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- 1. PITCH DECK A BASIC TEMPLATE TO HELP YOU CHART YOUR STARTUP Office of Mr. Ratan N. Tata
- 2. WHAT IS A PITCH DECK? Office of Mr. Ratan N. Tata A short overview of your business idea often used when presenting to investors and raising funds
- 3. A BASIC TEMPLATE Office of Mr. Ratan N. Tata The following elements usually constitute a normal pitch deck
- 4. PROBLEM What is the problem you are trying to solve? Validate the problem with real life examples Office of Mr. Ratan N. Tata
- 5. SOLUTION What is your solution to the problem? Office of Mr. Ratan N. Tata
- 6. UNIQUE SELLING PROPOSITION What characteristics make your solution a “never-before” solution Office of Mr. Ratan N. Tata
- 7. COMPETITION & BARRIER TO ENTRY How do the current solutions compare with your solution? How easy is it to replicate your solution? What category of competitors do you belong to? Office of Mr. Ratan N. Tata
- 8. REVENUE MODEL How do you make money off your solution? Ex: subscription Model, Direct Sales, Ad-based 3 to 5 year projections Your top cash burn reasons Office of Mr. Ratan N. Tata
- 9. TARGET MARKET The size of the market vs the percentage you are targeting A granular profiling of your customer For ex: age, geography, purchase habits, personal traits What channels will you use to get to this market? Office of Mr. Ratan N. Tata
- 10. YOUR PRODUCT/SERVICE Explain how your product/service adds value Try and explain in layman terms Ideally, anyone reading this slide should understand it Office of Mr. Ratan N. Tata
- 11. MILESTONES Milestones you have reached so far. For ex: prototypes, patents, pilots etc. Milestones for the next 1, 3, and 5 years if possible Milestones for what you would do if you got funded Office of Mr. Ratan N. Tata
- 12. FUNDING SO FAR Mention funds raised through other investors & soft commitments It helps build credibility and validation Mention realistic numbers for expected funding Office of Mr. Ratan N. Tata
- 13. THE TEAM Introduce your founding members Along with credentials, you can mention why they’re involved Exhibit unity in thinking, in strategy Office of Mr. Ratan N. Tata
- 14. NOTES THAT MIGHT HELP Validate every possible slide with data. Numbers don’t lie. It is usually not a great idea because you think so, but because your target market said so. Don’t be afraid to recognize that it wont work and change direction or drop it completely. The right idea might be the next one. Getting funded does not mean success! Pitch less like a presentation, more like a story! Office of Mr. Ratan N. Tata
- 15. THIS DECK IS NOT EVERYTHING It is a good starting point, but might not cover everything Don’t make the deck too long Google all the terms anyway to know more about each one Office of Mr. Ratan N. Tata
- 16. BEST OF LUCK! As long as there is that fire in your heart, you will find a way! Office of Mr. Ratan N. Tata