1. Alicia Wormsbaker
600 Montana  Borger, Texas 79007
Cell (806) 651.9538  hirealiciawormsbaker@gmail.com
Career Profile
Detailed, highly-motivated and resourceful marketer with exceptional communication and organization
skills. Experienced in the development and execution of high-impact advertising and marketing
campaigns in the following industries: Consumer Packaged Goods and Services, Casino Gaming, Retail,
Real Estate Development, Legal Lead Generation, Local Cable TV Advertising and Non-Profit. Recently
gained experience in Independent School Districts at the High School level.
Core Competencies
 Account Management  Budgeting  Campaign Management  Client Relations  Electronic Marketing
Event Planning  Promotions  Lead Generation  Adobe Photoshop  All Microsoft Programs 
Resource Management  Social Media  Tradeshows  Cable TV Commercial Production 
Professional Experience
Borger High School (Borger, TX)
Registrar/Paraprofessional Dec. 2013 – Present
 I was a paraprofessional at their Alternative Program from December 2013 -June of 2014 before
taking a job at the high school as the campus Registrar starting in July of 2014.
 Daily maintenance of all 800 student records: immunization records, grades and transfer
information. Also handled/build transcript requests, maintain teacher schedules,
communicating students grades through monthly progress reports and report cards.
 Knowledgeable on the schools systems (TeXis) and other general office technologies.
 Constant communication with higher-level administrators to help the school run smoothly.
 Oversaw the enrollment process for new students and transfer students. Determining
graduation eligibility and planning of commencement activities.
Advantage Advertising & Production (Borger, TX)
Marketing Director Dec. 2012 – Dec. 2013
 Responsible for all marketing and advertising efforts for their Cable TV production business.
 Managed all of their accounts and all marketing efforts to grow their business in Texas and
Oklahoma Panhandles as well as SW Kansas.
 Implemented various tactics through websites, sales materials and internet marketing services
to expand their business.
 Managed a sales staff of three to help grow awareness about the company’s services and
increase revenue.
 NOTE: This Company is no longer in business due to owners’ health.

2. LeadRival (Southlake, TX)
Marketing Executive May 2010 – Aug. 2012
 Responsible for all marketing and advertising efforts for LeadRival
 Concepted, developed and managed all efforts to bring LeadRivals awareness as a leader in the
legal lead generation industry.
 Marketing Efforts: Tradeshow and Sales Materials, Legal lead generation concentrated email
marketing campaigns for several areas of laws, the overhaul and re-launch of the company
website and generating national brand awareness through multiple mediums.
Trademark Property Company (Fort Worth, TX)
Corporate Marketing Manager May 2008 – Dec. 2009
 Planned, managed and budgeted for industry tradeshows including ICSC RECON
 Developed new cost-efficient leasing collateral
 Managed successful grand opening events for Alliance Town Center and Market Street Flowood
 Concepted and managed external signage programs for multiple properties
 Responsible for accounting for all marketing programs
Watters Creek Marketing Manager (Allen, TX) May 2008 – Dec. 2009
 Concepted and managed on-site events and promotions that resulted in increased center traffic
(30% increase), awareness and sales
 Supervised a 4-person concierge staff
 Launched and directed social media programs for increased awareness and traffic
 Managed tenant relations and communications for increased traffic and sales
 Drove community partnership programs that resulted in sponsorships and traffic/awareness
increase
 Managed agency and production resources for greater efficiencies and cost savings
Concussion Advertising, Marketing and Design (Fort Worth, TX)
(Now know as PAVLOV Advertising)
Assistant Account Executive Sept. 2005 – May 2008
 Contributed to the development and execution of all creative campaigns and promotions
 Creatively concepted sales promotions for clients to drive traffic and increase awareness
 Managed all necessary client approvals including plans, budgets, billing, timetables, copy
layouts, finished art and production elements (Budgets up to $8 Million)
 Managed deadlines, estimates, invoices and approval procedures for assigned projects
 Solidified and expanded the day-to-day client/agency relationship
Education
West Texas A&M University (Canyon, TX) December 2004
B.S. in Mass Communication, Public Relations/Advertising