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The Full User Journey
Alice Mathers
@Al_Mathers
Where do we start?
@Al_Mathers
Here?@Al_Mathers
Here?@Al_Mathers
Here?@Al_Mathers
Here?@Al_Mathers
Here?@Al_Mathers
Here?@Al_Mathers
Here?@Al_Mathers
Personal
crisis
onset of illness
redundancy
relationship
breakdown
Requires
intervention
things have to
change
Introduction
to Online
Centre
by professional,
friend or family
Engagement with
Online Centre
opening up
Non judgemental
welcome
we’re happy you’re
here
Just observing is
enough for now
Drop off
life is still too
chaotic
Peer support
there’s no
hierarchy
we are you
Join a group
I’m ready
Stop going to
group
now’s just not the
right time
Enjoy working
with others
they make it
come alive
See the worth in
learning and the
Internet
I need this in my life
I know enough
Progress to
further learning
I’ve just started
Open and willing to engage
I want to do more
Individual Journey
@Al_Mathers
People are
1. Reluctant
2. Episodic
3. Owners
@Al_Mathers
The FUJ
Alone in
crisis
Local
organisation has
open door policy
Someone listens
and understands
Assisted digital
Independent use
of digital public
services
Confidence is built
to think about
engaging with
services
@Al_Mathers
The FUJ
Alone in
crisis
Local
organisation has
open door policy
Someone listens
and understands
Confidence is built
to think about
engaging with
services
Assisted digital
Independent use
of digital public
services
@Al_Mathers
The FUJ
@Al_Mathers
Full Public Digital Service User
Assisted Digital Service User
Willing to Engage
Open to Use
Aware
Non User
@Al_Mathers
Now let’s think about the whole person
@Al_Mathers
Young Mum
2 Children (medical
needs)
Council housing
Unemployed
Divorcing
Abusive Ex
Substance Misuse
@Al_Mathers
Unemployed
Universal credit
Online
DWP
Divorce
HMCTS
Assisted
digital
Online/Tel
Child
Maintenance
CSA
Online
GOV.UK
Abusive Ex
Police
Tel
Children
poorly
NHS Choices
No GP
appointment
Online
Poorly child
Patient Record
Online
NHS
Council House
Council Housing
Service
Online
Council Website
Substance misuse
Addiction Services
Council
Face to Face / Tel
Social Worker
Local council
Letter / Tel
@Al_Mathers
It could look like this
@Al_Mathers
Willingness to engage in 1 service creates Universal credit
HMCTS
Child
Maintenance
Council Housing
Service
Addiction Services
Social Worker
Police
NHS Choices
Patient Record
@Al_Mathers
But what if you went on one journey.
What would that look like?
@Al_Mathers
The FUJ
@Al_Mathers
Dr Alice Mathers
Head of Research and Explorations
With thanks to Pete Nuckley for his invaluable input
alice@goodthingsfoundation.org
How We Change the World
@Al_Mathers

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The Full User Journey

Notas del editor

  1. Creating the right digital interfaces to help people learn how to use the internet and access online Government services
  2. Having these freely available
  3. Being willing and engaged in learning
  4. Supporting someone to learn
  5. Providing somewhere to go
  6. Understanding someone’s life and interests
  7. Engaging with people and supporting them at crisis point
  8. We’re making positive steps forward in working backwards however...
  9. We’re still quite far from joining HERE to HERE
  10. Gov is inaccessible - too far away from here for me
  11. But do we want or need people to go on multiple journeys?
  12. We’re still quite far from joining HERE to HERE. We can make Government accessible by beginning with the person.