Creative Brand Strategist, Futurist and Entrepreneur with proven experience of innovation, brand development and execution. I bring a unique entrepreneurial perspective to brand strategy. Entrepreneurial. Creative. Inquisitive. Collaborator. Influencer. Futurist. Tenacious. Challenger. Visionary. Disruptor. Strategic. Maker. Doer.

1. 1
ALEX EPSTEIN
THIS IS ME

2. NORTHERN WINNER
KPMG BEST MOBILE STARTUP 2017

3. BRAND BUILDER & IMAGINEER

4. “Every now and again, a new beauty concept is launched
that is so in tune with consumers’ needs and aspirations,
and so expertly executed, that we have to tell everyone
about it immediately. Concoction, a bespoke online
haircare brand founded by Alex Epstein and launched in
2013, enables visitors to create their ultimate haircare
package with its Mixology Technology through a series of
questionnaires. The site – loud, vibrant and fun – is pitch
perfect for consumers seeking accessible
personalisation and is already attracting industry buzz,
not least from Selfridges, which is opening a ShampYou
store with Concoction later this year. A former
communications executive, Alex joins us to talk about
haircare, and why it is his mission to make things
personal.”
Martin Raymond
Co-founder, The Future Laboratory
FORESIGHT + TRENDS

5. INSIGHT, RESEARCH
& STRATEGY

6. IDEATION & PROPOSITION DEVELOPMENT

7. BRAND STRATEGY + POSITIONING

8. 8
SELFRIDGES SAID “WE WANT A WORLD EXCLUSIVE”
In August 2013, Concoction launched exclusively
at Selfridges’ flagship store on London’s Oxford
Street.
Selfridges wanted exclusivity on Concoction’s
groundbreaking innovation, and our pop-up
Mixology bar was the perfect way to showcase the
full theatre and interactivity of the brand.
The launch was attended by an array of leading
beauty journalists and bloggers and led to
enquiries from all over the world.

9. BRAND LAUNCH & PARTNERSHIPS

10. INNOVATION JUNKIE

11. STORYTELLER

12. GLOBAL TV COVERAGE

13. CROWD PLEASER

14. DISRUPTOR

17. C
M
Y
CM
MY
CY
CMY
K
CREATIVE
BRIEFS

18. BRAND EXPERIENCE CURATOR

19. BRAND SAFARIS & IMMERSIONS

20. Variation 2:
Interactive display educates and guides the customer to a
recommended mix of products based on their hair type, by
turning the wheel. On its side, this unit is recognisable as the
Concoction triangle.
The Concoction triangle has been
given Union Jack colours to emphasise
that it is a British brand, as an
additional graphic feature.
Vac-formed base tray with
product locators
Additional second graphic panel
educates the customer about the
brand and how it works.
Product graphic panel
with prices.
MERCHANDISING

21. BRAND ACTIVATOR

22. Concoction’s Mixology Station at Sephora, Dubai Mall.
EXPORTER +
SALES DEVELOPER

23. 23
DIGITAL

24. CONCEPT
TO
REALITY

25. ONLINE SOCIALISER

26. EXPERIENCE ACROSS B2B + CLOUD TECH

27. COLLABORATOR

28. COOLHUNTER

29. WORLD TRAVELLER

30. CONTENT CREATOR