Innovation project providing one-stop age friendly solution for Seniors. It is either the 1st Alzheimer's Family Service Center in Indonesia or day-care services for infant and seniors under one-roof services
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Binus mm executive - batch 20 - ike evergreen project - group i
1. Binus Business School
MM Executive Batch 20
Evergreen Project
One-Stop Age-Friendly
Solutions for Seniors
Alexander Christian
Dina Sandri Fani
Jenna Widyawati
Ridwan Martawidjaja
3. WhyEvergreenProject?–TheWorld’sContext
…leadtotheriseoftheneedforlong-termcare
1/14/2015EvergreenProject
25-30%
of people aged 85 or older have some
degree of cognitive decline
(http://www.who.int/ageing/en/)
The world will have more people who
live to see their 80s or 90s than ever
before
The number of people aged 80 years or
older will have almost quadrupled between
2000 and 2050 to 395 million.
Lose of their ability to live
independently
Resulted to the need of long-term care, that
include home nursing, community care and
assisted living, residential care and long stays
in hospitals
3
6. WhyEvergreenProject?–Indonesia’sContext
ProportionofseniorswillbedoubledupovertwodecadeswhileAlzheimer’sonthe
riseinIndonesia
1/14/2015EvergreenProject
The proportion of aging population
will grow larger over the two
decades.
Indonesia will be having 14.4%
seniors out of its population by the
end of 2035.
6.9% 8.0% 9.8% 11.9% 14.4%
2015 2020 2025 2030 2035
1 million
of Indonesian suffer
from Alzheimer’s
disease in 2011
3 million
Patients with
Alzheimer’s
disease in 2050
http://www.antaranews.com/berita/394044/
satu-juta-penduduk-indonesia-penderita-
alzheimer
ASEAN+6 Population Forecast: Global Share, Aging, and
Dependency Ratio. 2013 Report
Potential market for OAFS business!!!
6
9. EvergreenProject–TheTheoryUJourney
Whatwesawwithanopenmind(1/2)
1/14/2015EvergreenProject
Voice of Judgment Confirmed Not confirmed
Seniors do not want to spend
their remaining life at day care
center
Voluntary enrollment
in some cases
They will not be happy if they
choose to stay at day care center
– feeling of being dumped
At the first 2 weeks,
but feel happy
afterwards
Asian people are turning their
backs on tradition with regards
to their ageing parents
Wise thoughtful
before placing the
ageing parents into
day care center
9
10. EvergreenProject–TheTheoryUJourney
Whatwesawwithanopenmind(2/2)
1/14/2015EvergreenProject
Voice of Judgment Confirmed Not confirmed
Elderly people have a simple
need – not to be on their own
They hate being
lonely and being
dumped
Physical fitness of elderly people
become the biggest challenge
for the care givers
Mental fitness is
more challenging for
most of the care
givers
Elderly people are inactive and
not creative
They are quite
creative and being
able to produce a
beautiful art works
10
11. EvergreenProject–TheTheoryUJourney
Whatwesawwithanopenmind(2/2)
1/14/2015EvergreenProject
Voice of Judgment Confirmed Not confirmed
Elderly people have a simple
need – not to be on their own
They hate being
lonely and being
dumped
Physical fitness of elderly people
become the biggest challenge
for the care givers
Mental fitness is
more challenging for
most of the care
givers
Elderly people are inactive and
not creative
They are quite
creative and being
able to produce a
beautiful art works
11
14. EvergreenProject–TheTheoryUJourney
VoiceofCynicismFear(VoC)andVoiceofFear(VoF)
1/14/2015
Market is not ready for the
proposed concept
It is more into charitable rather
than profitable organization
Long break-even period even if it
is profitable business
Market acceptance level: low
acceptance level due to Asian
tradition
Business sustainability
Low differentiation as compared to
the existing business model
Target market readiness
EvergreenProject
14
16. 1/14/2015EvergreenProject
Key Resources
Physical assets and
facilities
Certified and well-
trained caregivers
Affiliates hospital and
partners
Expert staffs
Key Activities
Health and personal
care
Full and personal
services to resident
Staff certification and
trainings
Key Partners
Insurance companies
Hospital/health service
provider
NGO: Yayasan
Alzheimer Indonesia
EvergreenProject–ProposedBusinessModelCanvas
Alzheimer’sFamilyServices(AFS)Center–Alternative1
16
17. 1/14/2015EvergreenProject
Channels
Owned facility
Traditional and digital
marketing media
Cost structure
Labor cost
Physical asset
maintenance cost
Marketing cost
Revenue Streams
Monthly fee
Membership fee
EvergreenProject–ProposedBusinessModelCanvas
Alzheimer’sFamilyServices(AFS)Center–Alternative1
17
19. 1/14/2015EvergreenProject
Key Resources
Physical assets and
facilities
Compassionate
caregivers
Affiliates hospital and
partners
Expert staffs
Key Activities
Kids and elderly care
Education
Health therapy
Recreational activities
Key Partners
Health service provider
Educational institution
Recreation centers
EvergreenProject–ProposedBusinessModelCanvas
All-in-OneDayCareServices–Alternative2
19
20. 1/14/2015EvergreenProject
Channels
Owned facility
Traditional & digital
marketing media
Cost structure
Labor cost
Physical asset
maintenance cost
Marketing cost
Revenue Streams
Monthly fee
Membership fee
EvergreenProject–ProposedBusinessModelCanvas
All-in-OneDayCareServices–Alternative2
20
21. 1/14/2015EvergreenProject
EvergreenProject
OurUniqueSellingProposition
Selling Proposition Our Concept Traditional concept
Organization type
21
Profits organization Non-profit organizations,
very rare of profit
oriented
Target market Niche market, i.e. seniors
living with Alzheimer’s
disease and/or middle up
segment
Broader market, i.e.
empty-nester seniors;
mostly for low-middle
income class
Concept Communal place for fun-
loving seniors taking form
of residential resort and
club
More into hospital looks
and feel; creating a
depression feeling of the
resident
22. 1/14/2015EvergreenProject
EvergreenProject
OurUniqueSellingProposition
Selling Proposition Our Concept Traditional concept
Revenue stream
22
Move-in fee
Member fee
Assisted living fee
Additional consultation
fee for certified
caregivers and/or
therapy session
Non-fixed
membership fee
(usually quite low)
Subsidy from the
philanthropist
Facilities Extensive facilities under
one roof. Includes facilities
for physical and mental
disorders. Equipped by
experts and certified
caregivers
Limited facilities; mostly
bed & breakfast facilities.
Recreational and health
facilities depends on the
donor. Is not equipped
by experts and certified
caregivers