Alex Lipnik
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Personal Information
Organización/Lugar de trabajo
Greater Minneapolis-St. Paul Area United States
Ocupación
Manager, Marketing Business Intelligence & Analytics
Sector
Advertising / Marketing / PR
Acerca de
Skilled Analytics professional with more than 10 years of experience in marketing analytics, data science, and machine learning. Previous work focused on business performance evaluation methodologies based on market insights, consumer insights, customer loyalty, retention, attrition, reactivation, predictive models development, mailing-list selection models, consumer segmentation, campaign measurement, CRM analytics, database marketing and custom analytics. Proficient in SAS EG/EM, SPSS, R. Familiarity with Python. Near completion of MS In Predictive Analytics, Marketing from DePaul University
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