1. Part I: Profile Building
How to be Social Like the Millennials
#SocialMediaWorkshop
2. SOCIAL MEDIA IS LIFE
#Live4Likes
▸ Strong social media presenceis great for your career
and professionalreputation
▸ Frequentlysharing thoughtful content can set you up
as an expert in your field
▸ Twitter and LinkedIn are efficientways to get the
industry news and updates that matter to you – You
can’t join the conversaion if you neglect your
@SocialLife!
6. PROFILE BUILDING E
CHOOSINGTHE BEST 📸 FOR YOUR PROFILE
▸ Profile Picture Specs:400x400
[Displays at 200x200]
▸ Header Photo Specs: 1500x1500
▸ Headshot 🤗 worksbest for
profile picture
▸ More room for creativity in the
header photo - choose something
that showcases who you are!
7. PROFILE BUILDING E
DEFINING YOUR INTERNETPERSONALITY 🤖
Next, add a Header Photo 🏄🏖 🚵🌄⛷ that makes your profile look
complete and makes you look like a hip, witty millennial with all kinds of
interesting things to tweet
8. PROFILE BUILDING E
DEFINING YOUR INTERNETPERSONALITY 🤖
Once your selfiesare filtered to
satisfaction … 📝 Write a
concise Personal Bio featuring
both your professional interests
/skills and personal details about
how you do you
9. BUILD YOUR TRIBE. ENGAGE WITH YOUR TRIBE.LOVE YOUR
TRIBE.
PROFILE BUILDING E
BUILD YOUR TRIBE
▶ The most important part ofyour Twitter
profile are your followers 👭👫👬 👯
[tribe]!
▶ The best way to get attention is to be
really needy - followas many accounts as
you can and like/retweet/reply wherever
possible. People tend to reciprocate.
▶ Always follow-back,it’s polite… and if
you don’t, your tribe will abandon you
▶ Use Twitter Lists to organize the accounts
you follow so your feed doesn’t get
overwhelming or cluttered 🙇
10. PROFILE BUILDING E
ENGAGE WITH YOUR TRIBE
▶ Now that your profile is offthe ⛓, tweet
your truth 🗯 and rackup the likes!
▶ The most engaging accounts on the
Twitter scene tweet between 20-30 times
per week 📈
▶ Try to keep your content balanced
between industry expertise & human
personality/social skills
▶ Use hashtags and participate in
conversations around trending topics
▶ “@” Mention authors of articles orblogs
you share
LIKE
RETWEET
@MENTION
#TRENDINGTOPIC
13. 94% OF B2B CONTENT
MARKETERS ARE USING LINKEDIN
TO DISTRIBUTE THEIR CONTENT.
2015 B2B Content Marketing Institute Report
LINKEDIN IS MORE IMPORTANT THAN OXYGEN
14. LINKEDIN IS THE MOST EFFECTIVE
SOCIAL MEDIA PLATFORM FOR
DELIVERING CONTENT.
2014 B2B Content Marketing Trends Report
LINKEDIN IS THE KEY TO SURVIVING THE ZOMBIE APOCALYPSE
17. J PROFILE BUILDING
PERSONAL SUMMARY
Your LinkedIn summary is the most important
part of your profile. Itis the most valuable pieceof
LinkedIn real estate for showcasing your
authentic, genuine, amazing, funny, cool self
(your millennial side)
18. J PROFILE BUILDING
PERSONAL SUMMARY
Tips for an excellent summary:
▶ Summary should be clear, concise, organized,
personable and well-developed.
▶ Write as if you are having a conversation with
someone.
▶ Begin with a captivating hook and then reel the
audience in with your authentic narrative.
▶ Showcasewho youare as a professional and
what makes you interesting, memorable, and
extraordinary
▶ Discuss your values and passions and include
what youdo outside of work - people to want to
know you.
▶You don’t have to be uptightand boring in
order to come across as a viable professional!
19. J PROFILE BUILDING
PERSONAL SUMMARY
Tips for an excellent summary:
▶Efficiently communicate who you
are, what you have done, and
what you can do.
▶Include numbers & case studies
that proveyour success
▶ Avoid buzzwords like the plague
20. J PROFILE BUILDING
PERSONAL SUMMARY
▶ LinkedIn lets you add photos,
videos, and slide decks to your
profile summary.
▶ So instead of just talking about
your work,you can display
examples!
▶ Use videos to show yourself in
action, share a few presentations
from SlideShare or link to posts
you’ve published on blogs outside
of LinkedIn’s publisher.
▶ This example includes blog posts
and SlideShare presentations
21. J PROFILE BUILDING
PROFESSIONAL EXPERIENCE
▶ Keep descriptions ofexperience organized
and concise - Short highlights with punchy
language. Write in the first person
▶ Include the job scope and a few specific areas
of success supported by numbers
▶ Use bulleted lists foreasy scanning and
readability
▶ Ask colleagues, clients or peers to write
recommendations foryou – request one per
month
▶ Add worksamples, company websites,
projects you’ve worked on, or anything else
that gives a multimedia view of your work-
visuals go a long way!
22. J PROFILE BUILDING
PROFESSIONAL EXPERIENCE
▶ Keep descriptions ofexperience organized
and concise - Short highlights with punchy
language. Write in the first person
▶ Include the job scope and a few specific
areas of success supported by numbers
▶ Use bulleted lists foreasy scanning and
readability
▶ Ask colleagues, clients or peers to write
recommendations foryou – request one
per month
▶ Add worksamples, company websites,
projects you’ve worked on, or anything else
that gives a multimedia view of your work-
visuals go a long way!
23. J PROFILE BUILDING
OTHER LINKEDIN BEST PRACTICES
▶ Join groups relevant to your industry and participate in discussions
▶ Publish blog posts – frequently!LinkedIn heavily promotes any content
published via their platform. If you writecontent on LinkedIn, you’re bound to be
featured and on your way to being an influencer
▶ Be active in sharing updates – demonstrate your interestin your professional life
24. YOUR MISSION, IF YOU CHOOSE TO ACCEPT
HOMEWORK BEFORE SOCIAL WORKSHOP PART DEUX
▸ Twitter Engagement
▸ Aim for 30 tweets per week
▸ Build your follower base by following thought leaders in the
industry then following the people that also follow those those
influencers
▸ Following more accounts is the best way to get more
followers
▸ LinkedIn Engagement
▸ Publish posts using the in-platform publisher
▸ Share industry related thoughts frequently
▸ Join groups and ACTIVELY participate in group conversations
