1. Group Members:
•Aamer Mehmood
•Asadullah Ilyas
•Fazeel Ashraf
•Ali Haider

2.  Introduction  Situation Analysis
 Marketing Plan  Market Need
 Mission  Market Trend
 Marketing Objective  Market Growth
 Financial Objective  SWOT analysis

3.  Porter’s Five Force Model
 Target market
 Marketing mix
 Financial and Budget Forecast
 Strategies
 Positioning
 Future Recommendation
 Conclusion

4.  Main Idea
 Goals
 Time Limit To achieve
 Current industries
 Earning probability

5.  Mission
 Marketing Objective
◦ Gain market share
◦ Decrease customer acquisition cost
◦ Decrease marketing cost

6.  Increase in profit
 Decrease employee training cost
 Decrease maintenance cost
 Operational cost

7.  Convenience
 Reliability
 Professionalism

8.  More use of public transport

9.  Strengths
 Weakness
 Opportunities
 Threats

10.  A model for Industry analysis.
 Helps you understand
◦ Strength of current competitive position
◦ Strength of a position you're considering moving
into.

11.  Threat of Entry:
◦ with evolution of technology and creative minds of
people, there are always threats of new entrance in
market.
 Bargaining Power of Customer:
◦ This will consume some time, in convincing
customer

12.  Threat of Substitute:
◦ substitutes like railways, airplanes.
 Internal Rivalry:
◦ Different decisions of shareholders
◦ Internal disputes
 Bargaining Power of Supplier:
◦ Dealing with food serving suppliers.
◦ Arguments of maintenance service providers.
◦ Critical issue; buying new busses.

13.  A specific group of consumers at which a
company aims its products and services or
the market segments that are chosen to focus
are called target markets.
 Your target customers are those who are
most likely to buy from you.

14.  Our target customers are:
◦ Business travelers.
◦ Individuals & families.

15.  Positioning as professionals
 Awarding drivers for their good behavior
 Customer turning into repeat customer
 Driver acts nice and develop new customers.
 Team based actions

16.  Start of business
 About half year after the start of business
 in about 10 years we will be able to cover all
the major cities of Pakistan.

18.  Robots introductions
 Number of terminals will be increased
 Purchasing buses with latest technology
 Providing free transport from within the city
to the terminal
 Improving food quality

19.  Market share increase by building new
terminals
 Revenue is directly proportional to the
number of successful terminals

20.  Innovation
 In response to customer feedback
 The result of these terms will show overall
target achievements.

21.  Transportation is very successful business
 Using past performance and forecast data for
making new strategies