The document discusses three gifts that users have provided to the speaker: 1) The gift of building solid roadmaps by prioritizing features based on their value and development effort. 2) The gift of teaching efficiently by tailoring explanations based on the user's needs and establishing patterns for the future. 3) The gift of working in a happy team by discussing user scenarios to provide context and purpose.

1. 3 GIFTS
MY USERS GAVE ME
ALEXANDRA DRAGHICI
@lxdraghici #WCEU

2. @lxdraghici #WCEU
★ Product manager for CaptainForm,
WordPress plugin for building forms
★ In the form building field since 2011, at
123ContactForm
★ Currently a lover of data-driven decisions

3. @lxdraghici #WCEU
“F***UP NIGHTS”

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123CONTACTFORM

8. @lxdraghici #WCEU
★ Developed many integrations with third party services
→ one of which is currently being used by 2 people.
★ Spent 6 months implementing a complex piece of interface
→ that nobody knew how to use.
★ Did custom work without fully understanding the user scenario
→ and ended up doubling the development time.

9. @lxdraghici #WCEU
FRUSTRATION

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USER-CENTERED
DEVELOPMENT

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★ Suddenly, we had to analyze and filter so much user input.
★ Our confident assumptions were being contradicted by the
actual user feedback.
★ We had to deal with difficult users.

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THE GIFT OF BUILDING SOLID ROADMAPS
THE GIFT OF TEACHING EFFICIENTLY
THE GIFT OF WORKING IN A HAPPY TEAM

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THE GIFT OF BUILDING SOLID ROADMAPS
I E R A
C C E M
A C E G
B D F H

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THE GIFT OF BUILDING SOLID ROADMAPS
VALUE x EFFORT

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THE GIFT OF BUILDING SOLID ROADMAPS
Value
★ How many users are we targeting with this feature?
★ What is their profile?
★ How much will users pay for this feature?
★ Does this feature match the scope of our product?
★ Can we extend this feature in the future?

17. @lxdraghici #WCEU
THE GIFT OF BUILDING SOLID ROADMAPS
Effort
★ How many developers do we need for the implementation?
★ How much time will the implementation take?
★ What other departments are involved?
★ How easily can we promote this feature?
★ What kind of maintenance will this feature require?

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THE GIFT OF BUILDING SOLID ROADMAPS
Value Effort
Feature 1 + +
Feature 2 + +
Feature 3 + + +

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THE GIFT OF BUILDING SOLID ROADMAPS
1. Generating → 2. Validating → 3. Prioritizing
⇒ The most valuable roadmap for your product

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THE GIFT OF TEACHING EFFICIENTLY
“Alexandra,
Thanks for the note, so the app in SR is that an SC app or an MC
app? I assume it is not your current HX listing app because we still
need paperwork for that app to get submitted in SC as MS app in
AX.”

21. @lxdraghici #WCEU
THE GIFT OF TEACHING EFFICIENTLY

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THE GIFT OF TEACHING EFFICIENTLY
PRODUCT
KNOW-HOW
TERMINOLOGY
TECHNICAL
SKILLS
CULTURE
INDIVIDUALITY

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THE GIFT OF TEACHING EFFICIENTLY
DIVERSITY

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THE GIFT OF TEACHING EFFICIENTLY
★ Do I really understand what the user needs?
★ What is the minimum information that the user has at this point?
★ Am I using the simplest words/elements to explain things?
★ Are we working towards the goal in a logical way?
★ Have I managed to establish a pattern for the future?

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THE GIFT OF TEACHING EFFICIENTLY
Growing user retention
=
teaching users how they can get value from our product and
achieve their objectives.

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THE GIFT OF TEACHING EFFICIENTLY
Being a good teacher
=
communicating valuable information in a way that
relates to the person who is receiving it.

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THE GIFT OF WORKING IN A HAPPY TEAM

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THE GIFT OF WORKING IN A HAPPY TEAM
CONTEXT = PURPOSE

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THE GIFT OF WORKING IN A HAPPY TEAM
CLIENTS vs. TEAM

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THE GIFT OF WORKING IN A HAPPY TEAM
★ Who are we doing this for? Harvey.
★ What does Harvey do? He is a successful lawyer.
★ What makes him successful? His brains and his efficiency.
★ Why does he need our forms? To automate contract generation.
★ How will custom PDF templates help him? He’ll be able to
design contracts in any way he needs to.

31. @lxdraghici #WCEU
THE GIFT OF WORKING IN A HAPPY TEAM
★ Knowing the details → makes things predictable.
★ Predictable things → make us feel safe.
★ Feeling safe → makes us comfortable.
★ Being comfortable → helps us speak up.
★ Speaking up → helps us feel valued.

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THE GIFT OF WORKING IN A HAPPY TEAM

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THE GIFT OF WORKING IN A HAPPY TEAM

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★ Build solid roadmaps → by welcoming user feedback
★ Teach efficiently → by embracing user diversity
★ Work in a happy team → by discussing user scenarios

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STAY RESPONSIBLE

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STAY KIND

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STAY IN LOVE

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THANK YOU!