Top performing garages on WhoCanFixMyCar.com are winning £10k a month of incremental business, and significantly building their base of local customers. Many are taking on additional staff to cope with the demand.
Do you want to follow in their footsteps? Then read on.
2. ‘Why should I read on?...’
A former Audi Service Manager, Patrick
set up his business in 2012
Starting as a mobile mechanic, Patrick
now has a 7-bay workshop and had to
take on 4 new staff to cope with the
demand!
Patrick has won almost 300 jobs and
£250k of revenue (including upsell,
repeat business and referrals.)
You can follow in Patrick’s footsteps…
this guide is designed to help you do
just that.
‘Meet Patrick.’
3. Follow in his footsteps… and get reviews like this one.
A former Audi Service Manager, Patrick
set up his business in 2012
Starting as a mobile mechanic, Patrick
now has a 7-bay workshop and had to
take on 4 new staff to cope with the
demand!
Patrick has won almost 300 jobs and
£250k of revenue (including upsell,
repeat business and referrals.)
You can follow in Patrick’s footsteps…
this guide is designed to help you do just
that.
‘Meet Patrick.’
4. …with ‘new Patricks’ created weekly.
Thomsons Auto Centre, East Kilbride, 220x jobs in first 10 months
https://www.whocanfixmycar.com/service/thomsons-auto-centre-ltd
Ross Motors, Streatham, 55x jobs in first 5 months
https://www.whocanfixmycar.com/service/ross-motors-(streatham)-ltd
Complete Mechanics, Ash, 59x jobs in first 7 months
https://www.whocanfixmycar.com/service/complete-mechanics
M8 Gear House, Tipton, 41x jobs in first 4 months
https://www.whocanfixmycar.com/service/m8-gear-house
5. #1: BE FAST
WHY?
You can communicate with the customer,
and even book them in, before the
competition have even got in touch
The chart on the right says it all!
HOW?
Check your phone for our emails and
texts regularly
Keep the site open on your computer
Is there someone in the garage who can
monitor and reply for you?
Monitor evening and weekend jobs! Can
you share this responsibility around the
business?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Relative jobs won vs response
speed
Quote within the hour and you’re 3.6x more likely to win the business.
6. #2: BE THOROUGH
WHY?
Being the first to reply is great, but only if you tell the driver what they need to know
HOW?
You’re the expert! Its your chance to demonstrate your expertise and show that
they’re in safe hands.
What experience do you have on this sort of job – what about your recent reviews?
Can you stamp the service book, reset service indicators etc
Do you offer any other services such as collection and delivery, wash n vac?
Tell the driver everything they need to know, in your first message
7. “Dear Jenny,
Based on your description, we would be delighted to complete a full
service your Toyota MR2 for £199.00, inclusive of parts, labour & VAT.
Regarding the knocking noise you describe, we will road-test the car
and this will help diagnose the fault.
A little more about us: we are a family-run business, with over 50
years experience between our three technicians, and we are
equipped with all the latest Toyota diagnostics equipment, so you can
be sure you’re in safe hands. Do take a look at our latest reviews on
our profile page.
We are available from Wednesday and we are able to collect and
deliver the car from/to your place of work for an additional £20.
Alternatively, we are just a short walk to the station.
I’ll give you a call later today to answer any questions you have.
Thanks
Alex, business owner.
#2: BE THOROUGH – AN EXAMPLE QUOTE
Personal approach
Thorough response
Highlight experience
and reviews
Availability and
additional offers
Phone follow-up
planned!
Templates can be
saved on your desktop
and reused!
8. #3: BE PRICE-COMPETITIVE
WHY?
77% of our drivers say price isn’t the most
important (and our most successful garages are
not our cheapest) but all will look at price to an
extent
HOW?
Make sure you don’t rule yourself out with
unrealistic prices
A fair price (not necessarily the cheapest), along
with a quick and thorough response, is the final
piece in the jigsaw
This is extra-important if you are a new garage
with between 0 and 5 pieces of customer
feedback
Price isn’t everything but it’s a factor - especially for newcomers
Driver motivations
Save money Save time
For choice Others
9. #4: FOLLOW UP WITH A PHONE CALL…
WHY?
You’ve done the hard work by writing a
better message, faster than the
competition. Here’s the easy bit.
HOW?
Follow up with a call to make sure the
customer saw your quote. You can
handle their questions on the spot, and
sell yourself as well.
Remember, 39% of our customers will
accept the first quote they receive, so
they may well book in there and then.
…and strike while its still front-of-mind for the driver
Once you’ve quoted, simply
click the link to see the driver’s
phone number, at no extra cost
to you.
10. #5: ENSURE ALL JOBS ARE CORRECTLY RECORDED
WHY?
It’s a two-way street: WhoCanFixMyCar
welcomes jobs being agreed on the
phone but garages are responsible for
declaring the work when it comes in
HOW?
Every job in your ‘Applied For’ tab has a
‘Car came in – get my feedback’ button.
Click here to mark the job as won.
WhoCanFixMyCar will confirm with the
customer that they used you before we
update the job, so there’s no risk of
clicking by mistake.
Jobs agreed on the phone must be marked as complete by the garage
Click here to mark the job as won.
The same button is shown when
viewing the job in detail, too.
11. #6. YOU’VE DONE A GREAT JOB. REQUEST A REVIEW.
WHY?
Not all of our customers leave feedback
(despite being reminded by our Customer
Service team.)
But when they do, the effects are
compelling – as shown here! >>>
HOW?
when a customer picks their car up, make
sure to remind them to leave you
feedback. Can they do it there and then?
Every job you’ve won also has a ‘Request
Feedback’ button that generates an
additional ‘nudge’ by email (see right).
…and winning work will get easier and easier
12. THE TEAM ARE WAITING TO HELP
Want to find out more about WhoCanFixMyCar? Want to know why that
last job got away? Pick up the phone to the team! Based in Newcastle,
Peter and James look forward to hearing from you.
Contact us via team@whocanfixmycar.com or 0191 269 6875 for more help.
Peter Thornton
Account Manager
James Preston
Account Manager
Notas del editor
Hello there!
We would like to tell you about an exciting new partnership opportunity with After Sales work provision site called…Who Can Fix My Car
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Here is an example of a thorough, initial response to a customer’s job.
Key points to include:
Address the driver by his/her name – this is available on all jobs.
Reference the service or repair you are quoting.
Reference that you have Toyota trained technicians at your disposal.
Reference that you use original Toyota parts.
Sign off with a name, in case that customers wants to call the dealership.