Alice Phieu - Mini Design Sprint (Ideation Workshop)

Sun Life Financial | Mini Design Sprint
Life’s brighter under the sun

Sun Life Financial | Mini Design Sprint 2
PIERRE-LUC LANDRY
IT Project Management Specialist
Digital Solutions
www.linkedin.com/in/pierreluclandry-1304
CHRISTOPHER CIANCI
Practice Manager
Digital Solutions
www.linkedin.com/in/chris-cianci
ALICE PHIEU
Innovation Designer
Digital Solutions
www.linkedin.com/in/alicephieu
Who are we?

Digital SolutionsTeam (Montreal)

www.sunlife.ca/careers
www.sunlife.ca/students
7
Career Opportunities
Become part of our digital team.

What is a
Mini Design Sprint?

Design
Thinking
Design
Sprint
Mini Design
Sprint
VS VS
First, let’s get familiar with…

DesignThinking (IDEO)
• Human-centered approach to problem solving
• For introducing a new product, feature or service to the market
• Duration: It varies

Design Sprint (Google)
• Pioneered by a group of designers, including 3 of them from Google
• An accelerated of version of Design Thinking
• Duration: 5 days

• A framework for the Innovation team to generating ideas quickly
• We include designers, developers, testers, product and other stakeholders
• Duration: 2 hours
Mini Design Sprint (Sun Life)

• A framework for the Innovation team to generating ideas quickly
• We include designers, developers, testers, product and other stakeholders
• Duration: 2 hours
Mini Design Sprint (Sun Life)
Brainstorming
Affinity Mapping
Crazy 8The Challenge
User Research
Persona

The Challenge
For the purpose of this workshop, we are going to use the Sun Life challenge.
However, this framework can be adapted to any other challenges you are
working on this weekend at ConuHacks.

Create an application/service/product to
facilitate peoples’ ongoing management of
their health and enhance interactions with
medical providers.
The Challenge
Examples:
• Scheduling medical appointments
• Searching for medical info
• Interacting with health providers
• Managing treatments and follow-ups

User Research & Data
Get to know your users through user research, interviews,
stats, journals, etc.

“Missed
appointments cost the
U.S. healthcare
system more than $150
billion a year”
“reminder calls before an appointment,
reducing wait times and creating a
more welcoming environment”
“While pediatric clinics might see a no-show
rate of below 5 percent, urban family clinics
often see no-show rates between 10 and 20
percent.”
“Certain outpatient and surgical clinics -- think
colonoscopies, endoscopies, pulmonary tests and
other procedures that require special prep or
diets by the patient -- have even higher rates.”
“Those who skip regular appointments often
end up needing more costly emergency care
down the road”
“Patients most likely to miss
appointments are those who are
single, under the age of 34,
carrying Medicaid insurance (or
no insurance at all), as well as
older patients recently divorced or
widowed.”

Persona
A fictional character created to represent a user type
that might use your solution.

The Patient
Max
27 years old
Lives in Pointe-Claire
Description
• Founder of a tech startup + enrolled in a dev bootcamp.
• Struggles with chronic pain, due to an injury.
• Busy guy. Lack of work/life balance.
Goals
• Take better care of his health
• Improve his time management skills
• Achieve life/work balance
Frustrations & Pain Points
• Commuting to the clinic for his appointments
• Playing phone tag with clinic’s receptionist
• Rescheduling appointments
• Dislikes the outdated technology in health care

The Doctor
Jodie
42 years old
Montreal General Hospital
Description
• Pain Management Unit at MUHC
• Her appointments are managed by her receptionist
• Very busy. Has many patients.
Goals
• Improving patient adherence to follow-up
• Reduce patient no-show rate
• Continue to deliver quality patient care
Frustrations & Pain Points
• Patients who always late or don’t show up
• Communicating her availabilities
• Lack of health updates from her patients between
appointments

Brainstorming
Generate as many ideas as possible.
Build on each other’s ideas.
Aim for quantity. Not quality. Go wild.

A voice-assistant
Appointment
Reminder
(Alexa, Google
Home,
HomePod)
An
appointment
system similar
to airline “flight
check-ins”
An app that
displays last
minute
openings
A triage
chatbot to
assist the
doctor’s
receptionist

Affinity Mapping
Bundle your ideas into groups.

Crazy 8
Select your top 8 favorite ideas and sketch them.

Prototyping
Create a representation or simulation of your solution.

Here are some tools to help you
quickly build your prototype…

Old School: Paper, pen and pencil.

Xcode Storyboards Bootstrap Framer
Web and Mobile (with code)

Marvelapp.com Invisionapp.com Adobe.com/xd
Web and Mobile (no coding needed)

Chatbots andVoice Interfaces

https://www.youtube.com/watch?v=MtiUx_szKbI
Augmented Reality (AR)

www.flaticon.com
Icons

www.vecteezy.com
Illustration

www.unsplash.com
Photography

Sketch Photoshop
Illustrator
Pixlr.com Vectr.com
Custom Graphics

Thank You &
Happy Hacking!

Alice Phieu - Mini Design Sprint (Ideation Workshop)

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