November 2010 campaign project for Creative Consultants

1. please
RECYCLE
AFTER
REA DI NG

2. Creative
Consultants
2010
Go Green Alliance
Project Report
Aline
Adams,
AE
Alex
Kotz,
Jr
AE
Lia
Conrad,
Jr
AE
Jessica
Cantrell
Barbara
Pritchett
Caitlin
Ramsey

3.
The
goals
we
set
forth
this
at
the
beginning
of
this
semester
with
the
client
were
to
increase
campus
awareness,
brand
the
organization
as
a
resource
and
umbrella
organization
for
other
environmentally
conscious
groups
on
campus,
while
also
attracting
new
(younger)
members
to
potentially
take
over
execution
positions
and
continue
the
legacy
of
the
Go
Green
Alliance.
Our
plan
to
accomplish
these
objectives
included
a
social
media
campaign
that
included
Twitter,
Facebook,
Flickr,
updating
the
website,
and
adding
a
blog
feature
or
forum
for
member
groups
to
post
on.
In
order
to
increase
attendance
at
biweekly
meetings
we
invited
more
students
to
the
Facebook
fan
page
and
advertised
GGA
events
happening
on
campus.
We
began
the
semester
brainstorming
ways
to
attract
new
members
and
publicity
options.
One
event
the
Go
Green
Alliance
executive
board
was
enthusiastic
about
was
the
Southeast Student Renewable Energy Conference that UGA was co-hosting. We wrote a press
release for the event and sent it to the Red &
Black, Flagpole, and Athens-Banner Herald.
Another
event
we
publicized
for
Go
Green
Alliance
was
Sustainability
Day,
October
20,
2010
on
the
Tate
2
lawn
hosted
by
the
Office
of
Sustainability.
Advertising
and
publicity
measures
taken
included
street
painting
a
mural
with
event
information
onto
Sanford
Drive
by
the
bus
stop
and
passing
out
Sustainability
Day
stickers.
We
also
wrote
a

4.
press
release
that
was
sent
to
the
Red
&
Black,
and
Flagpole’s
online
calendar.
Through
both
of
these
events,
we
hoped
to
engage
current
members
while
also
attracting
new,
non-­‐
traditional
members.
Sustainability
Day
was
a
huge
success
for
the
Office
of
Sustainability,
as
well
as
the
Go
Green
Alliance,
I
personally
connected
with
a
dozen
potential
new
members
and
got
them
to
sign
up
for
the
listserve.
At
the
beginning
of
the
semester
there
were
approximately
400
subscribers
to
the
GGA
listserve,
and
today
(3
months
later)
there
are
521
subscribers.
At
the
beginning
of
the
campaign
UGA
Go
Green
Alliance
Facebook
page
had
approximately
200
fans;
today
we
are
proud
to
say
there
are
420
fans.
This
semester
has
been
a
success
for
us
with
Go
Green
Alliance,
however,
we
know
to
successfully
maintain
these
goals,
and
to
continually
increase
awareness
of
GGA,
and
we
will
have
to
work
just
as
hard
next
semester.
We
will
continue
to
update
our
social
media
outlets,
while
at
the
same
time
starting
a
new
blog
for
GGA,
which
will
be
another
outlet
to
keep
members
up-­‐to-­‐date
on
current
information
about
the
organization,
as
well
as
posting
fun
tips
on
staying
green
in
your
daily
life.
For
future
events,
our
team
is
in
the
brainstorming
process
with
Go
Green
Alliance
members
to
host
campus-­‐wide
events
for
a
plastic
water
bottle
campaign
in
January
and
Earth
Week
in
April
2011.
Goals
of
the
plastic
water
bottle
campaign
include
eliminating
water
bottles
from
vending
machines
on
campus
and
at
SGA
events
by
offering
“green”
solutions
such
as
retrofitted
water
fountains
to
make
filling
up
reusable
water
bottles
easier.
We
are
looking
forward
to
continuing
our
green
mission
with
GGA
next
semester.

5.
Appendix
Old
Logo
(In
use
2008-­‐2010)
New
Logo
(October
2010-­‐present
–
created
by
Aline
Adams
and
Alex
Kotz)

6.
For Immediate Release
UGA Go Green Alliance
www.ugagogreen.org
Contact: Emily Karol
emkarol42@gmail.com
29 September 2010
GO GREEN ALLIANCE GEARS UP FOR RENEWABLE ENERGY CONFERENCE
ATHENS, GA—Hundreds of students from across the Southeast will be in Athens the
first weekend of October when the UGA Go Green Alliance co-hosts this year’s Southeast
Student Renewable Energy Conference along with the Southern Energy Network.
Students will be able to attend a variety of networking events with students and
professionals and learn about the challenges of achieving sustainability. They will learn about
current environmental issues specific to the South and connect with others who are fighting for a
future where clean energy and sustainability are a priority.
This Southern Energy Network formed as a result of the first SSREC and has helped
universities across the Southeast learn to create more sustainable living communities.
The UGA Go Green Alliance is a coalition of 26 student organizations that all work “to
promote sustainability in an effective and cohesive manner, incorporating all aspects of the
campus from academics to service operations.” The Go Green Alliance serves as a liaison
between students and student organization and helps educate them on ways to be more
sustainable.
There is still time to register for this year’s conference. Registration will be open until
October 1 and volunteers for the actual event are still needed. For more information, visit
http://climateaction.net/ssrec. To learn more about the Go Green Alliance, visit their website at
www.ugagogreen.org.
###

7.
For Immediate Release
UGA Go Green Alliance
www.ugagogreen.org
Contact: Emily Karol
(404) 694-0666
emkarol42@gmail.com
11 October 2010
UGA CAMPUS SUSTAINABILITY DAY
ATHENS, GA—The UGA Go Green Alliance and the Office of Sustainability will host a
Campus Sustainability Day on Wednesday, October 20, 2010. The event will be held on the
West Lawn outside of the Tate Center and in Tate Center room 408.
Sustainability Day will feature events including an informational fair on the West Lawn.
Various environmentally conscious student organizations will have information tables and be
passing out information, giving demonstrations, and answering questions about ways students
can get involved with sustainability efforts on campus.
The Office of Sustainability will be offering the chance to win a prize for those who
commute to campus car-free and register their mileage, and there will also be free bicycle tune-
ups for those who arrive at the fair by bike.
Other events on Campus Sustainability Day will include an update from the Office of
Sustainability about campus initiatives and a drop-in sustainability forum for brainstorming
current and future sustainability initiatives. The UGA bookstore will also offer discounts on
several eco-friendly products all day.
For more information, please contact the Office of Sustainability’s website at
www.sustainability.uga.edu or the Go Green Alliance website at www.ugagogreen.org.
###