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Media evaluation finished
- 2. MY FINAL PRODUCTS: VIDEO ADVERT DIGIPAK MY BLOG: https://aleksandrajonczyka2me dia.blogspot.co.uk/
- 3. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 4. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? http://aleksandrajonczyka2 media.blogspot.co.uk/2017 /07/research-into-similar- products-1.html My music video uses the conventions of real media products in many different ways. Firstly, to choose the genre of my music video I had to research into different types of music and their videos. I decided upon the rock/metal core genre because I felt that it would be a good genre to convey emotions through, as many songs of that genre show a range of emotions such as anger and sadness. After looking at different conventions of different music videos of different genres I went with the song Drown by Bring Me The Horizon as not only did I like the original music video as it makes the audience feel a sense of sympathy, which I also wanted to achieve, but the lyrics of the song connotate water, and I thought that would be a good theme for a music video. I didn’t want to do a happy music video as I thought that it was a bit mainstream but difficult at the same time. I wanted my video to convey emotions which seem real.
- 6. For my digipak, I had a couple of influences. The first one was of the self titled ‘1975’ album. I thought this digipak was interesting for it’s use of colour. I liked the mix of black, white and grey because I thought that it conveys my chosen song genre which is dark and wouldn’t be associated with light colours. What I also liked about this digipak was the rather simple disk tray which is effective as it makes the disc itself stand out against everything else in the digipak. So the influence for the main colour style came from this digipak.
- 7. The idea to have a main protagonist running throughout the digipak came from the digipak from Three Cheers for Sweet revenge by My Chemical Romance. I liked this digipak because it also had a similar colouring of black, white, grey and bits of red which I decided not to use. I used the idea of a main protagonist in my digipak which I thought worked very well. Furthermore, the name and title of my album was kept the same as Bring Me The Horizon because I really like the name That’s The Spirit as it sounds ironic to the way the protagonist is feeling upset, but still trying to make herself happier.
- 8. For my advert I was largely inspired by the advert for the album Sempiternal by Bring Me The Horizon.
- 9. I decided to focus on this advert when creating my own one as I felt that if I used an advert produced by the band who my song is by, it would ensure that I am using the correct conventions of the metal core genre. I researched many adverts which can be seen through my blog, although this one stood out to me the most because I really liked how the band’s logo was at the top, and I could recreate the logo very effectively. I chose a background of water in order to link back to my music video which has a big running theme of water throughout it, just like the black background on the Sempiternal advert links to the darkness of their music videos for that album. I also liked having an image in the middle of the advert as it is a very common convention of adverts. However, I used a picture instead of a sign like on sempiternal to link the advert directly to the digipak and my music video. http://aleksandrajonczyka2media.blogspot.co.uk/2017/11/research-into-similar-product-21- album.html
- 10. • All in all I believe that my media products do use, develop and challenge the conventions of real media products. • I was largely influenced by the bands and musicians that I like, and I kept close to their conventions as I wanted my own media product to seem realistic and as if it was created by the band themselves. Therefore, I think that my own media products are successful in using and developing real media conventions. • My research into similar products focused on many different types of music at first, which helped me gain a wide perspective into different conventions. After I picked the song Drown which is metal core I focused on music of that and similar genres in order to gain a broader perspective on the conventions of those particular music types so that my own products fits and conveys them well. • The use of conventions I think is portrayed the most in my music video, where I took inspiration from videos of a similar genre and transferred them into my own work, of course in my own way which shows that I can challenge these conventions and apply them in a way that is specific to me.
- 11. 2. How effective is the combination of your main product and ancillary texts
- 12. 2. How effective is the combination of your main product and ancillary texts? I think that the combination of my main product and my ancillary texts is effective.
- 13. This is because… • Between my advert and the music video there is an obvious link through the use of water. Water is the main theme of my music video and it also appears in the background of my magazine advert. I think this is successful as it clearly shows the audience that the focus of the album is water, and the emotions such as sadness that can be connotated with water. This links to the uses and gratifications theory as it implies that the audience can view the video in the way they wish. They may watch the video for pure entertainment but could also view it so look at the way that depression and loneliness impacts people, as a goal of this video was to show the audience that mental health amongst teenagers is very important. • My digipak links to my music video through the use of setting. Throughout the digipak I applied the park setting, which is very consistent through the video and it is where the protagonist goes to think and find herself. The picture for the front cover of the digipak was actually taken in the same spot where we first see the protagonist’s face in the music video at 00:17. This is important as it shows the audience that the whole album will focus on this protagonist in order to show her journey.
- 14. • The digipak and my advert link through the use medium close ups. I decided to use mainly medium close ups as I wanted there to be a clear image of the character’s facial expression, but while also showing their surroundings in order to set the setting for the music video, and show the audience that the setting of the lake, park and bridge are significant in the character’s journey of fighting her problems. • Also, all my products link together because of the costume. I have kept the protagonist’s costume the same throughout my products in order to keep it consistent and show through her costume that the pain and sadness she is feeling is always the same and will take time to change. Continued…
- 15. 3. What have you learned from your audience feedback?
- 16. 3. What have you learned from your audience feedback? The media platform that I used to gain feedback from my audience was Snapchat. I chose this platform because I think it is simple and easy to use as well as I have lots of friends who use this platform everyday, so if I sent them a message about giving me feedback they would see it instantly.Below are three examples of feedback that I have received. The first feedback is from the production of the music video when I was nearly finished, and this helped me understand what I had to improve in order to satisfy my target audience. The following two are from post-production, after they have watched the video and have been shown my ancillary products.
- 17. Gaining feedback from my audience was also important because… • It helped me understand if I was meeting my target audience of young adults • It showed me if my products met the needs of my audience • Showed me if my audience enjoyed the music video and if they thought it looked professional • With the digipak audience feedback was important to see if the digipak was real would they buy it and would they expect to see something like it in a shop. • I gained feedback from males and females which showed me if my products seem open to all genders, which is important as my target audience does not have a set gender. • My feedback encouraged me to work harder on my products and make them the best they could be • Seeing that my music video appeals to the target audience also gave me a push and reassured me that the video is heading in the right direction.
- 18. 4. How did you use media technologies in the construction and research, planning and evaluation stages?
- 19. 4. How did you use media technologies in the construction and research, planning and evaluation stages? The technologies I used during my research were blogger and Youtube. For research I felt that youtube was best as it is one of the biggest platforms where music is available to listen to and to watch for free. It really helped me with researched into different genres and music video styles as I hade a very wide variety of videos available to me, which enabled me to carry out broader research. Also, using blogger was important because it had many advantages. It is simple to use, free and the blog can be accessed by anyone if you wish. Therefore, I could post my research on there any time I wanted and I could ask peers and teachers to take a look at my research for some guidance. The two platforms combined gave me a great opportunity to carry out in depth research, which I undertook. Both of these platforms also helped me come to a decision on my song choice as I could easily look back at my research and decide what I was going to do.
- 20. For the planning and construction of my project I used the software's Movie Plus X6 for the editing of my music video and Page Plus X7. I chose these software’s because they are quite simple to use while having good features in them that allowed me to produce products of a good standard. Also, I used Page Plus X7 for my AS coursework, so already knowing how to use the programme was an advantage. Furthermore, learning how to use Movie Plus was quite easy, as we did an editing task at the start of A2 which prepared me for editing my own video as it taught me the essential features of the software. This editing can be found here: http://aleksandrajonczyka2media.blogspot.co.uk/2017/09/drafting-and-planning-editing-task.html Movie Plus Page Plus
- 21. Furthermore, for the creation of my music video I used my own camera, a tripod and my phone. Using my own camera was an advantage to me because I knew how to use it well and I felt most comfortable using my own camera rather than someone else’s. The camera was used for filming footage and taking pictures for my advert and digipak. I rented the tripod from the school as I didn’t have my own one, and using a tripod was very beneficial to make sure that my shots were levelled and I didn’t have to hold the camera which would hurt my arms and make me feel tired. At some points though I didn’t use the tripod as sometimes it wasn’t high enough or I couldn’t get the tripod to be a bit lower, when I couldn’t do this I used a stack of books which was also useful, but if I had a tripod where I could set it to be at various different heights rather than just two the filming process would have been a lot quicker and more effective.
- 22. During the creation and planning of my AS project I used a camera and mainly WebPlus to create my magazine, which is a simple software that is great for making magazines. However at A2 I used WebPlus, which I already knew how to use, and MoviePlus pretty much at the same time so sometimes it was confusing as there was so much to do, a camera, my phone, a tripod and the setting and costume were a lot more planned and important for A2. Also MoviePlus has a lot of features in it which I had to learn how to use as I didn’t use MoviePlus at AS and I didn’t use the software to the depth that I did in my project during the editing task. So at A2 I managed to use the two effectively and efficiently. The use of Blogger, powerpoint and slideshare was present throughout both AS and A2 but at A2 I used all these platforms a lot more to demonstrate my work.
- 24. AS
- 25. A2
- 26. I feel that through my journey from AS to A2 I have really broadened my skills. Firstly, at AS I only had one product to create which was a magazine, and at A2 I had three separate products to make and make sure that they all link with eachother through the use of the right conventions. At AS the conventions were very simple as almost every magazine, no matter what genre will always have a masthead, cover lines, a main image and a left third. However, at A2 it was trickier to find the right conventions as music videos are so varied and there are so many different genres to research. At AS my research consisted of looking at other magazines on the internet and the ones I collected myself, but at A2 my research consisted of many different websites such as youtube, facebook, spotify (when looking at different songs) and websites such as the HMV websites when looking at digipaks as the website has a lot of digipak front covers that I used for inspiration. At A2 I also had to look at magazines for album advertisements, and I had to look at the various digipaks that I have at home for research as well. So at A2 my research skills definitely broadened as I carried out much more of it that an AS.
- 27. During the creation and planning of my AS project I used a camera and mainly WebPlus to create my magazine, which is a simple software that is great for making magazines. However at A2 I used WebPlus, which I already knew how to use, and MoviePlus pretty much at the same time so sometimes it was confusing as there was so much to do, a camera, my phone, a tripod and the setting and costume were a lot more planned and important for A2. Also MoviePlus has a lot of features in it which I had to learn how to use as I didn’t use MoviePlus at AS and I didn’t use the software to the depth that I did in my project during the editing task. So at A2 I managed to use the two effectively and efficiently. The use of Blogger, powerpoint and slideshare was present throughout both AS and A2 but at A2 I used all these platforms a lot more to demonstrate my work.
- 28. Thank you for reading my evaluation