 68% of members expect to see relevant and insightful content on LinkedIn.
 Content gets 6x more engagement than jobs.
 41% of LinkedIn traffic comes from mobile devices. Followers can be
marketed to wherever they are.
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25. Engage
 Short and sweet. 50 characters or less drives 28% more engagement.
 Include links. Status updates with links get 45% more engagement.
 “Best of” and “Top 10” lists are in. They will increase amplification by about
40%.
 Ask questions. Want 50% more comments? Then ask a question. Get it?
 Video content will get 100% more engagement.
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26. @alexCharraudeau
Go and be awesome
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