Blinkist Website Marketing Funnel Teardown

1. CLEAR & CONCISE
MESSAGING
FOR THE BUSY PROFESSIONAL ON THE
GO.

2. LOW RISK, HIGH-VALUE
OFFER
Visitor Activation happens right away because
they have the right offer.

3. Homepage
EXIT-INTENT OFFER
A last-minute offer to help
account creation happen before
the person abandons.

4. Homepage
SOCIAL PROOF
Credibility markers help drive
conversion

5. Homepage
7-DAY FREE OFFER
Credibility markers help drive
conversion

6. Homepage
WELL-KNOWN
BOOKS
and the short read times make
this this a no-brainer

7. Homepage
BENEFITS & PERKS
highlighting the features that
actually matter to visitors.

8. Homepage

9. Title listing page
FREE TRIAL OFFER ON
TITLE LISTING PAGE
make the free trial offer after the
person signals intent & interest.

10. Title listing page
MADE FOR SKIMMING.
Ease of use and layout shows that
this how everything was done with
the busy professional in mind.

11. Title listing page
FREE-TRIAL PAYWALL
Targeted at high-intent readers
who’re sampling the product for
the first time.

12. Plans page
INCENTIVISE ANNUAL
SUBSCRIPTIONS
Priced to heavily favor annual
subscriptions. 50% cheaper to go annual
vs monthly.

13. Plans page
LAST-RESORT OFFER
Low Risk, but high-value offer for fence-
sitters who need more time to decide.