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Structuring your business for internal recruitment

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Recruitment agencies need to think about their employer brand as something that is different from their message to candidates and clients. By researching, developing and broadcasting this message in the right way recruitment agencies and staffing firms will be better positioned to recruit the best talent into their business.

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Structuring your business for internal recruitment

  1. 1. Alex Charraudeau – Media Solutions Manager LinkedIn London – 23rd June 2015 Structuring Your Business for Internal Recruitment
  2. 2. Alex Charraudeau Ex-recruiter 8 years as a recruitment marketing guy Web design, development, brand strategy, search marketing, email marketing, social media strategy At LinkedIn I help recruiters get the most out of LinkedIn LinkedIn @alexCharraudeau Google+
  3. 3. 3 Agenda Structuring Your Business for Internal Recruitment 1. Structure 2. Building the foundations 3. Tell a story 4. Being remembered 5. Five things to do today
  4. 4. Structure
  5. 5. Everything needs structure Why do you exist? How are you different? What is your unique employee proposition? What are your values? This becomes your central message. This becomes your Employer Brand.
  6. 6. As you change and your audience changes your brand changes 6 Your brand today isn’t your brand tomorrow…
  7. 7. Relevant messaging increases conversions by 400% 7 Each audience needs a relevant message *David Edleman – McKinsey Consulting Research – article
  8. 8. Building the Foundations
  9. 9. Good people know good people Use your employees as brand ambassadors Especially important when hiring experience recruiters. People trust employees. Recruiters get 10x more views than average members.
  10. 10. Build a platform to drive conversions Leverage traffic on LinkedIn to generate applications Put your Employer Brand front and centre through imagery, the written word and rich media. Drive people through to jobs or to your website. Generate Followers if people aren’t ready to apply today.
  11. 11. 11
  12. 12. Tell a Story 12
  13. 13. “If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling
  14. 14. Tell a story to your future employees Content spreads the word Get your message out via your people – Status Updates and Groups. Share your story with your relevant Followers – Company Updates. Reach all of your target audience – Sponsored Updates.
  15. 15. 16 Who am I? What I do My mission What that means for you What that means for you Why am I here? My mission
  16. 16. A picture tells a thousands words. What about video? 17 Video
  17. 17. A picture tells a thousands words. What about video? 18 Video
  18. 18. Being Remembered 19
  19. 19. 20
  20. 20. See something 7 times and it starts to register 21 7 is the magic number InMails
  21. 21. 22 Five things to do today 1. Ensure you know your Employer Brand and Employee Value Proposition 2. Make sure your message is separate for your Candidates, Clients and future Consultants 3. Build your foundations 4. Tell your story 5. Analyse, measure, iterate, analyse, measure, iterate
  22. 22. ©2014 LinkedIn Corporation. All Rights Reserved.