This document discusses the importance of developing a digital marketing strategy before implementing tactics. It defines a digital marketing strategy as a plan of actions on online channels to help businesses reach goals. The summary outlines the key steps in creating a strategy, including setting SMART goals, conducting market research to develop buyer personas, evaluating existing efforts, and constructing the strategy using data. Developing a strategic plan is important for determining mistakes, improving targeting, driving more traffic and sales, and outperforming competitors.

1. DigitalMarketing
WHY STRATEGY
SHOULD BE #1 IN
YOUR DIGITAL
MARKETING PROJECT
medadm · July 23, 2022 · 5 min read
TABLE OF CONTENTS
Definition of Digital Marketing Strategy
Creating a Digital Marketing Strategy
Consumers and businesses today spend most of their time online. If you want to reach them
and get more customers, you need to advertise on their platforms.
Navigating today’s ever-changing digital marketplace demands a strong marketing
experience and strategy knowledge. Without digital marketing professionals, organizations
use “one-size-fits-all” tactics or mindlessly follow fleeting internet trends. Marketing your
brand without a plan is a recipe for disaster. Without a digital marketing strategy consultation,
jumping into implementation leads to lost expenditures and poor ROI.
Long-term business success requires a data-driven, company-specific digital marketing plan.
But what exactly is a digital marketing strategy? And how does the strategic marketing
process work? In the sections that follow, we answer these and other important questions:
DEFINITION OF DIGITAL
MARKETING STRATEGY
A digital marketing campaign starts with a plan for how to market online. This is a set of
actions meant to be done on carefully chosen online channels to help businesses reach their
digital marketing goals.
WHAT IS A DIGITAL MARKETING STRATEGY IN THE CONTEXT OF
CORPORATE EXPANSION?
It’s important to note that digital marketing isn’t just putting your brand online. Instead,
planning a digital marketing strategy means looking at what your business is doing well (and
what it isn’t doing well) to target an audience better and turn them into paying customers in
the future.
Neglecting the significance of strategic planning for marketing initiatives hinders your ability
to:
Determine and correct your mistakes in digital marketing
Use your digital platforms to their fullest
Make your sales pipeline bigger and get more customers
Outperform your competitors
On the other hand, if you start by making a digital marketing strategy, you can:
Figure out where you’re falling short
Menu

2. Improve your audience targeting and reach
Drive more traffic, leads and sales
Build your brand and compete with industry giants
You can also get quick sales when you learn how to make a digital marketing strategy. Using a
strategic marketing process helps you get off on the right foot – and makes it easier to scale
your efforts in the future.
CREATING A DIGITAL
MARKETING STRATEGY
Whether you hire a digital marketing agency or promote your business yourself, you must
grasp how digital marketing methods work. Digital marketing strategy creation produces
action plans to achieve brand goals. This stage is vital to achieving corporate goals and
gaining a competitive advantage online.
Ready for some marketing strategy? Follow these steps with your digital marketing strategy
consultants or internal team:
START WITH SETTING SMART GOALS
Setting your goals is the first step in making a marketing plan. Setting goals is important
because it helps you know where you want to go (and what to do to get there). You can’t just
go after goals which you think are good.
A good example of a digital marketing strategy is based on “SMART” marketing goals:
Specific: Your objectives must be specific. For example, to increase your lead-to-
customer conversion rate by 20% by Q3 2022.
Measurable: You can measure your progress using measurable targets. Our precise aim is
also quantifiable since you’ll know when you’ve succeeded (when your conversion rate
has increased by 20%).
Attainable: Your goals should be something you can reach with the skills, resources and
time you have.
Relevant: Your business should be a part of your marketing goals. These should meet the
needs of your business and help you reach your business goals.
Time-bound: Lastly, you should set a date by which you want to reach your goals. You can
put your long-term goals ahead of your daily tasks when you have a timeframe.
CONDUCT MARKET RESEARCH AND DEVELOP BUYER PERSONAS
After comprehending the first stage in building a marketing plan, it’s essential to identify your
target market. Creating buyer personas after a digital marketing strategy session helps you
design audience-focused executions.
What are buyer personas? Your ideal clients’ data- and research-based profiles including age,
region and spending power. These profiles reveal industry problems.
If you need assistance establishing buyer personas for your marketing plan, a reputable digital
marketing strategy agency like Mediaforce can help.
EVALUATE YOUR EXISTING DIGITAL EFFORTS

3. Before executing new strategies with your digital marketing strategy agency, you must first
know where you stand in terms of your online presence. Your successes help you discover the
best channels to work on.
Not sure where or how to begin? Take a look at what you’re already doing in:
Website design and development or website audits
eCommerce marketing planning
Search engine optimization (SEO) strategy
Reputation management strategy
Content marketing strategy
Social media strategy
Pay-per-click (PPC) strategy
Determine how much traffic and leads your present marketing activity generates. Consult a
digital marketing strategist if you’re unsure how to examine your marketing plan.
CONSTRUCT YOUR DIGITAL MARKETING STRATEGY UTILIZING YOUR
DATA
Now that you have objectives, buyer personas and an internet presence, put together your
marketing approach. This process includes designing your marketing strategy and methods.
Find strategic marketing consulting services to assist design a data-driven game plan.
Mediaforce Digital Marketing Agency has served hundreds of companies since 1996. Our
data-driven digital marketing strategy consulting sessions have helped customers establish a
solid sales process.
Are you ready to get your marketing strategy off the ground with the help of one of the best
strategic marketing consulting firms in North America? Get in touch with us today, and let’s
start making a plan for online marketing that works.
Visit us today at mediaforce.ca online or call us at (613) 729-0500 for more information.
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