This was an assignment for one of my courses at Full Sail University. I created a hypothetical 6 to 12 month Marketing Budget for an artist. For this assignment I used Microsoft Excel.

1. Marketing Budget for: RDB ROSÉ ROSES ARE BLACK - ALEX HAYTON
*Enter the total amount of units shipped to stores for release date:
200 units
Jan Feb Mar April May June July Aug Sept Oct Nov Dec Total
Contractors **Enter physical unit sales goal for one year from release date:
Street Team $0.00 800
Publicity $0.00
Web Design $600.00 $600.00
Graphic Design $320.00 $320.00
Photography/Videography $50.00 $500.00 $550.00 *Note: Units shipped to retail for release date typically directly
Radio Promotions $2,000.00 $2,000.00 correlate to retail marketing budget for in-store activities. Make
Trade Shows sure you allocate at least $3.00 in retail marketing activities for
Admission $0.00 each unit you ship to retail for release date placement.
Travel $0.00 Most sales that take place happen early since that's when
Lodging $0.00 there is the most awareness for the release. So, unless there's a
Exhibiting $0.00 reason you are able to convey, include retail marketing expenses
Advertising $0.00 within the initial months of the release.
*Retail Marketing Activities
Cooperative Advertising $0.00 **Be realistic when projecting sales. For example, it would be unlikely
Listening Posts $0.00 to ship 10,000 units to retail for the release date and expect to sell
Signage $800.00 $800.00 hundreds of thousands by the end of year. Think about how many times
Price/Positioning $800.00 $800.00 that inventory would have to turn to reach that goal.
P.O.P. $500.00 $500.00
Advertising
Radio $1,000.00 $1,000.00
TV $0.00
Print $1,008.77 $1,008.77
Online (Facebook, websites, etc.) $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $600.00
Outdoor $0.00
Printed Matter
Press Releases $300.00 $300.00
Sell Sheets $250.00 $250.00
Flyers $116.13 $116.13
Posters, Photos, etc. $2,463.00 $2,463.00
Stickers $302.03 $302.03
Shipping Costs
Postage $150.00 $150.00
Shipping Supplies $1,000.00 $1,000.00
Misc.
Free Goods $0.00
Ad Specialties $0.00
Online Platform Fees $54.99 $54.99 $54.99 $64.99 $64.99 $64.99 $64.99 $64.99 $64.99 $64.99 $619.90
Web Hosting $0.00
Travel $0.00
Other $0.00
Total 0 0 $424.99 $1,763.76 $3,004.99 $7,496.15 $164.99 $164.99 $164.99 $64.99 $64.99 $64.99 $13,379.83
Do not exceed the $100k ceiling for your marketing budget.
Do not delete line item categories that you are not using.
Do not rearrange the content.
Do not enter zeros (0) into empty cells.
Do not put content in orange sections.
Do not add words within the cells.

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