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A winner of the American Express Make Mine a Million $ Business competition, I am the founder of Eat My Words, a wildly creative naming firm featured multiple times in The Wall Street Journal and Inc. When you see an "Eat My Words name," you'll never ask what it means, how to pronounce it, or "What were they smoking?!" Our "love at first sight" names make powerful emotional connections, build instant brand affinity, and have proven ROI. Our names include: ALERT (Wrigley's caffeine gum) SPOON ME (frozen yogurt chain) NEATO (robotic vacuum) CHURCH OF CUPCAKES (cupcake store) WATERMARK (women execs - formerly FWE&E) RETRIEVER (GPS for dogs) JAZZED (eHarmony dating site) BREAKT