PERSONAL BRAND EXPLORATION
Alfonso Rojas
Project & Portfolio I: Week 1
March 5th, 2023

I come from a small town in the country, growing up I
was always taught to do the best I can and plan for any
outcome, this mindset led me to always take the initiative
in any group project in school, I have always wanted to
create great things growing up which is what led me to
Marketing, I strive to grow myself as well as any
company or individual to be the very best of themselves,
my goal is to be known as someone who creates great
things via marketing.
IDENTITY

PROFESSION
Potential Job Titles:
• Marketing Manager
• Public Relations Specialist
• Marketing Research Analyst
BRAND ARCHETYPE - I go about
my work in a strict & controlled
manner in order to ensure the
desired outcome of any project, this
approach helps me to avoid any
potentially chaotic outcomes
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

[CATEGORY of PEOPLE]
TARGET AUDIENCE
Claire Kelly
Outreach Plan:
• Establish a greeting of introduction and questions to
ask.
• I will make contact via email or LinkedIn
• I will Follow up with this person by the end of 2023
PROFILE
PICTURE Marketing Coordinator at
Holmes US
Matt Jones
Outreach Plan:
• Establish a greeting of introduction and questions to
ask.
• I will make contact via email or LinkedIn
• I will Follow up with this person by the end of 2023
PROFILE
PICTURE Marketing Specialist at
Doucet
Cheryl Sanclemente Outreach Plan:
• Establish a greeting of introduction and questions to
ask.
• I will make contact via email or LinkedIn
• I will Follow up with this person by the end of 2023
PROFILE
PICTURE Vice President, Public
Relations at Salesforce

GOALS
Short Term: (2024)
‣My Short term goal following graduation from
FullSail is to be established in one of my
preferred marketing fields and remain there for
around two years building experience and
connections
Mid Term: (2026)
‣Following my short-term goal I plan to move up
in my field in a manager/supervisor position to
expand my abilities
Long Term: (2030)
• My long-term goal is to start up my own marketing
company using the connections I have built over the
years.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Language Skills
SOFT
HARD
Novice / Adept / Expert
Computer Skills Novice / Adept / Expert
Time Management Novice / Adept / Expert
Organizational Novice / Adept / Expert
Project Management
SOFT
HARD
Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Writing Novice / Adept / Expert
Leadership Novice / Adept / Expert

I Help My Clients Create the impossible by
Giving it my all.
PROMISE

CREDENTIALS
Work Experience:
• Service pro
• Sales Representative
Education:
• High School Diploma, Mt. Oaks Charter
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• Leadership role for a crew clean up
during the California Butte Fire
Picture Relevant
to Your Industry
Goes Here

COMPETITION
Josean Montesino
Industry Experience:
• WWE Student Internship (2 years)
• Videos Production Coordinator (11M)
• Manager of Broadcast and Video
Production (Current)
Education:
• FullSail University Graduate (2021)
• Universidad Metropolitana 2014 - 2018
• DECA 2011 - 2014
Leadership Experience:
• Manager of Bradcast and video en Lakeland Magic
Skills and Proficiencies:
• Microsoft Office - 3 endorsements
• Microsoft Powerpoint- 3 endorsements
• Medios Sociales - 3 endorsements
Alfonso Rojas
Overall Online Presence:
• 500+ Connections, the Banner image of the current
Career Field, the Profile Image is influential, Profile is
very detailed with information regarding Josean?, No
Published Articles, Unaware of any other Social Media,
Unsure of customized URL
• Grade: Superior, 90 out of 100
HEADSHOT
Industry Experience:
• Sales Representative (1 Month)
Education:
• FullSail University (Currently Enrolled)
Leadership Experience:
• Organizer Leadership
Skills and Proficiencies:
• Skill (NA) - endorsements (NA)
Overall Online Presence:
• No Connections and no Banner image, Headshot semi
Professional, Profile not very detailed, No Published
Articles, Active on Facebook, LinkedIn URL is Not
Customized Grade: Poor, 20 out of 100

COMPETITION
Liz Bunker
Noteworthy Experience:
• Director Of Strategic Partnerships
• SVP of Marketing
Alfonso Rojas
HEADSHOT
Industry Experience:
• MIXT Vice President Marketing 2022-
present
Education:
• University of Wisconsin-Madison
Skills and Proficiencies:
• Advertising - 47 endorsements
• Marketing - 64 endorsements
• Brand Management - 10 endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Sales Representative (1 Month)
Education:
• FullSail University (Currently Enrolled)
Leadership Experience:
• Organizer Leadership
Skills and Proficiencies:
• Skill (NA) - endorsements (NA)
Overall Online Presence:
• No Connections and no Banner image, Headshot semi
Professional, Profile not very detailed, No Published
Articles, Active on Facebook, LinkedIn URL is Not
Customized Grade: Poor, 20 out of 100

BRAND POSITION
For Any and all clients and friends who require
marketing needs, I provide an amazing service
because im not here to earn a quick buck, im here
because I care and love what I do and enjoy
creating something great for someone else.
“ALFONSO”

NETWORKING &
MARKETING
Industry Events & Organizations
• DigiMarCon 2023
‣ July 10th | 1 Old Bayshore Hwy, Millbrea, CA
• San Francisco Travel’s 2023 Marketing Conference
‣ March 21st | The Warfield, 982 Market St, San
Francisco, CA
• International Conference on Affiliate Marketing and
Marketing
‣ June 6th | Zoom Gathering
Digital Marketing
• Primary Content: I plan to create content that reflects who I
am and how I stand by what I say, content showcasing the
skills I have learned and the dedication to my craft.
• Primary Tools: I plan to use my social media account to help
me share my content, platforms such as Facebook, Twitter,
Instagram, and LinkedIn
• Website: I plan to use it by sharing it to others so they can
see what I am capable of doing
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• I plan to have a mentor the is currently or was in a
management position in the marketing field, preferably
one that is enthusiastic to teach and guide me along my
way, I hope to establish this before the end of 2023
Formal Education
• Bachelor’s Degree in Sports Marketing & Media
expected November 2024
Technical Skills
• Project Management, LinkedIn Learning August 2023
• Leadership Skills, LinkedIn Learning, August 2023
• Data Analysis, LinkedIn Learning, August 2023
Soft Skills
• Writing, LinkedIn Learning, August 2023
• Organizational Skills, LinkedIn Learning, August 2023
• Writing Skills, LinkedIn Learning, August 2023

Alfonso Rojas
You know how people try to make their business grow but can't figure out
why it isn't, Well what I do is look at them and help them figure out what's
working and what isn't, for my barber is was his online portfolio, and cards,
his portfolio did have the style’s he is able to do and his business cards
were kind of bland so what I did Is took video and images of him cutting hair
so he has quality images to share with the world and with is cards I took
what was a black and white colored card and turned it into a professional
looking card while still incorporating his style

REFERENCES
Liz Geavaras Bunker - Vice president marketing - mixt | linkedin. (n.d.).
Retrieved March 5, 2023, from https://www.linkedin.com/in/liz-geavaras
Josean Montesino Centeno - manager of broadcast and video production ...
(n.d.). Retrieved March 5, 2023, from
https://www.linkedin.com/in/josean-montesino-centeno-0a4b2615b
500+ "Claire Kelly" profiles | linkedin. (n.d.). Retrieved March 5, 2023, from
https://www.linkedin.com/pub/dir/claire/kelly
Matt Jones - Chief executive officer - sigma defense systems LLC - linkedin.
(n.d.). Retrieved March 5, 2023, from https://www.linkedin.com/in/matt-
jones-a35b483
Cheryl Sanclemente - San Francisco, California, united ... - linkedin. (n.d.).
Retrieved March 5, 2023, from
https://www.linkedin.com/in/cherylsanclemente
13-1161.00 - market research analysts and marketing specialists. O*NET
OnLine. (n.d.). Retrieved March 5, 2023, from
https://www.onetonline.org/link/summary/13-1161.00
27-3031.00 - public relations specialists. O*NET OnLine. (n.d.). Retrieved
March 5, 2023, from https://www.onetonline.org/link/summary/27-
3031.00
11-2021.00 - marketing managers. O*NET OnLine. (n.d.). Retrieved March 5,
2023, from https://www.onetonline.org/link/summary/11-2021.00
International Conference on Affiliate Marketing and Marketing Strategies
ICAMMS on June 07-08, 2023 in San Francisco, United States. (n.d.).
Retrieved March 5, 2023, from
https://conferenceindex.org/event/international-conference-on-affiliate-
marketing-and-marketing-strategies-icamms-2023-june-san-francisco-
us
World Academy of Science, Engineering and Technology. (n.d.). Retrieved
March 5, 2023, from https://waset.org/conferences-in-june-2023-in-san-
francisco/program
Services: The westin san francisco airport hotel. DigiMarCon Silicon Valley -
Digital Marketing, Media and Advertising Conference & Exhibition |.
(2022, February 3). Retrieved March 5, 2023, from
https://digimarconsiliconvalley.com/the-westin-san-francisco-airport-
hotel-services/