8Orders Company was Founded from 3 Years and specializes in the online food ordering through its application (8Orders) which had been downloaded by +5000 user in Play store and app store.

1. 8ORDERS
Social Media Marketing
Strategy
BY / Eng. Ali Embaby

2. INTRO
Brand Name: 8Orders
Campaign Name: ‫التشجيع‬ ‫عروض‬ ‫اطلب‬|
‫هنوصل‬ ‫واحنا‬ ‫اطلب‬
Campaign Objective: Engagement &
increase sales

3. OUTLINES
Brand Identification (Competitive
Advantage)
Business Goals & Objective
SWOT Analysis
Target Audience
Strategy Brief

4. BRAND IDENTIFICATION (COMPETITIVE
ADVANTAGE)
 8Orders Company was Founded from 3
Years and specializes in the online food
ordering through its application (8Orders)
which had been downloaded by +5000 user
in Play store and app store.
 1st online food ordering application based on
Hurghada.
 paying on delivery.
 Have a strong customer service team.
 Save time and money for Hurghada
residents

5. BUSINESS GOALS & OBJECTIVES
 Increase Brand Awareness
 Build A Long-term Relationship With Customers
 Launch New Social Media Campaign Through
social media channels
 Strengthen Loyalty Between The Brand And
The Consumer
 Engage People Through Creative Content
 Market leadership
 Increase sales.
 Reach all the food seekers in hurghada and in
the near future in all upper Egypt .

6. MAIN SERVICE / PRODUCT
 online food ordering application for
Hurghada residents.

7. SWOT ANALYSIS (STRENGTHS)
 We have all the customer needs ( restaurants &
supermarkets & pharmacies & vegetables & fruits &
nuts & natural beverages and also cotton products).
 the customer can place a multiple order from different
merchants in same time and with just one delivery
fees.
 we have a professional customer service through our
hotline: 01003232326 . 1st online food ordering
application based on Hurghada.
 paying on delivery.
 Save time and money for Hurghada residents.
 Have no competitors on Hurghada.

8. SWOT ANALYSIS (WEAKNESS)
 Service for Hurghada residents only.
 limited market.

9. SWOT ANALYSIS (OPPORTUNITIES)
 Build a fan base and strong community for
online shoppers on Hurghada.
 Close more deals with restaurants,
supermarkets & pharmacies.
 start building new market in the near future
in all upper Egypt.

10. SWOT ANALYSIS (THREATS)
 Expected competitors in the near future .

11. TARGET AUDIENCE & BUYER PERSONA
 Location : Hurghada, Egypt.
 Age: 18 : 45
 Interests & Behaviors: online shopping, engaged
shoppers, souq, Jumia, food, gifts, accessories
and clothing.

12. AUDIENCE ANALYSIS

13. AUDIENCE ANALYSIS

14. AUDIENCE ANALYSIS

15. AUDIENCE ANALYSIS

16.  Otlob
 ‫أكلني‬
 Glovo
 Uber Eats
 Mumm
TOP MARKET LEADERS

17. COMPETITORS ANALYSIS (OTLOB)

18. COMPETITORS ANALYSIS (OTLOB)

19. COMPETITORS ANALYSIS (OTLOB “NOTES”)
 strong fb fan base.
 Good engagement.
 variety of content types.
 regulated posting frequency.
 Rely on offers and partnerships and convert fans
from social media to the app.
 No highly creative ideas.
 High quality visuals.

20. COMPETITORS ANALYSIS (AKALNI)

21. COMPETITORS ANALYSIS (AKALNI “NOTES”)
 weak fb fan base comparing with Otlob.
 Good engagement.
 variety of content types.
 regulated posting frequency.
 Rely on offers and partnerships and convert fans
from social media to the app.
 No highly creative ideas.
 High quality visuals.
 understanding quality over quantity in terms of post
length and is receiving excellent engagement

22. COMPETITORS ANALYSIS (UBER EATS)

23. COMPETITORS ANALYSIS (UBER EATS)

24. COMPETITORS ANALYSIS (UBER EATS “NOTES”)
 Very strong fb fan base comparing with Otlob and
Akalni.
 Good engagement.
 No variety of content types.
 regulated posting frequency.
 Rely on offers and partnerships with well known
brand and convert fans from social media to the
app.
 No highly creative ideas.
 High quality visuals.
 Very bad customer service and bad word of mouth.

25. COMPETITORS ANALYSIS (MUMM)

26. COMPETITORS ANALYSIS (MUMM)

27. STRATEGY & TACTICS
 Generate more than one type of content like
competition , videos , GIF’s , answers for
common questions and the like.
 Play on the industry trends specifically and
market trends in general.
 Play on more than creative concept to
increase engagement and drive sales.
 Work parallel on 2 social media channels
like Facebook and instagram.
 Create effective offers.
 Convert people from social media to our
mobile app.