How to use Instagram to grow your business, strategy, tactics, do's & don't and the best apps

2. How to use Instagram
to grow your business
&
drive sales.
- Complete guide &
Tool kit

3. Content:
1. Understanding the value of Instagram
2. How to make it work for your business
3. Making it visual !
4. How to amplify content on instagram
5. Instagram analytics & Scheduling
6. Instagram guidelines do’s & don’ts
7. Instagram Tool Kit

4. Understanding the value of Instagram

5. Images are a universal language
90% of information
transmitted to the brain is
visual

6. Its how we communicate
who we are!

7. Inspirational!
Take us places we
have never been
before!

8. Images go beyond
language & Borders

9. A shift
In culture &
society
A photo of Kendall Jenner is the most popular ever, with 3.5
million likes

10. People of
Instagram
=Trends

11. High standard of content
= demand

12. Insta stories
capturing life
In the moment,
more
personal

13. • Instagram now has 400 million active users
• 75% of Instagram users are outside the US
• 90 percent of Instagram users are younger
than 35
• On an average day, 80 million photos are shared
• Engagement with brands on Instagram is 10 times
higher than Facebook, 54 times higher than Pinterest,
and 84 times higher than Twitter
• Instagram, Google Plus, and Linkedin all together
occupy the fourth place in UAE’s most used social
media platforms list with almost an equal percentage of
25% share of population for each.
Community Growth

14. How to make Instagram work for your
business
-Creating a strategy

15. 1 - Business Objectives
 Whether you’re marketing on Instagram as an individual or as a
brand, you will need to figure out your business objectives so you
can then make a tactical plan!
 Instagram can help you build awareness, boost engagement,
and drive traffic to your business.
• Build relationships & community
• Drive traffic to website
• Increase leads
• Product Sales
• Subscriptions
• Promote a service
• Drive foot traffic
• Book now
• Build email newsletter
• Self promotion/Influencer wanna
be

16. 1 – Audience Segments
 Do you know who you talking to?
 What are your audience segments?
 Niches, interests, what platforms do they hang out,
demographics, hobbies, influencers, passionate brand
advocates?
• Social Media Listening
• Insights discovery

18. 1 – Content Strategy
 Once you have gone through a insights phase and you have
understood the opportunity for your content you will be able
to plan the following:
• Channel role for Instagram
• Creative ideas for content Topics
• Resources
• Content Calendar plan
What Makes Your content unique on Instagram?

19. Exercise
• Pick 1 – Business objective
• Pick 1 – Audience insight
• Pick 1 – Value proposition – opportunity
• Create 1 – Creative content Idea

20. Making it Visual !
- How to create impactful visual
content on Instagram

21. “You are only remembered by
how good your last image is on
Instagram !”
93% of buyers cited visual appearance as the main
reason for their purchasing decisions

22. • Storytelling is an amazing way to market your
brand and create engaging images or videos.
• Get creative when it comes to standard
marketing techniques by showcasing your brand
or services in a new light.
• You don’t need to completely rebrand yourself
but instead, try to show your brand’s versatility.
Storytelling on Instagram

23. Create great video content

24. Video
Content
- Check Baskin Robbins
Instagram page

25. Check Godiva Chocolates
Instagram page

26. Turn your visuals
into
eye
candy

30. Insta Stories
“With Instagram Stories, you don’t have to worry about over
posting. Instead, you can share as much as you want throughout
the day — with as much creativity as you want” - Instablog

32.  100 million people use Instagram stories every day
 You can share more in the moment type of content
 It’s now featured on the explore tab of Instagram
 Reach more people
• Behind the scenes
• Take overs
• Real time live content
• More 1-1 relationship

33. Create your own visual identity for your
images
- Your Insta feed mood

35. How to amplify content on
Instagram
- Reach, traffic & growth methods

36. There are many tactics that you can implement to
amplify content, drive traffic to desired sites, and
nourish engagement with the community.
These are essential to
boost your business!

37. Get Your Audience to Participate

38. Contests
 Insta contests: Contests drive engagement, help you gain new followers and keep
people coming back.
 You can showcase your products, attract leads, and grow followers.
• Ask people to repost images or use branded hashtags.
• likes or comments contests.- Asking people to comment as an entry is
similar to a Like contest and it’s just what it sounds like: let users know they
have to comment on your photo to be entered to win a prize.
• Photo challenge- Tell users who want to enter to win to post a photo on their
personal account and use the specific hashtag you designate (so you can find
and note the entry).
 Choose a relevant prize
 Be creative with the types of contest
 Use popular related hashtags to attract the right audience.

40. User generate content
 Post user-generated content: People love to be acknowledged and
what better way than posting someone’s content on your network? This
could spark more people to participate.
 Ask questions: What’s the best way to get a response? Ask a
question and get users’ opinions about your products or services.
Always remember to engage with the answers.
 Post from unique locations: Users tend to interact when they see
others in their city.
Ask questions

42. Influencer Outreach / Insta Takeovers
 Engage with influencers that have following that is your target audience and
business niche.
 Influencers capture followers’ attention because they’re recognizable and
trusted for their product advice and reviews.
 Make sure you have screened profiles before engaging with them
 Plan a creative brief for what content you want the influencer to do, how often,
what you want to be featured, tonality of copy.
“Instagram Story takeovers are a
backdoor approach to accessing new
demographics” – Gary Vee

45. Amplify & Drive Traffic

46. Amplify with Hashtags
 Hashtags are a super smart way to bookmark your content. They
pull together all the content that has been ‘hashtagged’ by a
hashtag.
 They help you get discovered, index content, and participate with
other trending topics
• Branded hashtags work really well for brands or campaign specific
• You can use other hashtags that are relevant to your content to ensure
you amplify
• Use hashtags frequently
• Pick a relevant hashtag for your brand.

48. Geo Location / Tag others / Explore / Cross
traffic

49.  Link in bio
 Place a Call to Action on
Images
 URL in videos

50. Instagram Advertising
 Instagram ads are run through Facebook’s Business Manager. Therefore, you can’t run an ad on
Instagram unless you’re connected to your Facebook Ads account.
 There are three types of sponsored Instagram ads: image, video and carousel.
 Instagram Ad Features –
• Instagram ads are distinguished from organic posts with text that says “Sponsored” in the
top-right corner.
• You can target the right audience demographic through people’s interests.
 Pricing and Budgets
• Similar to Facebook ads, you choose the budget and duration for your Instagram ad.
Extend your add for more then one day.
• Start with low budgets: $20, $50, or $100 tops. Try it out, let it run, and see what results
you get. After three or four days, make some adjustments and go from there.
 With an ad spend alongside your Instagram strategy, you’re likely to see an increase in website
visits and ecommerce conversions.
 Clickable links in Instagram ads give you an opportunity not only to be creative, but also let your
followers learn more about your digital campaigns or attribute direct revenue from Instagram.

51.  Get a call to action button in your own ad,
you can choose one of the call to action
options and customize it with your link.

52.  Carousel ads enhance your Instagram
storytelling because they can include
up to four photos.

53. Instagram Analytics &
Scheduling
-How to track, analyse & adapt

55. Instagram Algorithm
 The algorithm determines what content Instagram believes people
will be most interested in and then show the most relevant posts at
the top of the feed, regardless of how many accounts users follow
or what time zone they’re in.
 Algorithms that prioritize content in a user’s feed can (and will)
inevitably affect your business on those platforms.
• Tips: Ask users to like & comment on your posts
• Turn on notifications so they hear an alert for everytime your
content is posted

56. Instagram Business Pages Insights
 Switch to an Instagram business
profile will provide you with
insights
 Details on:
• Number of impressions and
reach
• Number of website clicks
• Where your followers are
located, geographically,
• At what times they’re most
commonly active on the app.

57. Iconosquare is a go-to tool for anything
Instagram, including contests, management
tools, and so on. It’s also true for analytics.
Simply Measured offers a variety of reports and
analyses,

58. Once you start understanding
your audience you can effectively start
planning your content scheduling

59. Scheduling for Instagram
 Consistency in posting, make it regular, learn what are the best
times to posts. – Experiment to learn!
 Instagram does not allow outside apps to post directly to
Instagram
• But there are some really good tools that allow you to
schedule you content and what they do is send you a push
notification to your phone!

62. Instagram Guidelines
- Quick guide
do’s & don’ts

63. Reminder how to tell a great story …

64. DO’S
 Make sure you are telling great stories on Instagram
 Define your Instagram channel role
 Make your content creative & unique of high quality
 Captions:
• Ensure you are being relevant & adding value
• Insert a CTA on your captions
• Use emojis
• Format your copy so it looks neat
• Insert only a couple of hashtags
 Pay attention to your bio profile
 Insert a URL that is aligned with your traffic objectives
 Create content that makes your community participate
• Contest
• Repost
• Mentions
• Ask questions/thoughts/opnions

65. DO’S
 Track what content pieces are working best
 Stay up to date with new changes & adapt
 Post regularly
 Try Real Time Marketing content
 Create content that is in tune with yearly festivities
 Keep an eye out on your competitors
 Mention user’s handle if using their content
 Keep asking yourself if your content is of value & utility
 Respond to fans! Engage! Build up convos
 Give what your community wants!

66. DON’T
 Don’t over use tiles on images or too much repetitive images on your
visuals – Remenber quality over quantity!
 Make sure your videos have good light and quality.
 Images need to be as high rez as possible with great light and resolution.
 DO NOT post promotional and product sales only content
 DO NOT use the same traditional media assets on Instagram
 Ensure your captions are well written & engaging with your brand tonality
and not a copy from a website or other asset.
 Don’t ignore comments by your fans!
 Don’t insert your hashtag list on the same caption space
 Don’t buy likes
 Don’t venture on Instagram without a clear plan!

67. Instagram Accelerator Tool Kit
- Selection of the best tools used by
professionals

68. Design & Create
Layout Boomerang Hyperlapse
Layout:
Enables tiles options
Boomerang:
GIF like videos
Hyperlapse
Create fast moving videos
Create
animated
posts
Design program
With social
templates
Typorama
Quotes on
images
A color Story
Best new app by
Apple thousands of
Filters

69. Design/ Create / Video
Templated
Posters
Image editing &
filters
Slow shutter
Cam
SpareLens
Complete
Video editing
CinemagraphsGiphyCam
Animated GIF’s

70. Selling Tools
Allows users to purchase
directly from a seller’s
Instagram news feed without
ever leaving the app. As an
added bonus, this selling tool
works for Facebook, too. uses
“comment selling” as its
method of making sales.
Add your company‘s Like2Buy link to
your Instagram profile. users click it, it
will take people to your Like2Buy
storefront. This storefront is an image
gallery of products available to
purchase. associate multiple products
with a single image (think a “shop this
look” image that can help sell several
pieces at once), and use fan photos and
user–generated content in your gallery

71. Publish / Analytics /
Schedule for all
Social Platforms +
Insta +analytics
Instagram only
Schedule Repost images
& video
Find relevant
hashtags
Instagram
Analytics
Curates
Content

72. What Makes
Your content
unique on
Instagram?

73. Q&
A

74. Don’t be shy!