Stuff about Halo

2. Publisher Microsoft
Developer Bungie (343 Industries (Post 2011))
Game Halo Merchandise, Anime, Books, Comics, DLCs
Microsoft is the publisher of the Halo series of games. It’s
subsidiary, Bungie, develops the game. In 2011 Bungie
shifted development of the game to 343 Industries, a
company made solely for making the Halo games.

3. Merchandise/Marketing
The Halo game also markets itself with
merchandise, shirts and toys are readily available
for the 2Halo nation” (The name of Halo fans).
Even some third party companies advertise
Halo, such as the Brickforge armour made for
LEGO minifigures. Brickforge is a 3rd party, any
money they make doesn’t go to Bungie/343
Industries. But it’s free marketing for them in a
way.

4. Merchandise/Marketing
For most Halo games you get the usual trailers and such. But
after Halo: Combat Evolved, Bungie started making books and
comics that tie-in to the game. Also, during and after Halo
3, Bungie/343 Industries started making live-action trailers as
well to promote the game, this links the Halo franchise to the
movies, and provides more entry points into Halo. One can read
a book about Halo, or watch the Halo Anime, to get involved
with Halo you don’t need to play the game.

5. Halo’s USP (Unique Selling Point)
State of the art graphics- Halo is known for the best in
game graphics, each game they create consistently has
better graphics than the last, and usually better graphics
than any other game out at the time.
Multiplayer- Halo has some of the most revered multi-
player, it can host up to 16 players in one game. Halo was
the first game to host multi-player matchmaking on the
Xbox. Though recently it’s in competition with Call Of Duty
game over who has the most players.
Game play- Halo’s game play is known to be one of the
most action packed games you can buy. It offers campaign
mode, with varying difficulties, multiplayer matches and
it’s own unique game modes, such as Firefight (The player
can team up with up to 4 people and fights constant
waves of the covenant)

6. Halo’s entry points
Halo Waypoint
Shortly after the release of Halo 3, 343 Industries created
another way to access the game, Halo Waypoint. The user
downloads this from Xbox marketplace for free, it displays
stats from all the Halo games he/she has played and has
videos/comics/news about Halo displayed.
This is the first game to offer a service like this, by being free it
gains no money, but it advertises the game to players and
makes people who are already players more intrigued in the
game, they can find out news about DLCs or new Halo games.

7. Halo’s entry points
Halo: Legends
In 2009, an Anime for Halo was made, titled Halo:
Legends. It was a series of small episodes to with
Halo, all varying in style and tone.
This links video-games to the film industry again, also
reinforced by the fact that also in 2009 production for
a Halo film was started, but ended soon after
because of budget problems.

8. Synergy in Halo
You can access Halo through a variety of entry points:
Game
Books
Comics
Toys
Anime
Waypoint
Phone App