1. HINDENBURGER
LOAN PROPOSAL

2. Rosa Morales-
Human
Resources/Owner
Ryan Marsceau-
Hospitality
Manager/Owner
Alicia Mohart-
Finance/Owner
Cody Kennedy-
Advertising/
Operations/Owner
Seth Heffner-Service
Manger/Owner
Management

3. • The Hindenburger Company Overview
• Services:
• Food and beverages, catering, hosting, in-house dining, housing rental
• History
• Started in a food delivery truck for 2 years
• Moved into a space in the mall in 2010 after meeting with the current
business partners
• Expanded to catering after 2 years in the mall. We have been the mall
for 5 years.
• 5 year lease expires in May 2016
• Ownership
• We share an equal partnership with each owner in a unique position
based upon their expertise.
• Leadership
• All partners share equally in the decision making

4. • Strategy & vision:
• We have decided to expand after being in
business in the mall for 5 years.
• It is a better future investment to purchase a
building rather than leasing
• We will need to secure a business expansion
loan
• Start a marketing campaign
• Purchase a location
• Remodel the location
• Hire and train new staff
• Offer incentives for current customers.
(Promotion will be needed to advertise the new
location)
Business Plan

5. Implementation Plan
Loan acquisition: 1/15/16 Mall location closes: 4/1/16 Opening Day: 5/6/16

6. • Funding request
• $200,000
• 10 year
• Building worth $180,000 & equipment worth $100,000
• Small business expansion loan
• First payment to start 90 days after originating loan
• 10 year fixed interest rate
• $100,000 Cash reserve ( Contribution $20,000 each owner)

7. January February March April May June July August
Septemb
er
October
Novemb
er
Decemb
er
Series1 0 $77,084 $77,084 $77,084 $77,084 $77,084 $77,084 $77,084 $77,084 $77,084 $77,084 $77,084 $77,084
Series2 0 $70,480 $70,480 $70,480 $70,480 $70,480 $70,480 $70,480 $70,480 $70,480 $70,480 $70,480 $70,480
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Profit & Expense Projections 2016

8.  New location targeted market:
 Restaurant: 18-40 year olds that like dining with friends and family in restaurants that
serve burgers, steaks, and more.
 Bar: 21-30 year olds in Wausau that like to drink with friends in a bar with a
modern atmosphere.
 Catering services: We will be keeping the same market as described above, with the
additional option of hosting events in the restaurant.
Target Markets
 Old location targeted market
 Food Court: 15-40 year olds that are in the Wausau Center mall that are
looking for a quality entree with a “classic American” feel.
 Catering services:
 Businesses and factories in the Wausau area that require professional,
experienced catering services with a wide range of food for events, picnics,
and banquets.
 With the new location we have the opportunity to expand into the following
markets:

9. Restaurant and Bar
Coupons
-Buy one get one 50% off beverages
-25% off appetizers
Promotions
-Birthday: Your age is the percentage off of the bill on your birthday. 1
free shot (21+)
-Kolbe & Kolbe and 3M: Employees of Kolbe & Kolbe and 3M receive a
15% discount on beverages purchased at the bar.
-Rewards cards: Receive 1 punch on the card for every beverage or
entree purchased. On the 7th punch you receive a free
beverage at the bar (up to $7.99 value) or up to $9.99 off of their
bill in the restaurant if their bill is at least $16.99.
Catering Services Promotions
-Superbowl parties: If the favored team wins there is a 20% discount on
services.
-New clients: 10% discount on 1st time clients
-Repeat clients: 20% discount on 2nd time clients
Promotions and Coupons

10. Marketing Campaign
Before and during transition
-Utilization of word of mouth
-Constant social media updates
(Facebook and Twitter)
-New location's sign is built and date of
opening is visible
-Distribution of flyers/coupons
One month (3 weeks) before opening
-Periodic radio ads 10x per week, peak
hours. 94.7 WOZZ
-Periodic Wausau Daily Herald newspaper
and Buyer's Guide ads 1 per week in each
paper (Sundays)
-Constant social media updates
-Distribute coupons

11. MARKETING PLAN STAGE 3
• Day before opening
• -Hand out flyers/coupons at mall
• -Social media updates
• -Newspaper interview with Wausau Daily Herald
• -WAOW News and City Pages local business feature story
are aired/printed
•
Opening Day
• -Radio ads (3)
• -Social media updates
•

12. Marketing Campaign Projected Expenses
Social Media- Facebook and Twitter
-Constant usage throughout campaign
-No charge
Radio ads =$5500
-33 15 second ads, package deal =$5000
-Cost of recording and production of ads =$500
Newspaper ads =$2400
-6 4x6in ads (doubles as a cutout coupon)
Coupon/flyer printing =$25
-Price for 100 sheets with 4 flyers on each
Total cost: $7925

14. Our Future Building
1024 S. 1st Ave.

15. Before Renovations

16. After Renovations Vision

17. Hindenburger
1024 S. 1st Ave.
(715) 867-5309
The Hindenburger