This document describes Caffè Trucillo, an Italian coffee company founded in 1950 in Salerno, Italy. It provides an overview of Trucillo's coffee philosophy, production process, product offerings including various coffee blends in different formats, and company information about its mission, values, vision, quality standards, markets, and distribution channels. Trucillo aims to spread Italian coffee culture worldwide while maintaining tradition and quality in all aspects of its business.
2. Caffè Trucillo
We present you a visual tale of a coffee history
made of tradition, quality and passion
3. Our Coffee Philosophy
For our coffee, we make a
careful selection of top-
quality Arabica and Robusta
coffee beans: naturally, we
add a pinch of our passion,
stirred in with vast
experience, to obtain the
right mix! The result is a
unique blend, something
exceptional, to be
appreciated by connoisseurs,
using the sum of their
sensory perceptions
Coffee
4. Listen
Our coffee at once proclaims
that we have selected our
beans with utmost care. Only
beans which are whole and
completely ripe have passed
the test: this is the story of our
experience, for all who listen
Coffee
5. Smell
The intense aroma which
we develop comes from
our slow-roasting process -
carried out in the time-
honoured manner, except
that we have raised it to
new heights through our
up-to-the-minute
technology. Breathe deep
this heady mixture!
Coffee
6. Taste
The kind of beans used in a
blend are fundamental With
its fullness combined
generously with body yet
boasting elegance offset by
roundness, the taste buds
respond at once to the aroma.
It will linger on the palate until
the final drop is imbibed, an
unforgettable taste
Coffee
7. Touch
The silkiness of the beans and
the smoothness of the lightest
possible velvety cream are
unique to our espresso. These
are the proof of the care and
research that go into our
production: the final caress!
Coffee
8. Look
We have created
enchanting objects for
serving and presenting our
coffee to perfection. These
interpret and echo our
culture: an unmatchable
coffee deserves the most
attractive cup for showing
it off, see for yourselves!
Coffee
9. Our Blends
We import natural and washed
Arabica and Robusta coffee
beans from the best production
countries across tree
continents Centre and South
America, Africa and Asia. We
use only the selected beans
skilfully blended in a different
percentages before roasting to
create a pleasant aromatic
richness, velvet body, balanced
taste in our blends
Coffee
10. Production Laboratory
The high quality of our blends is
controlled in our Production
Laboratory with a Sensory Analysis
System by a panel of qualified
coffee taster. On sight, a perfect
Italian Espresso has a hazel-brown
foam with a very fine texture.
The nose reveals an intense scent
with notes of flowers, fruits,
toasted bread and chocolate. Its
taste in round, substantial and
velvet-like. Sour and bitter tastes
are well balanced and neither one
prevails over the other. There is no
astringent taste
Coffee
11. Trucillo at Bar, Home, Office
We proudly offer Trucillo
coffee with a wide range of
blends and products in
more than 40 countries in
world. From luxury hotels,
excellent cafeterias, fine
restaurants and gourmet
stores, to a retail chains,
sharing with our customers
the pride of offering
together all the pleasures
held in a cup of coffee
Coffee
12. 1000g beans
Our blends dedicated to the espresso world
Grand’Espresso
Gran Bar
Gran Horeca
Gran Moka
Products
13. Espresso Italiano Certified
Grand’Espresso 1000g beans
Blend of coffee beans from several species,
varieties and origins. Qualified and certified
for its excellent organoleptic and sensory
characteristics. The full aroma of a pure,
natural and washed Arabica with several notes
- chocolate, vanilla and toasted almonds, of
selected Robusta, and some fruit or flower
suggestions - the sweet, fragrant balance of
tastes, providing a round and smooth
sensation, completed by the rich vibrant
aftertaste. A sublime discovery, a pleasure
that affects all the senses!
Products
14. Espresso Bar
Gran Bar 1000 beans
Blend of seven origins of Arabica and
Robusta coffee beans.
The aromatic richness and the dense and
well-rounded taste of this blend are given
by the perfumes of selected coffee beans
from Central and South America, combined
with the intense chocolate taste of African
coffees. The exquisite taste of our tradition
Products
15. Espresso Horeca
Gran Horeca 1000g beans
Blend made by selected natural Arabica
and selected Robusta.
It is a cup of full-bodied and rich-aroma
Products
16. Espresso Moka
Gran Moka 1000g beans
Blend of selected Arabica and Robusta
provide a full-bodied velvety cup of
coffee with a strong and decisive taste
Products
18. 100% Arabica
100% Arabica 500g beans
Blend with a careful selection of top quality
pure, natural and washed Arabica. A coffee
with aromas of chocolate, vanilla and
toasted almonds, and some fruit and flower
notes. Sweet, fragrant and balanced taste,
rich vibrant aftertaste. The pleasure of an
exclusive and excellent cup of espresso
Products
19. 100% Arabica Organic Fair Trade
100% Arabica Organic 500g beans
Blend of selected and top-quality Arabica
coffee beans from organic agriculture.
An espresso coffee of the finest aromatic
intensity. A balanced, fresh and natural
taste, providing an experience of absolute
pleasure.
Fair Trade ensures that the
farmers are paid a stable and fair price for
their product.
Love for a good cup of coffee.
Respect for the environment
Respect for life
Products
20. Espresso Bar
Espresso Bar 500g beans
Blend of fragrant Arabica coffees
combine with the rich taste of
chocolaty Robusta, gives a great
aromatic intensity and a rich and
full-bodied taste
Prodotti
21. Decaffeinated 500g beans
Decaffeinated 6,25g single dose
Blend of Arabica and Robusta that
has been naturally decaffeinated
and roasted. Caffeine not
exceeding 0,10%
The fragrant pleasure of
decaffeinated coffee
Espresso Decaffeinated
Products
22. Filter Coffee
Filter Coffee 64g ground
Blend of premium Arabica
and Robusta for a cup of
coffee that preserves all
the characteristics of taste
and aroma of the great
Italian tradition
Products
23. 250g beans
Espresso 100% Arabica
Blend with a careful selection of top quality pure,
natural and washed Arabica. A coffee with aromas
of chocolate, vanilla and toasted almonds, and
some fruit and flower notes. Sweet, fragrant and
balanced taste, rich vibrant aftertaste
Espresso Bar
Blend of wide range of Arabica and Robusta coffee
beans. The fragrant Arabica coffees combined with
the rich taste of chocolaty Robusta gives a great
aromatic intensity and a rich and full-bodied taste
Espresso Moka
Blend of Arabica and Robusta coffee with a strong
flavour
Products
24. 250g ground
100% Arabica Blend with a careful selection of top quality pure,
natural and washed Arabica. Sweet, fragrant and balanced taste, rich
vibrant aftertaste
Bar The fragrant Arabica coffees combine with the rich taste of
chocolaty Robusta, gives a great aromatic intensity and a rich and full-
bodied taste
Moka Blend of Arabica and Robusta coffee with a strong flavour
Deca Blend of Arabica and Robusta ,naturally decaffeinated and
roasted. Caffeine not exceeding 0,10%
Products
25. Tin 250g beans and ground
100% Arabica A coffee with aromas of chocolate, vanilla and toasted
almonds, and some fruit and flower notes. Sweet, fragrant and balanced
taste, rich vibrant aftertaste
Bar The fragrant Arabica coffees combined with the rich taste of
chocolaty Robusta, gives a great aromatic intensity and a rich and full-
bodied taste
Moka Blend of Arabica and Robusta coffee with a strong flavour
Deca Blend of Arabica and Robusta, naturally decaffeinated and roasted.
Caffeine not exceeding 0,10%
Products
26. We produces three unique blends in pods for easy use at
home or in the office
100% Arabica Blend with a careful selection of top quality
Arabica. A coffee with a sweet, fragrant and balanced
taste, rich and intense aroma
Espresso Bar Blend of selected Arabica and Robusta. A
coffee with great aromatic intensity and a rich and full-
bodied taste
Deca Blend of Arabica and Robusta that has been naturally
decaffeinated. Caffeine not exceeding 0,10%.
Filter pod kit (plastic cup, sugar, stirrer)
Pods
Products
27. Capsules FAP and
compatible NESPRESSO ®*
Quality and technology to taste a true espresso at home and
office. The excellence of Trucillo coffee in the easy
convenience of a capsule FAP System and compatible
NESPRESSO®*
*(The trademark is not the property of Caffè Trucillo S.p.A. or other connected companies)
100% Arabica Blend with a careful selection of top quality
Arabica. A coffee with a sweet, fragrant and balanced taste,
rich and intense aroma
Espresso Bar Blend of selected Arabica and Robusta coffees
with a great aromatic intensity and a rich and full-bodied taste
Deca Blend of Arabica and Robusta that has been naturally
decaffeinated. Caffeine not exceeding 0,10%
Products
29. Cremacaffè
Cremacaffè 900g bag
A new way to enjoy the taste
of a coffee, a pleasant creamy
break, suitable all year long at
any time of the day
Products
30. Caffè Ginseng & Chocolate
Caffè Ginseng 500g bag
Is a real boost of energy in
sips of pure pleasure: the
revitalizing properties of
coffee and ginseng are
mixed into a tonic drink that
offers moments of absolute
well-being
Chocolate 1000g bag
A warm drink always
perfectly dense, thick and
warm, that invite to
pleasure
Products
31. Topping
Espresso Remix Topping
A new cafeteria line designed
to create a special, unique
Trucillo coffee drink
Chocolate Topping
Hazelnut Topping
Caramel Topping
Products
32. Syrups
Espresso Remix Syrups
A new cafeteria line designed
to create a special, unique
Trucillo coffee drink
Vanilla
Amaretto
Jamaica
Chocolate
Hazelnut
Cinnamon
Products
33. Elegance, tastefulness,
attention to detail
Cup 60cc
Cup 100cc
Cup 180cc
Cup 205cc
Cup 290cc
Mug 340cc
Milk pot
TeA pot
Glass
Merchandising
Prodotti
35. Cup Collection
Products
Trucillo World Collection celebrates Italian
Espresso success in the world where the
globe, through the game of empty and full,
white and black, seems to create a coffee
spot. To complete Trucillo Collection, the
Trucillo Spoon is the ideal to taste an
excellent Espresso preserving the cream
compact and unchanged
38. Cesare Trucillo
The story of our company, Caffè
Trucillo, begins in Salerno in 1950,
when Cesare Trucillo, busy with
cargo vessels and sacks of raw
coffee beans, begins to work with
the best importers and dealers of
the time
Company
39. Coffee starts turning into
a passion, that, being
shared by his family too,
especially his brothers
Umberto, Matteo and
Vittorio, will become a
family tradition
History
Azienda
40. Cesare Trucillo founded the
company with the brand
Caffè Moka Salerno, roasting and
marketing fine quality coffee blends,
serving the best espresso cup
Caffè Moka Salerno
Histor1950
Company
41. Since 1980, Matteo, son of the founder, has been in charge of the
business. Linking the two principles of a strong tradition and a
constant eye on innovation, he has carried the firm to new heights
and won widespread approval for his values and inspired
management
A Family Passion
“To describe our
Company, just speak
about our Espresso
Coffee. And vice versa.
The coffee we made
has our name and,
with it, all that is
enclosed: because we
are our coffee”
Company
42. Our Mission
We make things with the heart
We love the quality as well as our customers and we know that
besides their needs, we want to anticipate their desires
“We want to make an excellent coffee, capable of spreading the
whole Italian coffee culture, taking care of every aspect from
production to marketing, from bean to cup”
We do it through our own values, the daily commitment and our
knowledge sharing
Company
43. Our Values
We live our values committed to follow all the behaviors that support them and shape
the way we work every day:
Being authentic
We act every day with integrity, reliability, honesty. Acting the right way rather than
the easiest
Being excellent
Be a highly effective, lean and fast-moving organization
Believing in our people
Each one of them plays his own role making the difference
Continuous learning
We listen, we learn, we improve
Achieving results together
We believe in the teamwork value because working together and sharing projects
makes us stronger
Winning with our customer
Because if our customer succeeds, we succeed
Company
44. Our Vision
One Dream, one Team, one World
We have our natural talent made up of “know-how” and the mastery
of its practices
We know how to make a delicious coffee, the result of
craftsmanship, our dream is to integrate it into an international
prospect, become a prestigious company with the spirit of the
traditional “Italian workshop”. We want to be a team made up of
"we" and "you", where different traditions, cultures and experiences
are enhanced to create one world without distances, joined by the
pride of offering all together this little taste of distilled passion held in
a cup of coffee
Company
45. Trucillo Team
Our team always seek to
achieve the highest quality in
all fields. Every step taken
towards this goal provides
the motivation to go still
farther. Our qualified team
carry on a constant dialogue
with clients, in order to
assist them in every stage of
their business to establish a
trust-based relationship
Company
46. In Italy, in the World
Caffè Trucillo has been present in Italy for 65 years and worldwide
with a dynamic and professional sales network based on the
qualified distributors. We manage with the equal care both National
and International market, offering an excellent product that holds all
the Tradition and Passion for the high quality coffee. Over the time
our brand has grown in more than 40 countries throughout Europe,
America, Asia for which we thanks our partners and our top class
quality
Company
47. Our customers
High quality Espresso from Salerno, Italy, captures the world.
Trucillo coffee is offered in hotels chains such as Grand Hyatt, Four
Season, Oberoi and prestigious retail chains like Loblaws, Sobeys in
Canada, Tesco in UK, Auchan in Russia and many others
Company
48. Market Share
Our coffee export sales cover
the 40% of the whole coffee
distribution and it is increasing
every year
Company
70%
8%
10% 12%
Quote di mercato
Italy Asia
America Europe
49. Channels Share
Our distribution channels are
HO.RE.CA. (Bars, Cafes, Hotels, Restaurants)
Retail (Supermarkets, Stores, etc.)
OCS (Office Coffee System)
Company
80%
15% 5%
Channels Share
HORECA
RETAIL
OCS
51. Quality System
ISO Quality System Certification Certified Quality UNI EN ISO
9001:2008 achieved in 2000 for Production and Sale of roasted
coffee Technical assistance and Training Centre
Company
Company
52. BRC Global Standards
BRC Global Standards
It certifies Production and the Packaging
of both bean roasted coffee and ground
roasted coffee.
We achieved grade A! The certification
respects the international food quality
standard to grant the consumer Quality,
Hygiene, Safety
Company
54. Organic Coffee
Organic Agriculture promotes the food
production in a healthy way both social
and economic.
The main point is the respect for the
environment, ruling out the use of
chemical fertilizers to protect nature
Company
55. Fairtrade
The Fairtrade Certification Mark is your
independent guarantee that this product
has been traded according to the
international Fairtrade Standards. The
purchase of this product enables the
improvement of the producers working
and living conditions, especially in
developing countries and it encourages
environmental protection
Company
56. The Technical Centre
Trucillo Technical Centre was designed to extend to customers
complete technical support and knowhow as to how to make and
serve the best Italian coffee.
Our qualified technicians provide a professional service and
maintenance to the coffee equipment to guarantee to our customers
the quality of the coffee in the cup
Company
57. Training Centre
The Trucillo Training Centre is the place to learn all about coffee.
Since 1998 we have been providing advanced training for
employees, professionals and managers from the hospitality and
catering sectors, as well as for coffee enthusiasts, in our campaign
to spread information about correct Espresso Coffee preparation
“We teach the art of espresso, we accompany in the discovery of
coffee taste , we suggest to share delicious moments with own
customer. During these years we’ve had the pleasure to share,
with more than 5000 people, the passion for the quality’’
Company
58. Since 1988
65 years of experience in
quality coffee at your disposal
at Trucillo Training Centre. We
provide full specialized
training to learn all about the
art of Italian coffee
“We are willing to extend to
our partners in the world,
complete technical support and
knowhow, such as how to
make and serve the best Italian
coffee, cappuccino, coffee
drinks and how to maintain
coffee machines”
Company
59. Training activities
A constant and qualified training
activity is dedicated to support
our sales network in Italy and
worldwide. We have created a
proper centre of learning willing
to support our customers to
seize the opportunities arising
from continuous market changes,
not only by offering a quality
product, but business solutions
and innovation adjusting the
offer to new trends
Company
60. Training Activities
Trucillo team and partners
in Italy and worldwide
Professionals in foodservice
Associations, Institutes and
schools involved in the food
& beverage sector
Partner of the International
Institute of Coffee Taster
Company
61. IIAC Training Point
Training Point of the International Institute of
Coffee Tasters (I.I.A.C.)
Espresso Italiano Tasting
Espresso Italiano Specialist
Company
62. The Key to Success
The Trucillo Training Centre courses are reserved to the Trucillo clients
and distributors in order to support and improve their business
• Qualifying Trucillo partners
• Helping establishing good relationship with old and new customers
• Creating opportunities to meet experts in the field of food service
• Carrying out high visibility and good image for our partners
• Improving their business
• Providing them additional value to compete on the market, such as
the training activities, real promotional tools for business
development
Company
63. Our Courses, given by our qualified teachers
1. The ABC of coffee – a fascinating journey to the heart of a good
coffee
2. 5 Keys to a perfect espresso - the correct way to manage your
equipment to obtain a perfect espresso
3. Espresso tasting – discover your own sensory perception to
become a connoisseur of body, taste and aroma
4. The art of cappuccino - Learn how to serve your customers a
perfect cappuccino
5. Coffee hour – improve your business with tempting coffee-
based drink that will amaze your customer
Training Courses
Company
69. Corporate Identity
In Italy, coffee is art and
culture; in the world, the
Italian Espresso Coffee is a
symbol, the representative
of the refinement and taste
for which we are famous
In a rich and fragrant cup is
concentrated the Italian
ability of giving style and
elegance to a simple
gesture, such as drinking a
cup of coffee
Communication
70. Brand Identity
Trucillo image is the acting-out of our identity, made of story, quality,
passion for what we do and what we love doing all along: the coffee
Communication
71. The White
The brightness of the white colour dissolves the form, releases the
product and the goodness of our coffee comes in its essence, purity,
quality
Communication
72. Innovation the QR Code
We have been the first Roasters
in the Coffee Industry to use
QR Technology, applying it to
all the packs, providing the
chance to get more info about
the products and the Company
to the customer, guiding them
during theirs choosing process
Communication
73. Packaging
Our packaging are made by a
white background matt
surface, which represents the
pureness of the raw material
used in our blends, in contrast
with the elegance of a glossy
surface of the brand, the
image and the text. Because
we love doing things good and
beautiful
Communication
74. Design
We know exactly how a supreme espresso should be and we found a
way to extend the pleasure it can give
The colours, shapes, style elements of visual merchandising are realized
with the same passion and professionalism which we prepare our
blends
Communication
75. The Brand, the Cup
Communication
Our logo cup goes back over Trucillo brand lines,
the logotype inclination becomes the cup shape and the letter
“C”of Trucillo, the cup handle
79. Web & Social Network
www.caffetrucillo.it
www.facebook.com/caffetrucillo
#caffetrucillo
@caffetrucillo
Communication
We listen, we understand, we talk with all Trucillo coffee lovers
worldwide
80. Exhibitions
Caffè Trucillo takes part to the world’s leading food fairs for
the retail trade and the food service market
Host –Milano, Tuttofood-Milano, Sigep-Rimini, Anuga-Koln,
Sial-Paris
Communication
81. Main PointsCaffé Trucillo
Coffee
Blends
Origin & Variety
Selection
Sensory
Analysis
Bar Home
Office
Products
Beans
Ground
Pods
Capsules
Sugars
Instant product
Topping &
Syrups
Merchandising
Company
History 1950
Mission Value
Vision
Our People
Distribution
Quality
Certifications
Assistance
Training Centre
Communication
Our Identity
Image
Design
Web & Social
network
Exhibition
