Task 3 Evaluation - Distribution

1. Evaluation Task 3
Distribution

2. Distributors
• A film distributor is the company which will acquire the rights
to a film and will then release the film and distribute it to
cinemas. They will then release it to other formats such as
DVD and streaming services. Their job will include marketing
the film before release and getting into as many cinemas as
possible to reach a wider audience.

3. Warner Bro’s
• Warner Bro’s is a very well known distribution and production
company and focuses on distributing well known films and
very Hollywood films. The films are usually very popular and
have high budgets to produce them. Some films which they
have distributed include “The Hobbit”, “The Hangover” and
“Man of Steel”. This is major distributor.

4. Vertigo Films
• Vertigo Films is an independent distributor and distributes
generally on lower budgeted films and independent films.
They will have a smaller budget to market the films compared
with Warner Bro’s and will therefore not market the films as
much. They will also not be able to get the films in as many of
the cinemas. They have got a range of films from “Street
Dance” to “Sweeny” and other smaller, less known films.

5. Our Film
• The film which we produced is a thriller and set in
mostly an urban environment in the UK. These factors
make it more the type of film which ‘Vertigo Films’
would distribute. The film which we produced is not
supposed to be a big budget film and one which fits a
smaller distributor. The smaller distribution companies
would be more interested in this film because a major
one would not want to spend the time on it whereas a
smaller one would put more effort into the promotion.
Our film would also fit this type of distribution
company more because it is not a blockbuster storyline
or production value.

6. Appeal
• Our film would appeal more to a UK based
audience mostly because it is set in the UK and all
the characters in the film are from the UK. This
makes it a more personal film to them and it
appeals to them more as they can relate to it
more and imagine the film more vividly due to
being in the UK. It would still appeal to other
audiences outside of the UK but not as much and
sales would be a lot less. The film would also not
be promoted as much as in the UK

7. The Market
• The film would be promoted mostly in the UK through the
use of internet adverts, posters press conferences and
press releases. Actors from the film could also go on TV
shows or radio programmes as well being in social network
videos on sites such as YouTube. VIP showings for the
media and critics would be closer to the release of the film
in order to create word of mouth and more ‘hype’. The best
time to release it would Easter time or around holiday time
but not the summer. This is because the big releases will be
in the summer and they will overshadow our film. Around
Easter or holiday time students from college and university,
the main audience, will be able to see the film and will have
more time to go out increases possible sales.

8. Self Distribution
• Self distribution would give us the flexibility of allowing
to show the film where we want as we would retain all
the rights to it. We would also not have to give any
money away to distributors increasing the profit of the
film. However, we would struggle to find buyers as
distributors already have contacts and possible buyers
as well as a lot of experience. It is also very time
consuming and would mean that all our work would be
put into that. There would also be the possibility of not
controlling the legal side very well and signing the
rights away without meaning to.