As you understand, this is not about Ferrari vs. Marussia. It's about the need to activate the Long Tail of interest and advertisers, and how we can make it possible.
The Internet allows to transcend the limitations of the physical world. And when I say “the Internet,” I don’t mean we need to switch to laptops, tables and smartphones. We have different gadgets that allow us to enjoy the internet capabilities on a big screen TV as well. And I believe this is only the beginning.
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Alex Hint is the author of Will Google Buy Formula 1.
Follow Alex Hint on g+: http://goo.gl/HmeCLV
12. REMEMBER, JERRY WANTS TO WATCH MARUSSIA:
THE LESS POPULAR TEAM.
THERE ARE MANY JERRYS
IN THE WORLD.
13. JERRYS
REMEMBER, JERRY WANTS TO WATCH MARUSSIA:
THE LESS POPULAR TEAM.
THERE ARE MANY JERRYS
IN THE WORLD.
14. REMEMBER, JERRY WANTS TO WATCH MARUSSIA:
THE LESS POPULAR TEAM.
THERE ARE MANY JERRYS
IN THE WORLD.
THIS IS CALLED
THE LONG TAIL.
JERRYS
15. JERRYS:
THE LONG TAIL
REMEMBER, JERRY WANTS TO WATCH MARUSSIA:
THE LESS POPULAR TEAM.
THERE ARE MANY JERRYS
IN THE WORLD.
THIS IS CALLED
THE LONG TAIL.
37. LEARN MORE OF THE LONG TAIL
BY READING
THE LONG TAIL
BY CHRIS ANDERSON.
38. LEARN MORE OF FORMULA 1
IN THE NEW DIGITAL AGE
BY READING
WILL GOOGLE BUY FORMULA 1?
BY ALEX HINT.
DOWNLOAD
PART 1 OF THE BOOK FOR FREE:
PDF | EPUB | MOBI
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39. CREDITS
FONTS
IMAGES
1
2, 18
34
36
39
EDITOR
EDUARDO RECIFE
JOHAN HOLMDAHL
WOODLOUSE
DEAN THORPE
CARSTEN TOLKMIT
BERNARD DUPONT
STEVE HARRIS
ANNA RASSHIVKINA
THANK YOU!