How Ladder Removes Sticker Shock with Real-Time Underwriting

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Alexander Chaban

Ladder Life Insurance marketing teardown

Marketing

Homepage
MESSAGING & IMAGERY
TARGETED AT YOUNGER & MORE DISCERNING VISITORS

Homepage
BENEFIT #1 - “FAST & EASY APPLICATION”
This is hitting on one of the common pain points must customers have.

Homepage
BENEFIT #2 - “SAVE MONEY”
WITH → REAL-TIME UNDERWRITING

Homepage
BENEFIT #3 - “FLEXIBILITY”
THE POLICY CHANGES AS LIFE CHANGES

Homepage
MORE BENEFITS & PERKS
GRID LAYOUT FOR EASY SKIMMING.

About us
MESSAGING TO APPEAL TO THE
TARGET DEMOGRAPHIC
“Easy”, “Intuitive”, “Affordable”

About us
TRUST BADGES
Important for a Startup Life Insurance Co

Insurance Calculator
“REAL TIME UNDERWRITING”
Easy to show the cost savings of using Ladder

Survey
LEARNING ABOUT THE VISITOR
Collecting data in a playful, low-friction way

Survey
Quiz Survey To Qualify Visitors
Collecting data in a playful, low-friction way

Survey
Progress Meter &
1 Question per Slide
High-Completion, Low-Abandonment

Survey
QUALIFYING QUESTION
High-Completion, Low-Abandonment

Survey
TOGGL FEATURE
Delivers A Great User Experience

Survey
REAL TIME UNDERWRITING
Allows user to adjust coverage length and
amount to find perfect monthly price.

CONGRATULATIONS SCREEN
Very Tempting to View & Accept Offer

FINAL SCREEN AFTER
ACCEPTING OFFER
Clear next action is to view an account

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