Social media 101 pres
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Social Media for Beginners
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Social media 101 pres
- 1. Social Media 101 Business Edition With Special Guests Poppy Barley
- 2. Presenter • Alex Kulas • Business Advisor and Training Facilitator with AWE • B.Com in Entrepreneurial Management • Diploma in Marketing • Social Media Addict and Consultant
- 3. About AWE • 2015 marks our 20th year in business! • Variety of programming that caters to those starting, building or growing a business • Loan Program- up to $150,000 • Market Expansion • Annual Conference • NextStep to Success for Aboriginal Women
- 4. “The ROI of social media is that your business will still exist in 5 years.” Erik Qualman
- 5. Social Networking is the most popular online activity.
- 6. Where are you stuck with Social Media? What do you want to know more about?
- 7. Social Media Snap Shot Facebook = I like donuts Twitter = #eatingdonuts Instagram = Here is a vintage shot of my donut YouTube = Here I am eating and making my donuts Pinterest = This is the recipe for donuts LinkedIn = My skills of donut making include
- 9. Consumers are talking online. Social media is where you can listen to them. Each day billions of conversations are taking place across the social web. Social media lets you listen to those conversations. But why does listening to social media matter?
- 10. Why Does Listening to Social Media Matter? • Pinpoint new and potential customers and nurture them through one- on-one relationships • Monitor your competition, understand your detractors, and see what’s working in your market • Track popular phrases and keywords, get new content ideas • Discover brand advocates to build your community online
- 11. Create Brand Advocates • 71% of all customer complaints go unanswered on Twitter. • 46% of online customers expect customer service on Facebook. Only 23% of brands provide it.
- 12. Social Media is a HUGE Opportunity • Listen to conversations online and engage with customers that are having a problem • Deliver quick, effective one-on-one support • Be the personable, easy to talk to representative that your customers expect
- 13. 71% of consumers who experience a quick and effective response on social media are most likely to recommend that brand to others!
- 14. Facebook • 1.44 billion monthly active users • Market leader for social networking • Average user spends 55 minutes a day on Facebook • Track all posts through insights, see what your clients are interested in
- 16. Facebook Age and Gender Demographics • 87% of adults 18-29 use Facebook • 73% of adults 30-49 use Facebook • 63% of adults 50-64 use Facebook • 56% of adults 65+ use Facebook Facebook also seems to skew more heavily towards women with 77% of adult females on the site and 66% adult males.
- 17. • Products: your store page • Showcase your products by posting pictures or videos • Contests – reward your followers • Immediate connection with your customers • Helps develop awareness/Brand Your Facebook Business Page
- 18. Twitter • 302 Million Monthly Active Users • 500 Million Tweets Sent Per Day • 80% of Active Users are on Mobile Devices
- 19. Twitter Age and Gender Demographics • 37% of adults 18–29 use Twitter. • 25% of adults 30–49 use Twitter. • 12% of adults 50–64 use Twitter. • 10% of adults 65+ use Twitter. Twitter is quite equal between genders. 24% of adult men use Twitter and 21% of adult women use Twitter.
- 20. • Connecting with Customers • Branding • Customer feedback • Marketing • News • Giveaways and promotions • Twitter is Viral • Spy on competition • Increase Sales • Brand loyalty Twitter
- 21. Instagram Instagram has overtaken Facebook and Twitter as the network with the largest population of young users. •300 Million Monthly Users •75 Million Daily Users •20% of Internet Users Are On Instagram
- 22. Instagram
- 23. Instagram Age and Gender Demographics • 53% of 18-29 year olds use Instagram • 25% of 30-49 year olds use Instagram • 11% of 50-64 year olds use Instagram • 6% of 65+ use Instagram Instagram has 29% of online users that are female and 22% of online users that are male.
- 24. LinkedIn • Get out of the mindset of “traditional resume” and get ready to learn the LinkedIn profile tips you need to know to help further market yourself and your business. • Use a professional photo • Complete your professional profile • Know your tagline • Make connections • Get Recommendations • Join relevant groups
- 25. Pinterest • Converts browsers into potential buyers • Drives traffic to your website • Users engagement is described as highly addictive • https://www.youtube.com/watch?v=AfyByLwiIe8
- 26. YouTube • Promote what your company is doing through videos • Add videos to your website • Share videos with your existing customers and clients • Show off a product or service • Bring testimonials to life
- 27. • Follow best practices • Follow directions of setting up each account • If you need help ask • Be prepare for the increased traffic and demand • Remember to set restrictions to each site • Separate your personal pages from your business • Manage your updates • Set time restrictions for each site • Be creative and unique
- 28. How do I manage my social media? • Don’t spread yourself too thin! • Know where your target audience is hanging out online • Measure each post and how you interact with your audience
- 29. Your New BFF, The Content Calendar • Create a content calendar – Decide what to post, where to post and how often to post for each network – Schedule content ahead of time to save you time! Use apps such as HootSuite or Sprout Social – Make sure that you aren’t posting everything everywhere. What works for Facebook doesn’t necessarily work for Twitter.
- 31. Questions?
Notas del editor
- Use a professional photo. The ideal size for a LinkedIn profile pictures is between 200 x 200 px and 500 x 500 px. Often times your photo will display differently across LinkedIn (see image to the right). It should be clear and professional. If you’re trying to come across as a friendly business owner, that’s something to keep in mind as well. Complete your professional profile. LinkedIn is a place where you can put all of your work experience. Include any and all experience that you think will help showcase your personality and your brand. Keep in mind you don’t have the “1 page” rule on LinkedIn like you do with a resume. If there are certain skill sets you want to elaborate on LinkedIn is a place to do that. Your summary. In order to add a bit more of a personal touch to your LInkedIn profile I suggest completing a summary of yourself. This is a great place to talk candidly about why you started your business and what it means to you. Furthermore, if you are looking to gain specific connections on LinkedIn for a certain purpose, here’s a good place to point that out. Try to keep it short and entertaining. Use keywords. Not only should you use keywords in your profile, but you should also include some keywords in your summary. Often people will be looking for someone with a very specific type of experience. Your tagline. This is a great place to emphasize your brand. I highly recommend avoiding the generic. Try to stand out. Instead of just putting “business owner,” get fun with it. Or at the very least describe what kind of business owner you are. I.e. “SF Sustainable Furniture Company Owner.” (Side note: have fun but try not to come off as arrogant.) Connections. Many people are hesitant to connect with just anyone on LinkedIn. However, I recommend connecting with as many people as possible. Don’t go out and start trying to connect with everyone in your group, but why not accept an invitation to connect? You shouldn’t be posting anything too personal on your LinkedIn account anyway. Why not get your name and your brand in front of as many people as possible? Recommendations. Testimonials go a long way for your business right? Word of mouth is everything. Well the same can be true for yourself. Ask those you’ve worked with, or even those who have worked for you, for recommendations. Groups. Join groups relevant to your industry. After you’ve joined these groups try to share any unique and original content from your company blog whilst prompting engagement. Furthermore, comment on popular discussions. If you have selected to get weekly digests about updates from these groups you can quickly determine which discussions are generating the most buzz. Go for those. LinkedIn is not just for people looking for a job. It’s a great way to put yourself out there as a leader in the industry you’re in.