Alfred M Ferrer

1. PERSONAL BRAND EXPLORATION
Alfred M Ferre
r
Project & Portfolio I: Week
1
October 2021

2. My name is Alfred Ferrer born and raised in San Juan Puerto
Rico, a fan of the sports business in general but I love to
consider myself a historian of the sport of basketball and the
professional wrestling industry especially of the NBA and WWE.
Besides having an interest in the world of sports I have found
that one of my true passions in life is serving others, that is why
I created an amateur basketball league called Liga Nacional
Llorens Torres which mission consists in promoting peace and
unity through the sport of basketball. I've worked as a
Community Engagement sr specialist for over two years in a
nonpro
fi
t organization called Save The Children as well as
organized community-based activities surrounding sports. I take
pride in providing excellent work in everything especially if it's
related to sports and connecting with communities.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Sports Media Programming Directo
r
• Sports Marketing Directo
r
• Social Media Manage
r
BRAND ARCHETYPE - Heroe
Archetyp
e
I take pride in connecting with communities, most
sports organizations rely on their consumers to
become successful and this is where my experience
comes from. Having already worked in nonpro
fi
t
organizations, community-based actives and having
the passion to serve others I can become an asset for
any company in search of any media or marketing
manager.
Marketing and Media for Sports Industry
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
Meredith Hutt
Outreach Plan
:
• I am currently planning on working an small
independent wrestling company to get the experience
required for a position within the WW
E
• The method of communication I will utilize to contact
this person will be via email once I apply for a positio
n
• Contact Meredith Hutt once my bachelors degree is
acquired by this time I will already have around 2 years
of experience working with a small independent
wrestling company
Vice President of human resources at
WWE
Eddie Charbonier
Outreach Plan
:
• Prepare a proposal of the amateur basketball league
Nacional Llorens Torre
s
• Prepare an memorize an elevator pitch to schedule a
meeting with the senato
r
• Once I have my proposal
fi
nalized and completed a
presentation I will contact the representative
Representative at Puerto Rico House of
Representatives
Oris Stuart
Outreach Plan
:
• Include my experience managing the amateur
basketball sports league in Puerto Rico in my resume,
also my experience as a administrator in Guerra de la
NBA a hispanic NBA fan page with over 374k followers
.
• I will contact this person once I have applied for a
position within the NBA via email.
• I will contact the person once I
fi
nalize my bachelors
degree in sports media and marketing.
Chief People and Inclusion of
fi
cer at NBA

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Get hired in an entry level position either in the
NBA or WW
E
‣ I already have experience and will continue to increase my
knowledge by managing an amateur and directing all of its
media and content. By getting hired in an entry-level position I
can start climbing up the ladder into a bigger role within the
company however before I graduate my action goal would be
to learn how to work on photoshop and video editing to have
that technical skill in my resume to achieve this short term
goal.
Mid Term: 202
7
• Get hired as a Media/Marketing coordinato
r
• After getting hired at an entry-level, my next step will be to
establish myself into a bigger role within the company. Once I am
hired my action goal would be to learn the ins and outs of the
company and get familiarized with all of their marketing and
media procedures and goals.
Long Term: 203
3
• Become a Media/Marketing manage
r
‣ Achieve my dream job within the NBA or WWE as a Marketing
or Media manager.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Develop and manage plans in excel documents Novice / Adept / Expert
Excellent Communication skills Novice / Adept / Expert
Creative mindset (ability to pitch and develop creative
ideas)
Novice / Adept / Expert
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Excellent interpersonal skills Novice / Adept / Expert
Social Media knowledge Novice / Adept / Expert
Web page creation
Administration and management

7. My promise is to provide my knowledge and
expertise gained throughout my college
education and work history to any sports
company that puts their trust in a marketing
manager as my self who can be reliable and
trustworthy.
PROMISE

8. CREDENTIALS
Work Experience
:
• Save The Children Engagement Senior
Specialist- Identify Puerto Rico’s most
vulnerable communities impacted after
hurricane Maria, help them get organized,
create a community-based organization and
help them apply for grants (over 200k obtained
in grants for the communities
)
Education:
• Sports Marketing and Media, B.S., Full Sail University (Exp. 2023)
Awards:
• Created and directing Liga Nacional Llorens
Torres Amateur basketball league (32 teams from
all around Puerto Rico) celebrated yearly
.
• Volunteer as a basketball coach
• Created basketball club for public housing
projects in Puerto Rico

9. COMPETITION
Cindy Chen
Industry Experience
:
• 3 yrs
Education
:
• Temple University- Bachelor of Science- Sports and
recreation management
Leadership Experience
:
• Multi-channel Network Manage
r
Skills and Pro
fi
ciencies
:
• Public Relations - 2 endorsements
• Strategic planning - 1 endorsements
• Writing - 2 endorsements
Alfred M Ferrer
Overall Online Presence
:
• Cindy Chen has 988 connections in Linkedin, has a
customized banner of the areas she has had work
experience, and a very nice and professional headshot.
The pro
fi
le shows all of her education and work
experience and she has published news from the
University to the NBA
.
• Grade:Superior, 88 out of 100
HEADSHOT HEADSHOT
Industry Experience
:
• Student
Education
:
• Full Sail University Sports Marketing and Media
Leadership Experience
:
• Created amateur basketball league in Puerto Ric
o
• Community Engagement Specialist- Save the Children
Skills and Pro
fi
ciencies
:
• Bilingual communications - 0 endorsements
• Interpersonal skills - 0 endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence
:
• I have 88 connections and have not used LinkedIn as
much as I should have. I have a customized banner but
I need to work on it. No published articles so far as well
and my pro
fi
le is not very detailed.
• Grade: Poor, 35 out of 100

10. COMPETITION
Adrian Perez Zaid
Noteworthy Experience
:
• Published an article on business bene
fi
ts that clubs
have for playing UEFA champions league
fi
nal
s
Alfred M Ferrer
HEADSHOT HEADSHOT
Industry Experience
:
• 1yr
Education
:
• Full Sail University Sports Media and Marketing
Skills and Pro
fi
ciencies
:
• Does not have any highlighted skills in the pro
fi
le
Overall Online Presence
:
• Adrian has 37 connections, his headshot could be
better and the speci
fi
cations of his work experience are
not detailed. He does have some details on projects he
did while in Full Sail University like a proposal for the
Los Angeles Clippers which I
fi
nd interesting. No
customized banner on his pro
fi
le page.
• Grade: Average, 75 of 100
Industry Experience
:
• Student
Education
:
• Full Sail University - Sports Media and Marketing
Leadership Experience
:
• Created amateur sports league in Puerto Ric
o
• Community Engagement Specialist- Save the children
Skills and Pro
fi
ciencies
:
• Bilingual communications - 0 endorsements
• Interpersonal skills - 0 endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence
:
• I have 88 connections and have not used LinkedIn as
much as I should have. I have a customized banner but
I need to work on it. No published articles so far as well
and my pro
fi
le is not very detailed
.
• Grade: Poor 35 out of 100

11. BRAND POSITION
• Growing up I learned that the most important
achievement in life is leaving a legacy. Once our time
comes to an end on the earth we will not take anything
with us and we can only leave materials to our loved
ones that can last decades, but leaving a legacy
transcends from generation to generation. That is my
life’s motivation. Connecting with others and changes
lives through sports
.
ALFRED M FERRER

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• DECA Sports and Entertainment Marketing Conference
‣ February 2-6 2022 | Orlando Florid
a
• International Conference on sports marketing and social
media
‣ December 16-17, 2023 | Bangkok Thailan
d
• International Conference on Sports Management and
Sport Marketin
g
‣ April 9-10,2022 | New York
Digital Marketing
• Primary Content: During my work on Liga Nacional Llorens
Torres I will work on uploading photos and videos of the game
as well as my attendance at future sports media and
marketing conferences
.
• Primary Tools: I will use Instagram, Facebook, and LinkedIn
accounts to promote my content
.
• Website: Moving forward I will start building up my
professional digital portfolio on LinkedIn to create awareness
surrounding every activity I do in regards to sports.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
The mentor I will search for will be someone with at least
over
fi
ve years of experience and dedication in the sports
industry in Puerto Rico. Respected and with leadership
skills. November 2nd, partnership deadlin
e
Formal Education
• Full Sail University Sports Media and Marketing
bachelors degree, 202
3
Technical Skills
• Data analysis tutorials in Linkedin Learning, December
2021
• Learn video editor skills in Linkedin Learning - Linkedin
Learning, February 2022
• Graphic design course - Linkedin Learning, January
202
2
• Excel for Marketers course- Linkedin Learning, March
2022
Soft Skills
• Time management fundamentals - Linkedin
Learning, October 2021
• Preparing to lead course (developing mental
toughness - Linkedin Learning, March 202
2
• Project leadership course, November 2022

14. Alfred M Ferrer
If you are in search of someone passionate about
sports, dedicated to connect with the audience and
create brand awareness within different sector’s and
communities im the person, as a matter of fact, I have been working with
communities and managing an amateur sports league of 32 teams for over 6
years already and have succeeded in doing so by creating innovated and fresh
content in our social media platforms.
“

15. REFERENCES
Summary report for: 39-9032.00 - recreation workers. O*NET OnLine. (n.d.).
Retrieved October 3, 2021, from https://www.onetonline.org/link/
summary/39-9032.00.
onetonline, O. (2021). Summary report for: 27-2012.03 - media programming
directors. O*NET OnLine. Retrieved October 3, 2021, from https://
www.onetonline.org/link/summary/27-2012.03.
Website, C. (n.d.). Biografía - Hon. Eddie Charbonier Chinea. Retrieved
October 3, 2021, from http://www.tucamarapr.org/dnncamara/web/
ComposiciondelaCamara/biogra
fi
a.aspx?rep=191.
Meredith Hutt - vice president of human resources - WWE ... (n.d.). Retrieved
October 3, 2021, from https://www.linkedin.com/in/meredith-
hutt-0952248.
Young, J. (2020, July 23). Oris Stuart chief people and inclusion of
fi
cer NBA.
CNBC. Retrieved October 3, 2021, from https://www.cnbc.com/
2020/07/23/nba-appoints-oris-stuart-chief-people-inclusion-of
fi
cer.html.
Social Media Strategy & Content manager - NBA 2K League. Careers at the
NBA. (n.d.). Retrieved October 3, 2021, from https://
nbacareers.nba.com/job/New-York-Social-Media-Strategy-&-Content-
Manager-NBA-2K-League-New-10022/683431101/.
EntertainmentCareers.Net. (n.d.). Marketing coordinator - WWE - stamford.
EntertainmentCareers.Net. Retrieved October 3, 2021, from https://
www.entertainmentcareers.net/wwe/marketing-coordinator/job/344159/.
Sports and entertainment marketing conference. DECA Inc. (2021, September
30). Retrieved October 3, 2021, from https://www.deca.org/high-school-
programs/high-school-educational-conferences/sports-entertainment-
marketing-conference/.
ICSMSM 2023: 17. international conference on sports marketing and social
media. Open Science Research Excellence. (n.d.). Retrieved October
3, 2021, from https://waset.org/sports-marketing-and-social-media-
conference-in-december-2023-in-bangkok.
ICSMSM 2022: 16. international conference on sport management and sport
marketing. Open Science Research Excellence. (n.d.). Retrieved
October 3, 2021, from https://waset.org/sport-management-and-sport-
marketing-conference-in-august-2022-in-new-york.
Adrián Pérez Zaid - linkedin.com. (n.d.). Retrieved October 3, 2021, from
https://www.linkedin.com/in/adrianperezzaid.
Cindy Chen - Public relations intern - linkedin. (n.d.). Retrieved October 3,
2021, from https://www.linkedin.com/in/junran.