We are happy to share with the world our company culture playbook. Read it, explore it, share it! The Keenfolks is a digital transformation agency based in Barcelona, Mexico City, and New York. We opened a new business category -Digital Gap Management to help companies outpace consumer speed. We would be happy to hear your feedback and get in touch with you! Stay Keen!

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THE
KEEN
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BOOK

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This is a manual made for you.
To welcome you to the company
and inform you about the value
of being part of The Keenfolks.
To immerse you in our culture and show
you what it takes to be a Keenfolk.
To let you see and shape a bright future.
The KeenPlaybook is an all-time
manual, for all of us.
Enjoy it, live it, share it.
YOUR
KEEN
JOURNEY
STARTS
HERE.

4. A JOURNEY OF A THOUSAND MILES BEGINS WITH A SINGLE STEP
LET’S
BEGIN
4 THE KEEN PLAYBOOK INDEX

5. 01
OUR STORY
OUR PEOPLE SOCIAL RESPONSIBILITY OUR POWER HOUSES
THE KEENFOLKS KEEN WORKING MODEL
04
02
05
03
06
THE BEGINNING
THE TRIGGER
THE BIRTH OF A NEW ERA
THE KEENFOLKS TODAY
THE TEAM
EDUCATION AND CAREER PATH
VISION
ACTION PLAN
HEADQUARTERS
SCHEDULE
HOLIDAYS
ATMOSPHERE
WHO ARE THE KEENFOLKS?
OUR CAUSE
OUR VISION
OUR MISSION
OUR MINDSET
OUR VALUES
PEOPLE
PROCESS
PERFORMANCE
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INDEX

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01
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THE KEEN PLAYBOOK
OUR
STORY

8. MIGUEL MACHADO
CHIEF EXECUTIVE OFFICER
A FEW WORDS FROM OUR FOUNDERS
“To transform an idea into
reality and multiply it’s
value by ten is a magical
thing.”
8 THE KEEN PLAYBOOK OUR STORY

9. XAVI CORTADELLAS
CHIEF GROWTH OFFICER
“The only barriers are
the ones we build”
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THE KEEN PLAYBOOK
OUR STORY

10. 10 THE KEEN PLAYBOOK OUR STORY
THE BEGINNING OF THE KEEN-JOURNEY
The Keenfolks began with a dream to build a company that
transforms human potential into reality.
A story of sacrifice, long days and nights passed working
to build this transformational agency starts in NYC,
specifically on the 14th of February 2018. After a meeting,
Miguel and Xavi decided to eat a fantastic ramen in a restaurant
called Cocoon in Delancey street.
It was then when they realized that this day was
the first out of a long journey of success.
THE KEENFOLKS
STARTED WITH
A DREAM
(AND A BOWL OF RAMEN)

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THE KEEN PLAYBOOK
OUR STORY
FOR US,
BEING BETTER
WASN’T ENOUGH,
WE NEEDED
TO BE DIFFERENT.
THE TRIGGER
They realized that they both had a common dream to
make a difference in the way agencies are run in today’s
demanding digital industry, and leave a legacy based on
their shared values and beliefs.
Both eager to make their stamp on the business world,
they saw a gap in the market and jumped at the oppor-
tunity to build a digital transformation agency focused
on delivering outstanding business results.

12. 12 THE KEEN PLAYBOOK OUR STORY
THE BIRTH
OF A
NEW ERA
WE OPENED A NEW CATEGORY
TO HELP BRANDS OUTPACE
CONSUMER SPEED.
WE CALLED IT
DIGITAL GAP MANAGEMENT.
DGM is an integrated strategy that guarantees a meaningful
digital transformation output. We merge actionable digital
understanding, strong execution, global deployment and
technological mastery to achieve business results.

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THE KEEN PLAYBOOK
OUR STORY
75+ 25 3
EMPLOYEES NATIONALITIES POWER HOUSES
After two years and half a million miles flying around the world,
we’ve grown from 6 to almost 75 employees. From a local
operation located in Barcelona, to a global agency, with offices
in Mexico and New York, offering solutions to more than
40 countries across the globe.
THE KEENFOLKS TODAY

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THE
KEEN-
FOLKS
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16. 16 THE KEEN PLAYBOOK THE KEENFOLKS
EAGER SHARP WHOLEHEARTED
DETERMINED PERCEPTIVE DRIVEN
AMBITIOUS ENTHUSIASTIC COMMITTED
READY PASSIONATE DEDICATED
INTENSE FERVENT WILLING
WHO ARE
THE KEENFOLKS?
LEADERS IN DIGITAL GAP MANAGEMENT,
THE KEENFOLKS IS A GLOBAL DIGITAL
TRANSFORMATION AGENCY THAT
DELIVERS RELEVANT BUSINESS RESULTS:
SALES AND PROFIT.
WHAT IS A KEENFOLK?

17. OUR
CAUSE
OUR
MISSION
OUR
VISION
To disrupt agencies and consultancies
that are still delivering superficial KPIs
by creating a new category called
Digital Gap Management, helping
multinationals and brands outpace
consumer speed.
To become a 1 billion dollar global
brand by 2027, by leading in Digital Gap
Management and by transforming The
Keenfolks into an A.I. first agency and
venture builder.
Our mission is to generate incomparable
value for our team, consumers, and
society by helping multinational
companies execute successful
digital transformation using data and
technology for good.
01 02 03
BY HELPING
TO ANTICIPATE
CONSUMER INTEREST.
BY HELPING
TO GET A
COMPETITIVE EDGE.
BY HELPING
TO AUTOMATE &
OPTIMIZE PROCESSES.
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THE KEEN PLAYBOOK
THE KEENFOLKS

18. 18 THE KEEN PLAYBOOK THE KEENFOLKS
Over the last decade, consumer intent and expectations have
evolved exponentially compared to the last century.
Advertising, digital agencies, and consultancy firms,
with their heavy structures and specialized vision, have
failed in helping brands to digitally adapt to this evolution.
And countless companies have already been left behind.
Since the year 2000, half of the companies listed on the
Fortune 500 have disappeared.
The Keenfolks opened a new market category,
“Digital Gap Management” that aims to help brands anticipate
consumer digital evolution to boost business growth.
We embrace constantly the challenge to find greatness
and deliver incomparable value to the brands,
Keenfolks and society.
There is a reason we are the number one agency for our
clients – because we go beyond expectations.
At the Keenfolks, we pride ourselves on not being driven by
a single competence but by a multitude of competences
(customer mindset, strategic thinking, creativity, digital
ecosystem architecture, experience acumen, technology
testing and implementation, data and A.I.) backed by an integral
understanding of the business and digital landscape.
Our delivery of incomparable value has made us a trusted
partner to our clients, and we ensure that from day one by
making the client an integral part of the team and process.
We are purpose, people, and performance-oriented, always
working on a single vision and towards one common goal.
OUR POINT
OF VIEW
CHALLENGE
DIGITAL
UNCERTAINTY

19. MAINTAIN LASER FOCUS ON YOUR TOP PRIORITIES.
MAKE IT REAL AND MULTIPLY ITS VALUE BY 10.
THE ONLY THING THAT IS PREVENTING YOU FROM
SUCCEEDING IS YOURSELF.
WE ARE GREAT BECAUSE WE ARE A BETTER TEAM TODAY
THAN YESTERDAY.
WE CHALLENGE THE IMPOSSIBLE.
WE RARELY USE “NO”, “I CAN’T”, AND “BUT”.
INSTEAD, WE PREFER “WHY NOT?”, “WHAT IF?”
IN COMMUNICATION, WE DON’T MAKE ASSUMPTIONS.
WE ALWAYS BELIEVE IN GOOD INTENTIONS AND ASK
TO UNDERSTAND EACH OTHER BETTER.
KEEN MINDSET
KEEN MINDSET
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03
02
04
05
06
07
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THE KEEN PLAYBOOK
THE KEENFOLKS

20. #FROMGOODTO
Internalize them and live by them. They should guide you
individually and as a team.
If you’re ever lost, refer back to them and apply them in
whatever you’re doing.
We believe strongly in our values and use them as performance
and feedback tools when hiring and, unfortunately, firing. But
don’t let that discourage you; just remember to stay keen!
OUR
VALUES
OUR VALUES ARE WAYS OF LIVING,
THEY TRANSFORM IDEAS INTO REALITY
AND MAKE THEM USEFUL TO THE WORLD.
20 THE KEEN PLAYBOOK THE KEENFOLKS

21. VALUE 1
CHALLENGE
“GOOD ENOUGH”
TO BECOME GREAT
We strive to be the best, and that’s why we
don’t accept good enough. That’s our first
criteria when giving feedback. If it’s great for
our standards, it will be the best for our clients.
OGREAT.
VALUE 2
FIND MEANINGFUL
PURPOSE
IN EVERYTHING
(OTHERWISE, AUTOMATIZE)
We believe that purpose drives ideas, creativity
and outcomes that delivery the best business
results for our clients.
VALUE 3
DELIVER
INCOMPARABLE
VALUE
TO CLIENTS, INDIVIDUALS
AND SOCIETY
We believe that our biggest challenge is to
always deliver the utmost to our clients, and
that means walking the extra mile as a team,
and always working as one.
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THE KEENFOLKS

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23. KEEN
WORKING
MODEL
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24. 24 THE KEEN PLAYBOOK KEEN WORKING MODEL
The trifecta model is built upon people, performance, and
process. We believe that it is a fundamental structure for any
company that is striving and accelerating for greatness.
PEOPLE
PROCESS
PERFORMANCE
AND THREE
IS A PARTY
THE KEENFOLKS
TRIFECTA MODEL

25. PEOPLE
CONTEXT COMMUNICATION GOVERNANCE
We manage through context and
not control by providing the right
information to allow employees to
make their own decisions and produce
great outcomes.
We collectively understand the
importance of communication for the
success of the organization.
We work in a people governance
model based on the understanding of
personalities, and fitting them to the
organization.
Managers apply a questions checklist
to guarantee:
ALIGNMENT
Are we aligned with vision & values?
METHODOLOGY
Are we using DGM Methodology?
PRIORITIES
Are we focused in Client objectives/
development? What are the KPIs?
COLLABORATION
Are we opening the full power of
collaboration and co-creation?
RESULTS
Are we excelling in teamwork, surpassing
KPIs and high motivation levels?
TKF TRIFECTA MODEL
PCM
Process Communication Model is an
innovative model that allows you to
understand the depth of a personality
structure and how to communicate
effectively.
NASA has used it in the training and
selection of astronauts for 20 years, and
today this model is used by many well-
known Fortune 500 companies.
The Keenfolks adopted the Process
Communication Model with the
belief that there are no good or bad
personalities.
We all have 6 different personalities. The
responsibility of identifying the patterns
in an individual’s work is what increases
our ability to adapt communication to the
needs, perspectives and sensibility of the
others.
If we fail to understand different
personalities, we will fail in
communication, and this will
impact stress levels, culture and our
environment.
The Keenfolks provide constant training
in PCM, to ensure the perfect work
environment for everyone.
The Keenfolks developed a Governance
model, based on PCM, with the objective
of being prepared to scale and inspire
other startups to adopt it.
01 HIRING
Hiring the best talent and
implementing processes
supported by PCM to identify
individual personalities and their
potential fit within the culture.
02
Build the best team dynamics
through PCM analyses.
TEAM
ARCHITECTURE
03
Activate individual coaching with a
PCM coach to help with distressful
moments.
TOP PERFORMANCE
COACHING
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THE KEEN PLAYBOOK
KEEN WORKING MODEL

26. Digital Gap Management is a new market category that exists
to help global companies outpace consumer evolution speed
by activating digital transformation initiatives.
We focus on the business and consumer through buyer
persona analysis and micro-moments.
PROCESS
TKF TRIFECTA MODEL
1970 1980 1990 2000 2010
INTERNET
APP
STORE
CLOUD
SERVICES
5G
&
AI
2020
DIGITAL
GAP
IT’S BUSINESS
AND HUMAN-CENTRIC
Consumers evolution Multinationals evolution
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KEEN WORKING MODEL
1 UNDERSTAND 4 CREATE 7 DELIVER
3 DISCOVER
Business Analysis
Business Model
Business Objectives
Brand Territory
Competition
Launch Initiative
Digital Ecosystem
Maintaining
Measure KPIs
Ensure ROI
2 AUDIT
Digital Audit
Digital Ecosystem
Analysis
SWOT Analysis
Benchmark
Recommendations
8 LEARN
Business Intelligence
Data Model Setup
Data Visualisation
Descriptive and
Predictive Analytics
Customer Journey
Buyer persona
Sentimental analysis
Active Micro-Moments
Uncover the insight
9 EMPOWER
Automation
Martech Stack
Machine Learning
Artificial Intelligence
Communication Strategy
Digital Brand
Content Strategy
Channels Strategy
5 PLAN
Ecosystem Setup
Digital Ecosystem
Data Infrastructure
Content production
6 TEST
Define Testing Scope
Actionable KPIs
Define Hypothesis &
Targets
Measure Success
UNDERSTAND AUDIT DISCOVER CREATE PLAN TEST DELIVER LEARN EMPOWER
Digital Gap Identification Digital Gap Management Competitive Edge

28. PROCESS
TKF TRIFECTA MODEL
COMBINE DESIGN THINKING - LEAN - AGILE
Problem Solving Phase
Customer Problem Customer Solution
Design Thinking Lean Startup Agile
Abstract
Concrete
Execution & Solution Phase
KEEN WORKING MODEL
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THE KEEN PLAYBOOK
KEEN WORKING MODEL
DESIGN
THINKING
Design thinking is a non-linear, iterative process that
teams use to challenge assumptions, redefine problems
and create innovative solutions.
We use design thinking to understand business,
empathize with the buyer persona, identify the micro
moments, friction touchpoints, design the customer
journey, and come up with a hypothesis to test.
In 2018, MSD approached us with a problem.
There wasn’t any way to connect pet owner information
with veterinary clinics. To frame the solution, we needed
to empathize with the buyer persona, define the problem,
ideate a potential solution and prototype. And that is
exactly what we did.
THE PROCESS
We approach
a challenge with
design thinking
SCAN THE CODE
AND DISCOVER THE CASE STUDY

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The Lean Startup provides a scientific approach to managing,
testing as a startup, and bringing a desired product to
customers in an efficient way.
A core component of the Lean Startup methodology is the
build-measure-learn feedback loop. The first step is figuring
out the problem that needs to be solved to develop a minimum
viable product (MVP), to begin the process of learning as
LEAN
STARTUP
THE PROCESS
TO CREATE AND TEST
WE USE THE LEAN START-UP
METHODOLOGY
quickly as possible. The learning process must include KPIs for
validation.
Companies that grow the most are the ones that test the most.
We have as a strategic metric that each squad should test at
least 10 ideas per month.
Testing means learning. And we don’t believe in failed tests.
They are all great sources of data and knowledge.
MINIMIZE TOTAL TIME
THROUGH THE LOOP
IDEAS
CODE
DATA
MEASURE
Learn Faster
Split Tests
Customer interviews
Customer Development
5 Whys Root Cause
Analysis
Customer Advisory
Board
Falsifiable Hypotheses
Product Owner
Accountability
Custom Archetypes
Cross-Functional Teams
Smoke Tests
Code Faster
Unit Tests
Usability Tests
Continuous Integration
Incremental Deployment
Free & Open-Source
Components
Cloud Computing
Cluster Immune System
Just-in-time Scalability
Refactoring
Developer Sandboxs
Smoke Tests
Split Tests
Clear Product Owner
Continuous Deployment
Usability Tests
Real-Time Monitoring
Customer Liaison
Funnel Analysis
Comfort Analysis
Net Promoter Score
Search Engine Marketing
Real-time Alerting
Predictive Monitoring
Measure Faster
LEARN BUILD

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THE KEEN PLAYBOOK
KEEN WORKING MODEL
Agile is a project management methodology that
uses short development cycles called “sprints” to
focus on continuous innovation and improvement in
the development of a product or service.
At The Keenfolks, we integrate Agile processes in our daily
routines with 4 different meetings (see table).
Tactical sprints are supported by a board of tasks.
This board is based on projects that are in phase of
implementation to get to the results.
The Boards have five lists: Backlog, Sprint, Ongoing, Review.
Strategic sprints are supported by a board. This board is
based on projects that are in phase of definition and testing.
The objective of this board is to multiply results 10X. It has one
additional list: testing.
AGILE
THE PROCESS
TO ORGANIZE PRIORITIES
WITH A SHARP FOCUS WE USE
AN AGILE METHODOLOGY
Pending monthly
projects
Pending weekly
cards
Weekly ongoing
cards
Internal
External
Cards in testing
phase
Finished Project
The Sprints are meetings with focused action review oriented
to implementation and testing. These meetings are not a
repository of actions in a “to do” dynamic.
The meetings should be sharply focused to accomplish a
maximum of 3 priorities per week. Each sprint should have
a responsible party to organize the meeting and guarantee
preparation of the team and next steps.
Weekly Directors Sprint
CEO, BUD, HEAD DIRECTORS,
ACCOUNT DIRECTORS
Area strategic and financial
progress & priorities
Weekly Strategic Sprint
CEO/ CM/ BUD + SQUADS:
Account team +
Multidisciplinary Teams
SHARP FOCUS
Priorities oriented to steering
& testing
Weekly Tactical Sprint Account team / Squads
Account and project progress,
to do, barriers and results
Daily Stand-ups Account team
What you did yesterday, what are you
going to do today, barriers
BACKLOG SPRINT ONGOING REVIEW TESTING DONE

32. 32 THE KEEN PLAYBOOK KEEN WORKING MODEL
The cards are memos that describe what needs to be done
to achieve a certain objective, its operational and strategic
purpose, its deadline, checklist and those responsible for
making it real.
The sprints and boards are coordinated by the scrum master;
the one responsible to steering the team and ensuring that they
are engaged, whilst guaranteeing that the cards are updated
and placed within the correct list throughout the process.
AGILE
THE PROCESS
WE ORGANISE AND KEEP TRACK
OF OUR WORK IN CARDS
RESPONSIBLE
OBJECTIVE
CHECKLIST
STATUS / COMMENTS (FILES)

33. We have an individual performance evaluation system
every 6 months.
FUNCTIONAL AND
TECHNICAL KNOWLEDGE
Demonstrates expertise in the functional
aspects of the job.
Proficient use of work-related equipment,
tools and software/technology.
ANALYTICAL THINKING
Analyses facts and data, using judgement,
to arrive to effective solutions.
Uses global understanding, benchmarks
and KPIs to define immediate correction
measures.
STRATEGIC THINKING
Approaches the project in global way, defining
the strategy proactively, understanding
insights and anticipating potential outcomes
to strengthen the value of the delivery.
INNOVATION
Constantly pushes innovation in order to
create the company of the future.
COMMUNICATION
Expresses ideas and proposals in an eloquent
and persuasive manner.
PRODUCTIVITY
Produces targeted outcomes efficiently and
effectively.
Follows established guidelines and
procedures.
CUSTOMER FOCUS
(EXTERNAL AND INTERNAL)
Establishes and maintains good working
relationships with customers, by
understanding and responding promptly to
customer needs and expectations.
DEPENDABILITY/
SELF-MANAGEMENT
Consistently adheres to work on schedule and
completes assignments in a timely fashion.
Demonstrates initiative by setting priorities,
regularly completing work on schedule, and
fulfilling commitments.
MANAGEMENT ELEMENTS
Provide employees with performance
standards, expectations, and ongoing
feedback regarding progress and
constructively addresses performance issues.
Manages financial performance in area of
responsibility in accordance with budget and
department goals.
THE KEENFOLKS VALUES
Challenges good enough to become great
everyday.
Looks for the purpose in every given task.
Creates incomparable value to clients
and individuals.
STRESS MANAGEMENT
Is able to manage pressure and stress levels
without affecting their performance output
and stability.
INTERNATIONAL CAPABILITIES
Develop good relationships, according to
the culture, direct team members, and direct
reporting.
MANAGEMENT ELEMENTS
Demonstrate leadership by creating a culture
that supports individual and team motivation,
high levels of performance and a high quality
of service.
Supports staff development and maximizes
existing skills in all employees.
WE VALUE EFFORT
BUT WE MEASURE PERFORMANCE.
PERFORMANCE
TKF TRIFECTA MODEL
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KEEN WORKING MODEL

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04

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THE KEEN PLAYBOOK
OUR
TEAM

36. 36 THE KEEN PLAYBOOK OUR TEAM
OUR STRUCTURE EDUCATION AND CAREER PATH
Our diversity and perspective helps us thrive.
We aren’t big on hierarchy, and we all contribute
to our future. We want everyone here to grow
as a professional as well as an individual.
So respect each other, share, and learn from one
another and create without fear.
We are in this together!
The Keen Academy is a sponsored Digital Gap Management
Program that aims to deliver outstanding results to top
potential trainees. The educational program is focused on
Digital Projects, from strategy to implementation, with the main
goal to give high potentials the chance to challenge themselves
and have the opportunity to kick start their career at one of the
leading digital transformation agencies in the world.
K E E N
A C A D E M Y
WHEN SPIDERS
UNITE, THEY
CAN TIE DOWN
A LION.
WE ARE A COLLECTION OF CREATORS,
THINKERS, AND DOERS FROM AROUND
THE WORLD. WHAT WE DO AND WHY WE HUSTLE
COMES FROM WITHIN. WE ARE UNITED BY OUR
SHARED PASSIONS.

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THE KEEN PLAYBOOK
OUR TEAM 37
THE KEEN PLAYBOOK
EDUCATION AND CAREER PATH
PROGRAM
THE KEEN ACADEMY
MONTH 1
Buyer Persona
Micro-Moments
Research
Digital Audit
Digital Gap
MONTH 2
Digital Strategy
Digital Ecosystem
Action Plan
Agile, Lean
Design Thinking
Website
MONTH 3 - 5
SEO
Content Strategy
Creative Thinking
Storytelling
UX, UI, Conversion
Web Management
MONTH 6 - 7
Social Media
Paid Media / SEM
Marketing
Automation
Lead Nurturing
PR
MONTH 8 - 9
Analytics & KPIs
Big Data & AI
Finance
Presentation Skills
Time Management
BENEFITS
THE KEEN ACADEMY
SPONSORSHIP
The Keen Academy is a
sponsored program where
we offer a compensation
above the market average.
FLEXIBILITY
We offer flexibility on the
duration and specialization
of the program to cater
and adapt to students and
graduates needs.
EXPERIENCE
Our Program is a
combination of learning and
daily practice within your
specialization to give you
real business insights and
personal growth.

38. 05
38 THE KEEN PLAYBOOK

39. SOCIAL
RESPON-
SIBILITY
39
THE KEEN PLAYBOOK

40. WHAT IS OUR CAUSE?
OUR COMMITMENT
The Keenfolks, at its essence, is a driver of change.
We’ve shared our big ideas for the company and our clients
with you, but now we would like to share with you our big ideas
for society at large.
By now, we all understand the impact of climate change. It
is the defining issue of our time. Although we have been told
many times by scientists what the problems are and how we
can solve them, the majority of have turned a blind eye. We can
see the devastating results of our inaction.
Today, at The Keenfolks, we have decided to commit our
efforts and organization to this global struggle. We would love
for you, our team, to join us. Throughout this year, we will be
activating several initiatives to have a positive impact on our
planet, community, and people.
WHY
THIS PROGRAM?
40 THE KEEN PLAYBOOK SOCIAL RESPONSIBILITY

41. CHARITY
ORGANIZATIONS
LOCAL
BUSINESS
PROVIDE
GUIDANCE
START
AT THE OFFICE
Together, we can start
changing the world
and individually, we can
make it a better place
for everyone around us.
We will partner with local charities to
see how we can benefit our community
to hopefully offset our Keenfolks
footprint. We will also provide support
by reinforcing awareness of these
sustainable initiatives through our
marketing channels.
We will support local socially responsible
businesses by adopting their products
and sharing the benefits with you guys.
This will bring awareness to both the
products and the businesses sustainable
efforts.
We are committed to providing each
of you guidance to help balance your
mind, body, and emotions, in order to
respect and live in harmony with your
environment, city, family, and friends.
And finally, we will start integrating
few systems, routine and mechanics
to create a sustainable office.
01
03
02
04
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SOCIAL RESPONSIBILITY

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42 THE KEEN PLAYBOOK

43. OUR
POWER
OFFICES
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44. 44 THE KEEN PLAYBOOK OUR POWER OFFICES
Our power offices are
communal spaces where we
come together to create.
MAKE YOURSELF
AT HOME

45. 45
THE KEEN PLAYBOOK
OUR POWER OFFICES
SCHEDULE HOLIDAYS ATMOSPHERE
From 9AM to 6PM.
However, it depends on if you are
a morning person or a night person.
We are a global agency that works in
different time zones. Time management
is every team’s responsibility.
At The Keenfolks, there are unlimited
holidays. You should be responsible for
organizing your schedule and guarantee
time off. Time off is fundamental to
continue evolving and performing.
Before leaving for holidays, guarantee
alignment and a proper handover of your
responsibilities.
Work hard and play harder! Enjoy!
Our power offices are communal spaces
where we come together to create.
Take pride in your surroundings.
Treat each space like it’s your own.

46. LET’S GET
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47. STARTED
AND WELCOME TO THE KEENFOLKS!
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48. 48 THE KEEN PLAYBOOK XX SECTION NAME