The days of websites and apps are coming to an end. Google Now, Apple Siri, Amazon Echo and of course, x.ai are interacting with users in natural ways. Users don’t have to learn the UI nor any specialized commands. Simply speak or write to these services and they’ll cater to your needs. What does it take to design and implement such software? How is it different from the traditional UI/UX design? In this talk, we’ll discuss how x.ai builds Amy, our Artificial Intelligence that coordinates meetings for you.