When trying to use algae for commercial products and/or services there are a few things that should be considered. *How are you going to grow the algae? *Are you going to produce a product or provide a service? Or both? This presentation gives a general overview of factors to consider when trying to generate revenue from algae.

1. AlgaeU.com Algae to revenue Growth systems, products, and services June 23, 2010

2. Outline How are you going to grow algae? Product or service? What is next? About AlgaeU.com

3. Systems How are you going to grow algae? System- deciding on a system to grow algae will determine expected productivity, and give you the ability to estimate the costs for infrastructure. The system selected will also play an important role in site selection.

4. Systems Open air systems open ponds Closed systems Combination systems photobioreactors Credit: Arizona State University fermentors Credit: HR BioPetroleum Credit: Mark Lemos Credit: Solazyme

5. System costs High productivity Low cost systems High cost systems Low productivity

6. Product or service? Are you going to produce a product or provide a service? Or both?

7. Product or service? Services Products Credit: Florida State University

8. Product or service? The product market large commodity market like the energy sector niche higher value markets that can be easily saturated. Products for a large market with low revenue on individual unit sales include biofuels (biodiesel, green diesel or renewable diesel, ethanol, jet fuel, etc.), and high protein biomass (animal feed). Products for the higher value markets include nutraceuticals (beta-carotene, omega oils, etc), pharmaceuticals, pigments, or bioproducts. Credit: Damien Hirst

9. Product or service? The services market current services wastewater remediation future services carbon dioxide recycling, mitigation, and sequestration. * Credit: TMWRF.com *Mitigation and sequestration all depend on the final use of the biomass.

10. Decide on what strain of algae to use. there are an overwhelming number of algae strains to choose from. Determine the amount and source of inputs (nitrogen and phosphorus, or carbon dioxide) needed to grow the algae. Determine the method of harvesting and processing that is best suited for your product. Identify the product distribution channels. What is next?

11. About AlgaeU.com What is Algae U? Algae U is short for Algae University. We are a collaborative website focused on algae research and applications. Visit and learn how you can help at AlgaeU.com Follow us: twitter.com/AlgaeU