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Financial Statement
Analysis
An Introduction
Mohammad Ali Saeed
Introduction to Financial
Statements and Audit
We cover in this session the following:
1. Introduction to Financial Statements
2. Why do we audit them
3. Basic Accounting Principles
4. Areas of Balance Sheet
Introduction to Financial Statements
Purpose of Financial Statements
Financial statements are a structured representation of the
financial position (Balance Sheet) and financial performance
(Income Statement) of an entity.
The objective of financial statements is to provide information
about the financial position, financial performance and cash
flows of an entity that is useful to a wide range of users in
making economic decisions.
Financial statements also show the results of management’s
stewardship of the resources entrusted to it. To meet this
objective, financial statements provide information about an
entity’s:
Introduction to Financial Statements
(a) assets
(b) liabilities
(c) equity
(d) income and expenses, including gains and losses
(e) other changes in equity; and
(f) cash flows
This information, along with other information in the notes,
assists users of financial statements in predicting the entity’s
future cash flows and, in particular, their timing and certainty.
Introduction to Financial Statements –
Component of Financial Statements
Components of Financial Statements:
A complete set of financial statements comprises:
 a balance sheet;
 an income statement;
 a statement of changes in equity showing either:
 all changes in equity, or
 changes in equity other than those arising from
transactions with equity holders acting in their capacity as
equity holders;
 a cash flow statement; and
 notes, comprising a summary of significant accounting
policies and other explanatory notes.
Introduction to Financial Statements –
Reporting Framework
The reporting frame work is applicable in Pakistan while preparing and
presenting of financial statements is as follows:
Applicable Laws and Regulations Regulating Authority
Listed Companies other
than, Insurance, NBFCs’,
Modaraba and Bank
•Companies Ordinance 1984.
•International Financial Reporting Framework (IFRS) as applicable in
Pakistan
•Stock Exchange Listing Regulations
Securities and Exchange
Commission of Pakistan
(SECP)
Banking Companies •International Financial Reporting Framework (IFRS) as applicable in
Pakistan
•Companies Ordinance 1984.
•Stock Exchange Listing Regulations (Particularly Code of Corporate
Governance)
•Banking Ordinance 1962
•Prudential Regulations (Corporate, SMEs’ and Consumers)
Securities and Exchange
Commission of Pakistan
and State Bank of
Pakistan.
Insurance Companies •International Financial Reporting Framework (IFRS) as applicable in
Pakistan
•Companies Ordinance 1984
•Stock Exchange Listing Regulations
•Insurance Ordinance and Rules
Securities and Exchange
Commission of Pakistan.
Introduction to Financial Statements –
Reporting Framework
Applicable Laws and Regulations Regulating
Authority
Non Banking
Finance Companies
(Leasing
Companies,
Investment
Companies,
•International Financial Reporting Framework
(IFRS).
•Companies Ordinance 1984.
•Stock Exchange Listing Regulations
(Particularly Code of Corporate Governance)
•NBFC Rules.
•Prudential Regulations for NBFCs’
•Prudential Regulations for Leasing Company
Securities and
Exchange
Commission of
Pakistan.
Modarba •International Financial Reporting Framework
(IFRS).
•Companies Ordinance 1984.
•Stock Exchange Listing Regulations
(Particularly Code of Corporate Governance)
•Modarba Act and Rules
Securities and
Exchange
Commission of
Pakistan and
Registrar of
Modarba
Introduction to Financial Statements – User of
Financial Statements
User of the financial statements Interest of the user
Equity investors (existing and potential) They are interested whether buy, hold or sell the shares in
hand and also enable them in payment of dividends.
Loan creditors ie, existing and potential
holders of debentures and loan stock, and
providers of short-term loans
The amount will be paid when due and for continuation of
the business.
Employees (existing, potential and past) Interested in stability and profitability for employment
opportunities, remuneration and retirement benefits.
Business contacts including customers,
trade creditors, competitors and potential
take-over bidders
Whether the payment of loan will be made in due dates and
enable sustainability of business for future business with the
enterprise.
Government, including tax authorities,
government departments and local
authorities
Interested in allocation of resources and also to regulate the
activities of an enterprise and determining tax policies and
as a basis for national income.
Public, including tax payers, ratepayers
and environmental groups
Trends and recent development in the prosperity of the entity
and range of it’s activities.
Why do we audit them
In this section we look at the following:
 Need for audit
 Objective of the audit
 Regulatory requirements for audit in Pakistan
Why do we audit them- Need for Audit
Principle
(Shareholders)
Directors
Auditor
Information asymmetry
and conflict of interest lead
to information risk for the principle
Principle provides capital
and hires manager
to manage it.
Directors hires audit to
report on the fairness of
manager financial
statements. Risk
information asymmetry of
principle reduce.
Auditor gathers
evidence to evaluate
fairness of manager
financial statements.
Director is accountable to Principle;
provides financial reports.
Why do we audit them – Objective of Audit
The objective of the audit is to express an opinion on
the financial statements whether or not the financial
statements present fairly.
Why do we audit them
Section 233(3) of the Companies Ordinance requires:
“The balance-sheet and the profit and loss account or income and
expenditure account shall be audited by the auditor of the company, in the
manner hereinafter provided, and the auditor’s report shall be attached
thereto.”
Section 237(3) of the Companies Ordinance requires:
“Every auditor of a holding company appointed under section 252 shall
also report on consolidated financial statements and exercise all such
powers and duties as are vested in him under section 255.”
Section 252(1) of the Companies Ordinance requires:
“Every company shall at each annual general meeting appoint an auditor or
auditors to hold office from the conclusion of that meeting until the
conclusion of the next annual general meeting.”
Why do we audit them
Required by the Section 35 (1) of the Banking Ordinance 1962.
“The balance sheet and profit and loss account prepared in accordance with
section 34 (Accounts and balance-sheet) of shall be audited by a person
who is duly qualified, under the Chartered Accountants Ordinance, 1961 (X
of 1961), or any other law for the time being in force, to be an auditor of
companies and is borne on the panel of auditors maintained by the State
Bank for the purposes of audit of banking companies.”
Section 48 (1) of the Insurance Ordinance 2000 requires:
“Every insurer shall appoint an auditor who shall be approved by the
Commission as qualified to perform audits of insurance companies.”
Why do we audit them
Section 14(1)(ii) and Section 15 of Modaraba Companies and
Modaraba (Floatation and Control) Ordinance, 1980 requires:
Section 14(1)(ii)
the Modaraba company shall, within six months from the close of the
accounting year, prepare and circulate to the holders of Modaraba
Certificates:
“a report of auditor on the balance sheet and profit and loss
account”
Section 15
“The accounts of a Modaraba shall be audited by an auditor who is
Chartered Accountant appointed by a Modarba Company with the approval
of Registrar.”
Basic Accounting Principles
Over all considerations of preparing and presenting financial
statements
 Fair Presentation and Compliance with IFRS.
 Going Concern
 Accrual Basis of Accounting
 Consistency of Presentation
 Materiality and Aggregation
 Off setting
 Comparative Information
Basic Accounting Principles
Fair Presentation and Compliance with
IFRS.
Financial statements shall present fairly the financial
position, financial performance and cash flows of an entity.
Fair presentation requires the faithful representation of the
effects of transactions, other events and conditions in
accordance with the definitions and recognition criteria for
assets, liabilities, income and expenses set out in the
Framework.
The application of IFRSs, with additional disclosure when
necessary, is presumed to result in financial statements that
achieve a fair presentation.
Basic Accounting Principles - Going
Concern
When preparing financial statements, management shall make an
assessment of an entity’s ability to continue as a going concern.
Financial statements shall be prepared on a going concern basis
unless management either intends to liquidate the entity or to
cease trading, or has no realistic alternative but to do so. When
management is aware, in making its assessment, of material
uncertainties related to events or conditions that may cast
significant doubt upon the entity’s ability to continue as a going
concern, those uncertainties shall be disclosed. When financial
statements are not prepared on a going concern basis, that fact
shall be disclosed, together with the basis on which the financial
statements are prepared and the reason why the entity is not
regarded as a going concern.
Basic Accounting Principles
Accrual Basis of Accounting
An entity shall prepare its financial statements, except for cash
flow information, using the accrual basis of accounting.
Consistency of Presentation
The presentation and classification of items in the financial
statements shall be retained from one period to the next unless:
 it is apparent, following a significant change in the nature of
the entity’s operations or a review of its financial statements,
that another presentation or classification would be more
appropriate having regard to the criteria for the selection and
application of accounting policies in IAS 8; or
 a Standard or an Interpretation requires a change in
presentation.
Basic Accounting Principles
Materiality and Aggregation
Each material class of similar items shall be presented separately in the
financial statements. Items of a dissimilar nature or function shall be
presented separately unless they are immaterial.
Off setting
Assets and liabilities, and income and expenses, shall not be offset unless
required or permitted by a Standard or an Interpretation.
Comparative Information
Except when a Standard or an Interpretation permits or requires otherwise,
comparative information shall be disclosed in respect of the previous period
for all amounts reported in the financial statements. Comparative
information shall be included for narrative and descriptive information
when it is relevant to an understanding of the current period’s financial
statements.
Areas of Balance Sheet
In this section we will cover the following important areas
of the Balance Sheet:
 Property, Plant and Equipments
 Investments
 Loans and Advances
 Stock in Trade
 Trade Debtors
 Cash and Bank Balances
 Deferred Liabilities
 Long term Loans from Banking Companies
 Trade Creditors
 Taxation
 Contingencies and Commitments
Areas of Balance Sheet
Property, Plant and Equipments
Operating Fixed Assets
 Inspect assets & trace to records
 Vouch additions & deletions with supporting documents.
 Examine documents of title.
 Re compute gain/loss on disposals.
 Check/recalculate depreciation charge.
 Check impairment.
Capital Work in Progress
 Review board minutes regarding significant additions.
 Verify cost incurred with supporting documents
 Borrowing cost capitalized are directly attributable to construction,
acquisition or production
Areas of Balance Sheet
Investments
 Inspect securities in hand and evidence for title of
securities held.
 Review investments for income reconciliation.
 Vouch sale and re compute gain/loss.
 Review classification and description.
 Vouch purchases made during the year.
Cash & Bank Balances
 Perform physical cash count
 Circularize direct confirmations
 Obtain reconciliation statements
 Review age analysis of long outstanding cheques
Areas of Balance Sheet
Loans and Advances
 Review agreements
 Circularise direct confirmations
 Re compute interest and exchange loss
 Check subsequent repayment
 Check disclosure
Stock in Trade
 Perform physical count/inspection
 Investigate reasons for any difference between the physical and records
 Check valuation as per company’s policy
 Identify slow moving items
Areas of Balance Sheet
Trade Debtors
 Circularise direct confirmations
 Check subsequent clearance
 Perform age analysis
Deferred Liabilities
 Obtain actuarial report and assess reasonableness of assumptions
 Vouch payments during the period to ensure completeness
 Ensure disclosure requirement of IAS 19
Taxation-Current & deferred
 Review updated tax position
 Check working of provision for taxation
 Vouch payments
 Check working of deferred taxation
 Ensure disclosure with IAS 12
Areas of Balance Sheet
Trade Creditors
 Circularise direct confirmations
 Check subsequent clearance
 Perform age analysis
Loans from Banking Companies
 Review agreements
 Circularise direct confirmations
 Check interest and exchange effects
 Check subsequent repayment
 Check disclosure
Contingencies and Commitments
 Obtain list of commitment and contingencies
 Circularise direct confirmations to legal advisors
 Review legal fees
 Review minutes of Board of Directors meeting
Financial Ratios represent an attempt to
standardize financial information in order to
facilitate meaningful comparisons over time
(time series) and between firms or firm to
industry (cross section).
The business is a storehouse of resources
(i.e. assets on the balance sheet) which it
converts to profit through production and then
sales (reported on the income statement).
What are Financial Ratios?
How do Ratios Relate to Business Activity?
What are the Four Types of Financial Ratios?
Leverage Ratios
Profitability Ratios
Liquidity Ratios
Efficiency Ratios
What Do Liquidity Ratios Measure?
Measure the ability of a firm to meet its short
term financial obligations.
What are the Liquidity Ratios?
Current Ratio
Acid Test Ratio
What Do Efficiency Ratios Measure?
Measure how effectively the firm is using it’s
resources to generate sales.
What Are The Efficiency Ratios?
Average Collection Period
Inventory Turnover
Fixed Asset Turnover
Total Asset Turnover
What Do Leverage Ratios Measure?
Measure the extent to which non-owner
supplied funds have been used to finance the
firm’s assets.
What Are The Leverage Ratios?
Debt Ratio
Long Term Debt to Total Capitalization
Times Interest Earned
Cash Flow Overall Coverage
What Do Profitability Ratios Measure?
Measures the firm’s profitability at different
levels in the firm.
What Are The Profitability Ratios?
Gross Profit Margin
Operating Profit Margin
Net Profit Margin
Operating Income Return on Investment
Return On Total Assets
Return On Common Equity

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Lecture 1 Intro to financial Analysis.ppt

  • 2. Introduction to Financial Statements and Audit We cover in this session the following: 1. Introduction to Financial Statements 2. Why do we audit them 3. Basic Accounting Principles 4. Areas of Balance Sheet
  • 3. Introduction to Financial Statements Purpose of Financial Statements Financial statements are a structured representation of the financial position (Balance Sheet) and financial performance (Income Statement) of an entity. The objective of financial statements is to provide information about the financial position, financial performance and cash flows of an entity that is useful to a wide range of users in making economic decisions. Financial statements also show the results of management’s stewardship of the resources entrusted to it. To meet this objective, financial statements provide information about an entity’s:
  • 4. Introduction to Financial Statements (a) assets (b) liabilities (c) equity (d) income and expenses, including gains and losses (e) other changes in equity; and (f) cash flows This information, along with other information in the notes, assists users of financial statements in predicting the entity’s future cash flows and, in particular, their timing and certainty.
  • 5. Introduction to Financial Statements – Component of Financial Statements Components of Financial Statements: A complete set of financial statements comprises:  a balance sheet;  an income statement;  a statement of changes in equity showing either:  all changes in equity, or  changes in equity other than those arising from transactions with equity holders acting in their capacity as equity holders;  a cash flow statement; and  notes, comprising a summary of significant accounting policies and other explanatory notes.
  • 6. Introduction to Financial Statements – Reporting Framework The reporting frame work is applicable in Pakistan while preparing and presenting of financial statements is as follows: Applicable Laws and Regulations Regulating Authority Listed Companies other than, Insurance, NBFCs’, Modaraba and Bank •Companies Ordinance 1984. •International Financial Reporting Framework (IFRS) as applicable in Pakistan •Stock Exchange Listing Regulations Securities and Exchange Commission of Pakistan (SECP) Banking Companies •International Financial Reporting Framework (IFRS) as applicable in Pakistan •Companies Ordinance 1984. •Stock Exchange Listing Regulations (Particularly Code of Corporate Governance) •Banking Ordinance 1962 •Prudential Regulations (Corporate, SMEs’ and Consumers) Securities and Exchange Commission of Pakistan and State Bank of Pakistan. Insurance Companies •International Financial Reporting Framework (IFRS) as applicable in Pakistan •Companies Ordinance 1984 •Stock Exchange Listing Regulations •Insurance Ordinance and Rules Securities and Exchange Commission of Pakistan.
  • 7. Introduction to Financial Statements – Reporting Framework Applicable Laws and Regulations Regulating Authority Non Banking Finance Companies (Leasing Companies, Investment Companies, •International Financial Reporting Framework (IFRS). •Companies Ordinance 1984. •Stock Exchange Listing Regulations (Particularly Code of Corporate Governance) •NBFC Rules. •Prudential Regulations for NBFCs’ •Prudential Regulations for Leasing Company Securities and Exchange Commission of Pakistan. Modarba •International Financial Reporting Framework (IFRS). •Companies Ordinance 1984. •Stock Exchange Listing Regulations (Particularly Code of Corporate Governance) •Modarba Act and Rules Securities and Exchange Commission of Pakistan and Registrar of Modarba
  • 8. Introduction to Financial Statements – User of Financial Statements User of the financial statements Interest of the user Equity investors (existing and potential) They are interested whether buy, hold or sell the shares in hand and also enable them in payment of dividends. Loan creditors ie, existing and potential holders of debentures and loan stock, and providers of short-term loans The amount will be paid when due and for continuation of the business. Employees (existing, potential and past) Interested in stability and profitability for employment opportunities, remuneration and retirement benefits. Business contacts including customers, trade creditors, competitors and potential take-over bidders Whether the payment of loan will be made in due dates and enable sustainability of business for future business with the enterprise. Government, including tax authorities, government departments and local authorities Interested in allocation of resources and also to regulate the activities of an enterprise and determining tax policies and as a basis for national income. Public, including tax payers, ratepayers and environmental groups Trends and recent development in the prosperity of the entity and range of it’s activities.
  • 9. Why do we audit them In this section we look at the following:  Need for audit  Objective of the audit  Regulatory requirements for audit in Pakistan
  • 10. Why do we audit them- Need for Audit Principle (Shareholders) Directors Auditor Information asymmetry and conflict of interest lead to information risk for the principle Principle provides capital and hires manager to manage it. Directors hires audit to report on the fairness of manager financial statements. Risk information asymmetry of principle reduce. Auditor gathers evidence to evaluate fairness of manager financial statements. Director is accountable to Principle; provides financial reports.
  • 11. Why do we audit them – Objective of Audit The objective of the audit is to express an opinion on the financial statements whether or not the financial statements present fairly.
  • 12. Why do we audit them Section 233(3) of the Companies Ordinance requires: “The balance-sheet and the profit and loss account or income and expenditure account shall be audited by the auditor of the company, in the manner hereinafter provided, and the auditor’s report shall be attached thereto.” Section 237(3) of the Companies Ordinance requires: “Every auditor of a holding company appointed under section 252 shall also report on consolidated financial statements and exercise all such powers and duties as are vested in him under section 255.” Section 252(1) of the Companies Ordinance requires: “Every company shall at each annual general meeting appoint an auditor or auditors to hold office from the conclusion of that meeting until the conclusion of the next annual general meeting.”
  • 13. Why do we audit them Required by the Section 35 (1) of the Banking Ordinance 1962. “The balance sheet and profit and loss account prepared in accordance with section 34 (Accounts and balance-sheet) of shall be audited by a person who is duly qualified, under the Chartered Accountants Ordinance, 1961 (X of 1961), or any other law for the time being in force, to be an auditor of companies and is borne on the panel of auditors maintained by the State Bank for the purposes of audit of banking companies.” Section 48 (1) of the Insurance Ordinance 2000 requires: “Every insurer shall appoint an auditor who shall be approved by the Commission as qualified to perform audits of insurance companies.”
  • 14. Why do we audit them Section 14(1)(ii) and Section 15 of Modaraba Companies and Modaraba (Floatation and Control) Ordinance, 1980 requires: Section 14(1)(ii) the Modaraba company shall, within six months from the close of the accounting year, prepare and circulate to the holders of Modaraba Certificates: “a report of auditor on the balance sheet and profit and loss account” Section 15 “The accounts of a Modaraba shall be audited by an auditor who is Chartered Accountant appointed by a Modarba Company with the approval of Registrar.”
  • 15. Basic Accounting Principles Over all considerations of preparing and presenting financial statements  Fair Presentation and Compliance with IFRS.  Going Concern  Accrual Basis of Accounting  Consistency of Presentation  Materiality and Aggregation  Off setting  Comparative Information
  • 16. Basic Accounting Principles Fair Presentation and Compliance with IFRS. Financial statements shall present fairly the financial position, financial performance and cash flows of an entity. Fair presentation requires the faithful representation of the effects of transactions, other events and conditions in accordance with the definitions and recognition criteria for assets, liabilities, income and expenses set out in the Framework. The application of IFRSs, with additional disclosure when necessary, is presumed to result in financial statements that achieve a fair presentation.
  • 17. Basic Accounting Principles - Going Concern When preparing financial statements, management shall make an assessment of an entity’s ability to continue as a going concern. Financial statements shall be prepared on a going concern basis unless management either intends to liquidate the entity or to cease trading, or has no realistic alternative but to do so. When management is aware, in making its assessment, of material uncertainties related to events or conditions that may cast significant doubt upon the entity’s ability to continue as a going concern, those uncertainties shall be disclosed. When financial statements are not prepared on a going concern basis, that fact shall be disclosed, together with the basis on which the financial statements are prepared and the reason why the entity is not regarded as a going concern.
  • 18. Basic Accounting Principles Accrual Basis of Accounting An entity shall prepare its financial statements, except for cash flow information, using the accrual basis of accounting. Consistency of Presentation The presentation and classification of items in the financial statements shall be retained from one period to the next unless:  it is apparent, following a significant change in the nature of the entity’s operations or a review of its financial statements, that another presentation or classification would be more appropriate having regard to the criteria for the selection and application of accounting policies in IAS 8; or  a Standard or an Interpretation requires a change in presentation.
  • 19. Basic Accounting Principles Materiality and Aggregation Each material class of similar items shall be presented separately in the financial statements. Items of a dissimilar nature or function shall be presented separately unless they are immaterial. Off setting Assets and liabilities, and income and expenses, shall not be offset unless required or permitted by a Standard or an Interpretation. Comparative Information Except when a Standard or an Interpretation permits or requires otherwise, comparative information shall be disclosed in respect of the previous period for all amounts reported in the financial statements. Comparative information shall be included for narrative and descriptive information when it is relevant to an understanding of the current period’s financial statements.
  • 20. Areas of Balance Sheet In this section we will cover the following important areas of the Balance Sheet:  Property, Plant and Equipments  Investments  Loans and Advances  Stock in Trade  Trade Debtors  Cash and Bank Balances  Deferred Liabilities  Long term Loans from Banking Companies  Trade Creditors  Taxation  Contingencies and Commitments
  • 21. Areas of Balance Sheet Property, Plant and Equipments Operating Fixed Assets  Inspect assets & trace to records  Vouch additions & deletions with supporting documents.  Examine documents of title.  Re compute gain/loss on disposals.  Check/recalculate depreciation charge.  Check impairment. Capital Work in Progress  Review board minutes regarding significant additions.  Verify cost incurred with supporting documents  Borrowing cost capitalized are directly attributable to construction, acquisition or production
  • 22. Areas of Balance Sheet Investments  Inspect securities in hand and evidence for title of securities held.  Review investments for income reconciliation.  Vouch sale and re compute gain/loss.  Review classification and description.  Vouch purchases made during the year. Cash & Bank Balances  Perform physical cash count  Circularize direct confirmations  Obtain reconciliation statements  Review age analysis of long outstanding cheques
  • 23. Areas of Balance Sheet Loans and Advances  Review agreements  Circularise direct confirmations  Re compute interest and exchange loss  Check subsequent repayment  Check disclosure Stock in Trade  Perform physical count/inspection  Investigate reasons for any difference between the physical and records  Check valuation as per company’s policy  Identify slow moving items
  • 24. Areas of Balance Sheet Trade Debtors  Circularise direct confirmations  Check subsequent clearance  Perform age analysis Deferred Liabilities  Obtain actuarial report and assess reasonableness of assumptions  Vouch payments during the period to ensure completeness  Ensure disclosure requirement of IAS 19 Taxation-Current & deferred  Review updated tax position  Check working of provision for taxation  Vouch payments  Check working of deferred taxation  Ensure disclosure with IAS 12
  • 25. Areas of Balance Sheet Trade Creditors  Circularise direct confirmations  Check subsequent clearance  Perform age analysis Loans from Banking Companies  Review agreements  Circularise direct confirmations  Check interest and exchange effects  Check subsequent repayment  Check disclosure Contingencies and Commitments  Obtain list of commitment and contingencies  Circularise direct confirmations to legal advisors  Review legal fees  Review minutes of Board of Directors meeting
  • 26. Financial Ratios represent an attempt to standardize financial information in order to facilitate meaningful comparisons over time (time series) and between firms or firm to industry (cross section). The business is a storehouse of resources (i.e. assets on the balance sheet) which it converts to profit through production and then sales (reported on the income statement). What are Financial Ratios? How do Ratios Relate to Business Activity?
  • 27. What are the Four Types of Financial Ratios? Leverage Ratios Profitability Ratios Liquidity Ratios Efficiency Ratios
  • 28. What Do Liquidity Ratios Measure? Measure the ability of a firm to meet its short term financial obligations. What are the Liquidity Ratios? Current Ratio Acid Test Ratio
  • 29. What Do Efficiency Ratios Measure? Measure how effectively the firm is using it’s resources to generate sales. What Are The Efficiency Ratios? Average Collection Period Inventory Turnover Fixed Asset Turnover Total Asset Turnover
  • 30. What Do Leverage Ratios Measure? Measure the extent to which non-owner supplied funds have been used to finance the firm’s assets. What Are The Leverage Ratios? Debt Ratio Long Term Debt to Total Capitalization Times Interest Earned Cash Flow Overall Coverage
  • 31. What Do Profitability Ratios Measure? Measures the firm’s profitability at different levels in the firm. What Are The Profitability Ratios? Gross Profit Margin Operating Profit Margin Net Profit Margin Operating Income Return on Investment Return On Total Assets Return On Common Equity